Hire a SocialFish while we're still dirt cheap…

I’m just sayin’.


Lindy Dreyer October 10, 2008 at 1:21 pm

For the record. We’re not cheap. We are, however, a good value…especially considering the going rate for the Digerati.


Maggie October 12, 2008 at 12:36 pm

Kirkpatrick says “The biggest rewards aren’t the money, though, but the thrill of writing and the ability to dedicate time to the subject you love.”

Obviously we association and social media bloggers dedicate tons of time to social media because we love it. We blog, we join (or even create) social networks, we tweet, we comment on blogs, we read and constantly stay on top of the latest and greatest in terms of social media tools and trends; essentially many of us devote as much time to our social media pursuits as we do to our real, paid jobs.

Naturally, when the opportunity arises to apply our passion for social media to our “real” jobs, we do so enthusiastically. True, there are a handful of associations that do have dedicated social media positions, but I’m pretty sure for the most part any social media efforts being undertaken by associations are the result of staff members who are jumping at the chance to harness their passion for social media in the context of an organization.

My question is this: how is this going to play out as far as salaries/job classification for social media experts in associations? Association jobs by nature are multiple-hat jobs anyway, but usually those hats are all within a general skill/salary level; e.g. usually support staff aren’t performing high-level functions that are fundamental to the financial well-being of the organization. Or at least one would hope that staff are paid accordingly with regard to their skill level and job function.

What happens now, though, when an entry-level association staffer gets the go-ahead to experiment with some social media stuff: set up a presence on Twitter or Facebook, or start monitoring and/or contributing to blogs, etc–and things take off? Suddenly they are generating very measurable results–increased member engagement, media coverage or sales or even new members that are a direct result of the social media efforts? Are these people going to be promoted to higher level positions and compensated accordingly? Or are they going to remain in their lower level positions, making the same money as before, while the association reaps the benefit of their expertise?

Kind of o/t but maybe food for thought…

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