Businesses have facilitated the invention of new ideas for hundreds (even thousands) of years, and technology has kept necessity going, allowing businesses to be more and more innovative as certain tasks became easier to do and newer challenge arise. However, how is a business to compete and survive in the digital age?
Your ability to communicate and keep your team working cohesively can be a mountain-scaling, yet necessary task for mastering entrepreneurship and selling online. The team that consistently serves, entertains and solves problems for customers and prospects in real-time will have an edge in the current and future landscape. The tides will always shift in their favor as it is proven that 70% of all buying decisions are based on how customers feel they’re being treated (per McKinsey). Social media is the perfect medium for treating clients well and your team needs to be working in unison to achieve this.
We are Lindy Dreyer and Maddie Grant, CAE, digital strategists for ICF Interactive.
We are authors and speakers on social media strategy, and our SocialFish blog is the biggest industry social media blog for associations and nonprofits. We have a whole team of regular guest bloggers writing for us on social strategy, social media and community management and implementation, social theory, social business and lots of other topics that interest us and push our industry forward.