Your customer service should be like this already.

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You’re Not Too Busy for Social Media Marketing

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Your website represents your products and services. Your Facebook page helps you connect with your customers. Your company’s LinkedIn profile connects you with vendors, industry contacts, and candidates. You’re so busy you can barely keep up with email and voicemail, and you can’t afford to hire another manager. So why would you want to add any other social media channels? Because it increases brand recognition, improves brand loyalty, multiplies opportunities to convert prospects to sales, creates valuable customer insights, and produces higher conversion rates – all for lower marketing costs than traditional marketing. Why wouldn’t you add more social media?

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It’s that time again: The Third Annual Association Content Marketing Readiness Survey

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For associations, the marketing that gets the lion share of their resources is content marketing. Associations have always been on the leading edge of relying on content to play an important role in reaching business goals, but the approach to it must evolve to mirror the constantly shifting ways that information is shared and consumed. From contextual content to integrated behavioral data, there’s a lot evolving in the fluid landscape of information sharing. Please take a few minutes to share your voice in the 2014 Association Content Marketing Readiness Assessment.

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The Problem Isn’t Millennials

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Stop focusing on the Millennials and their entitlement, their impatience, their flip flops, and how they only know how to text, but not how to write. Much of that hype is not particularly true, and even for the parts that are true, we have much bigger fish to fry than the specific quirks of the Millennials.

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The Pillars of Online Marketing Success in 2014 & Beyond

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As the online marketplace continues to evolve at rapid pace, there are certain tried and true principles and activities that form the foundation of winning marketing campaigns and delivering products and services that sell.

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Associations should be incubators for startups

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If you have a project idea, or technology needs, let us know and we’ll make it happen in our Next Step Labs incubator.

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[Cool Infographic Friday] CMO Spend (on Digital)

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Or, in other words, how the other half lives. #sigh

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Overhaul Your Social Media Marketing Strategy with These Basic Approaches

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Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. Success requires intelligence, an understanding of real data and attentiveness to trends and audience behavior.

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Association Social Media: ASAE

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How ASAE manages their Social Media. Association Social Media Manager Interview Series by SocialFish.

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Associations should be incubators for startups

Thumbnail image for Associations should be incubators for startups

If you have a project idea, or technology needs, let us know and we’ll make it happen in our Next Step Labs incubator.

Continue Reading ⇒

Overhaul Your Social Media Marketing Strategy with These Basic Approaches

Thumbnail image for Overhaul Your Social Media Marketing Strategy with These Basic Approaches

Your social media strategy will need to evolve with the times and cannot be the result or some replica of a common and worn out approach. Success requires intelligence, an understanding of real data and attentiveness to trends and audience behavior.

Continue Reading ⇒

Association Social Media: ASAE

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How ASAE manages their Social Media. Association Social Media Manager Interview Series by SocialFish.

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On Paid Social Amplification

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Marketers are going to have to pay to play on social media, so you might as well do it well.

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