Join us at the #CMAD hashtag on Twitter for Community Manager Appreciation Day on Monday January 23! Invite your peeps!

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Introducing an Awesome New Podcast About Workplace Culture

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So perhaps I am biased, as the Culture Chat podcast is my podcast I have started producing over at WorkXO, but it really is awesome and I want to share it with you. Here’s a list of the episodes so far.

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Help Us Promote Community Manager Appreciation Day January 23

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Can you help us promote Community Manager Appreciation Day?  Would you please share this with any other community managers (and friends of CM’s) that you know? Ben Martin, KiKi L’Italien, Maggie McGary, Susan Cato and I have teamed up to manage…

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The Importance of Marketing Diversification

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Think about how you personally approach a relationship with a brand you like. Do you subscribe to emails from them? Do you follow them on Facebook? Twitter? All the above and more? When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels. In fact, in some ways it is preferable because then we get to choose how we want to engage, and when. This choice, in a lot of ways, provides a sense of control in the subscriber/organization relationship. From a marketer’s perspective, this is powerful knowledge. If you can understand the where and how, along with the what, your marketing plans take on a whole new dimension.

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3 Surprising Truths about Recruiting

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On Association Success this past month, Jamie’s been writing all about recruiting.  Check ’em out! What We Can’t Admit About Recruiting I think we can all agree that the hiring process can be frustrating, on both sides of the equation….

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Build Core Strength with a Modern Marketing Team

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The importance of having strong core strength is key to maximizing balance, flexibility, and growth. The same is true for organizations. To be fiscally fit, organizations need to be strong at the core. How is your organization’s core strength? As individuals and as organizations, it’s time to ready ourselves for 2017. There are bound to be new opportunities for growth and you don’t want to miss out!

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Making Sure Your New Website Theme is Social-Friendly

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You’ve launched your new web theme, and you need to make sure it’s going to convert visitors. Social shares are going to make or break your SEO, traffic generation, and your sales funnels. So, it’s time to make sure your new theme is social friendly.

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Help Us Promote Community Manager Appreciation Day January 23

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Can you help us promote Community Manager Appreciation Day?  Would you please share this with any other community managers (and friends of CM’s) that you know? Ben Martin, KiKi L’Italien, Maggie McGary, Susan Cato and I have teamed up to manage…

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The Best Thing You Can Do to Set Your 2017 Up Right

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Do you care about workplace culture? Do you want to improve strategic alignment with business goals, employee engagement or retention, or attracting Millennials to your organization? Do you have a bit of spare budget that you need to spend before the end of the year? This is literally the most impactful thing you can do with it.

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ICYMI: What Old School Hip Hop Teaches Us About Content Marketing

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How to invigorate your content marketing with fresh ideas – which just happen to be inspired by our love for old school hip hop. And no, you don’t have to know anything about the music to appreciate this. 🙂

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Associations Respond to the 2016 Election Results

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Associations traditionally send out a bland proforma statement in support of or welcoming the incoming administration after Presidential elections. And of course, it’s important for associations to represent all of their members and also to be able to work effectively with the new administration. But this year, there are obvious concerns that must be addressed – as some associations have learned the hard way.

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