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How sriracha helped an association go viral

Maddie Grant
March 10, 2014
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A great case study from Associations Now, plus my favorite condiment!! What could be better? The American Chemical Society created a video about the science behind sriracha – which, at the time of writing, has 476,680 views on YouTube.

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[Case Study] Why Nonprofits Should Save Some Marketing Budget for Facebook Advertising

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In its simplest description, Facebook advertising is essentially placing ads within the Facebook interface with a goal of increasing visibility for your target audience. While it’s still relatively new when compared to other ad platforms (like Google AdWords), it’s constantly growing in popularity, which in turn leads to even better targeting options and updated features. So why exactly is this a great opportunity that shouldn’t be overlooked by nonprofits?

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Do you know your content marketing basics?

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The IAB’s primer on content marketing. The kind of stuff you can pass on to that C-level exec who doesn’t get it yet.

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The problem with Facebook

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I have a hate-hate relationship with Facebook and here’s one of many reasons why. Video by Derek Muller.

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