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Think about how you personally approach a relationship with a brand you like. Do you subscribe to emails from them? Do you follow them on Facebook? Twitter? All the above and more? When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels. In fact, in some ways it is preferable because then we get to choose how we want to engage, and when. This choice, in a lot of ways, provides a sense of control in the subscriber/organization relationship. From a marketer’s perspective, this is powerful knowledge. If you can understand the where and how, along with the what, your marketing plans take on a whole new dimension.