Short answer is no, but more interestingly to me is the fact that despite these numbers, everyone uses social media anyway.

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Small Business Set-Up and Digital Project Management

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So you’re an entrepreneur, you have an idea, and a business plan, but one thing you should consider is further study, in this case a course to become a Certified Associate in Project Management.

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Association Social Media: Philanthropy Ohio

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How Philanthropy Ohio manages their Social Media. Association Social Media Manager Interview Series by SocialFish.

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Why is your content strategy failing?

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There is a spectrum of factors that contribute towards making your content marketing strategy a success instead of a complete flop. From content generation to content publishing – each step is crucial and has to be handled cleverly to create the best possible content marketing strategy for your organization. Don’t make these blunders.

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Content Marketing Isn’t Always About Content Creation

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Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. They don’t. Content creation continues to be the focus of most digital marketing and public relations campaigns and it’s starting to backfire.

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[Cool Infographic Friday] Alibaba vs Amazon

The world’s two biggest e-commerce platforms duke it out in this infographic, in advance of Alibaba’s IPO.

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What is Influencer Marketing?

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Short answer – influencer marketing human to human interaction. Maddie Grant, interviewed by Encore Alert in their League of Extraordinary Marketers Series.

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Association Social Media: The American Institute of Architects (AIA)

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How the AIA manages their Social Media. Association Social Media Manager Interview Series by SocialFish.

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Join Me at the Outreach Marketing Virtual Summit on 9/23

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Join me at GroupHigh’s Outreach Marketing Virtual Summit on September 23rd. The event is FREE and will be livestreamed all day from 9 am to 6 pm EDT.

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Are The Signs Pointing to the Demise of Google+ ?

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It seems like the more time goes by, the less likely it seems that Google+ will be around for the long haul.

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Content Marketing Isn’t Always About Content Creation

Thumbnail image for Content Marketing Isn’t Always About Content Creation

Given the number of public relations firms with their feet in social media and digital marketing, one would think more organizations could demonstrate content creation restraint. They don’t. Content creation continues to be the focus of most digital marketing and public relations campaigns and it’s starting to backfire.

Continue Reading ⇒

Association Social Media: The American Institute of Architects (AIA)

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How the AIA manages their Social Media. Association Social Media Manager Interview Series by SocialFish.

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Association Social Media: American Veterinary Medical Association (AVMA)

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How AVMA manages their Social Media. Association Social Media Manager Interview Series by SocialFish.

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Best Practices in B2B Retargeting

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A study ReTargeter performed in 2011 found that B2B retargeting out performs B2C retargeting by 147% on average. It’s clear that B2B retargeting is an area with a lot of opportunity.

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