Heard a great comment on social networking – if we can find a way, as associations, to harness all the information that is already held on social networking sites, if we can “data mine” all that stuff, if we actively encourage our members to use the sites, who knows what the possibilities might be for the future marketing of our products and services? Everything someone posts on their Facebook page contains demographic data, data about interests, data about hobbies, groups joined, applications someone is interested in… The amount of information is huge, we just need to capture it and use it. Lose the fear!

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