It’s one thing to be “doing” social media, but another to try to analyze whether efforts are effective, especially for associations.

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[Cool Infographic Friday] Portrait of a Content Marketer

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You’ll love this one, if you’re in the content marketing biz.

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What Does it Take to Go Viral Nowadays?

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Some tips for making your content go viral… or at least getting providing the right conditions.

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Does Your Technology Match Your Culture?

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It is only by connecting the qualitative and quantitative assessments that you get a clear understanding of both the WHAT and the WHY of your culture. When you understand both of those aspects, then it becomes much easier to figure out what needs to change internally to strengthen and focus your culture in the right areas.

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Top 5 Reasons Your Social Media Marketing Campaign is Failing (and How to Fix Them)

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“With the crowded online space, businesses have to work extra hard to capture and keep the attention of potential customers online.

The best way to do this is through creating social media campaigns that take customers through a funnel – from stranger, to fan, to buyer, to advocate. While this sounds simple enough, many businesses are ignoring some of the crucial elements required to make their campaigns a success.”

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Incorporating Social Media Into Your Strategy

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Awesome primer by Danielle Brigida of the National Wildlife Federation.

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[Cool Infographic Friday] Coaching Executives for Engagement

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“Members are more engaged in communities with executive participation.”

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Three Easy Steps for Simple Facebook Ad Split-Testing

Try this Facebook split-testing out and see what you think.

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[You need this!!] Essentials of Online Community Management On-Demand Course

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I’ve partnered with Ben Martin of Online Community Results to offer an on-demand, crash course on the Essentials on Online Community Management (EOCM). We designed this course for community managers (full or part-time) and the executives who oversee community management.

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Does Your Technology Match Your Culture?

Thumbnail image for Does Your Technology Match Your Culture?

It is only by connecting the qualitative and quantitative assessments that you get a clear understanding of both the WHAT and the WHY of your culture. When you understand both of those aspects, then it becomes much easier to figure out what needs to change internally to strengthen and focus your culture in the right areas.

Continue Reading ⇒

Incorporating Social Media Into Your Strategy

Thumbnail image for Incorporating Social Media Into Your Strategy

Awesome primer by Danielle Brigida of the National Wildlife Federation.

Continue Reading ⇒

[Cool Infographic Friday] Coaching Executives for Engagement

Thumbnail image for [Cool Infographic Friday] Coaching Executives for Engagement

“Members are more engaged in communities with executive participation.”

Continue Reading ⇒