Check out the latest association social media jobs here! Lots of good ones to kick off 2017!

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Introducing an Awesome New Podcast About Workplace Culture

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So perhaps I am biased, as the Culture Chat podcast is my podcast I have started producing over at WorkXO, but it really is awesome and I want to share it with you. Here’s a list of the episodes so far.

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Help Us Promote Community Manager Appreciation Day January 23

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Can you help us promote Community Manager Appreciation Day?  Would you please share this with any other community managers (and friends of CM’s) that you know? Ben Martin, KiKi L’Italien, Maggie McGary, Susan Cato and I have teamed up to manage…

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The Importance of Marketing Diversification

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Think about how you personally approach a relationship with a brand you like. Do you subscribe to emails from them? Do you follow them on Facebook? Twitter? All the above and more? When we find something that we connect with, it doesn’t feel intrusive to receive their marketing across multiple channels. In fact, in some ways it is preferable because then we get to choose how we want to engage, and when. This choice, in a lot of ways, provides a sense of control in the subscriber/organization relationship. From a marketer’s perspective, this is powerful knowledge. If you can understand the where and how, along with the what, your marketing plans take on a whole new dimension.

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3 Surprising Truths about Recruiting

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On Association Success this past month, Jamie’s been writing all about recruiting.  Check ’em out! What We Can’t Admit About Recruiting I think we can all agree that the hiring process can be frustrating, on both sides of the equation….

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Build Core Strength with a Modern Marketing Team

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The importance of having strong core strength is key to maximizing balance, flexibility, and growth. The same is true for organizations. To be fiscally fit, organizations need to be strong at the core. How is your organization’s core strength? As individuals and as organizations, it’s time to ready ourselves for 2017. There are bound to be new opportunities for growth and you don’t want to miss out!

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Making Sure Your New Website Theme is Social-Friendly

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You’ve launched your new web theme, and you need to make sure it’s going to convert visitors. Social shares are going to make or break your SEO, traffic generation, and your sales funnels. So, it’s time to make sure your new theme is social friendly.

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Hot Association Marketing Jobs This Week – December 22

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Thinking of getting a new job in 2017? Spend some time over the holiday break applying for some of these! NOTE TO EMPLOYERS – special discount code offer ends on 12/31. Post your job now!

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Connecting Organizational Culture and Learning

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I was recently invited to chat with Celisa Steele over at the Leading Learning Podcast. We talked about “the implications of social media on associations, how it has led to organizations becoming more human-centric (including the impact millennials are having on this), and the important role of learning in organizational culture.”

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The Best Thing You Can Do to Set Your 2017 Up Right

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Do you care about workplace culture? Do you want to improve strategic alignment with business goals, employee engagement or retention, or attracting Millennials to your organization? Do you have a bit of spare budget that you need to spend before the end of the year? This is literally the most impactful thing you can do with it.

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ICYMI: What Old School Hip Hop Teaches Us About Content Marketing

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How to invigorate your content marketing with fresh ideas – which just happen to be inspired by our love for old school hip hop. And no, you don’t have to know anything about the music to appreciate this. 🙂

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Associations Respond to the 2016 Election Results

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Associations traditionally send out a bland proforma statement in support of or welcoming the incoming administration after Presidential elections. And of course, it’s important for associations to represent all of their members and also to be able to work effectively with the new administration. But this year, there are obvious concerns that must be addressed – as some associations have learned the hard way.

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4 Smart Ways to Avoid Burnout For Nonprofit Professionals

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Working at a nonprofit can be a pressure cooker. Trying to manage huge workloads with limited resources, can easily trap us into thinking that working nights and weekends after a full day at the office is the answer. Overworking will not only steal your clarity, but ultimately zap your energy.

We’ve all heard the advice on a plane to “put your oxygen mask on first,” but we roll our eyes and call it cliché. That simple statement is probably the most powerful piece of advice you’ll ever hear about the importance of taking care of yourself first above all others.

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