B2B marketing may appear difficult online, but once you realize where your target market is it becomes much easier. The key to online marketing is not to blast as many visitors to your site as possible, instead it is to figure out where your market is, and to slowly bring them from their communities over to your site.

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Association Social Media: International Reading Association

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How the International Reading Association manages their Social Media. Association Social Media Manager Interview Series by SocialFish.

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How To Keep Fear From Ruining Your Career

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Have you seen the More Cowbell sketch from Saturday Night Live? It’s more than just comedy. It’s a powerful metaphor for a successful work life. And it provides insight into the kind of people you need on your team, and what makes an effective team.

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Why Doesn’t Your Company Have a Social Media Voice Document?

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“People in your organization are going to be connected to social somehow. It’s inevitable. You can either ban them from speaking on behalf of the company, or teach them that should they be in a position to speak on the company’s behalf that there is a right way.”

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[Cool Infographic Friday] Beginner’s Guide to Google Ad Grants

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Self-explanatory, really. All you need to know about Google Ad Grants.

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5 Reasons Your Social Media ROI Sucks

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Are you making these rookie social media ROI mistakes?

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5 Social Media Tips for Social Good Companies That Will Get Your Message Heard (In Less Than 10 Minutes Per Day)

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Here are 5 quick tips that you can easily implement today to get your company dominating on social media.

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The future of customer service

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Your customer service should be like this already.

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You’re Not Too Busy for Social Media Marketing

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Your website represents your products and services. Your Facebook page helps you connect with your customers. Your company’s LinkedIn profile connects you with vendors, industry contacts, and candidates. You’re so busy you can barely keep up with email and voicemail, and you can’t afford to hire another manager. So why would you want to add any other social media channels? Because it increases brand recognition, improves brand loyalty, multiplies opportunities to convert prospects to sales, creates valuable customer insights, and produces higher conversion rates – all for lower marketing costs than traditional marketing. Why wouldn’t you add more social media?

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Why Doesn’t Your Company Have a Social Media Voice Document?

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“People in your organization are going to be connected to social somehow. It’s inevitable. You can either ban them from speaking on behalf of the company, or teach them that should they be in a position to speak on the company’s behalf that there is a right way.”

Continue Reading ⇒

[Cool Infographic Friday] Beginner’s Guide to Google Ad Grants

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Self-explanatory, really. All you need to know about Google Ad Grants.

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5 Reasons Your Social Media ROI Sucks

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Are you making these rookie social media ROI mistakes?

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The Problem Isn’t Millennials

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Stop focusing on the Millennials and their entitlement, their impatience, their flip flops, and how they only know how to text, but not how to write. Much of that hype is not particularly true, and even for the parts that are true, we have much bigger fish to fry than the specific quirks of the Millennials.

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