SocialFishing...A Blog from the SocialFish

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How to Listen to Your Audience Using Social Media

by Lindy Dreyer on October 30, 2008

For associations and non-profits who are wondering how to get in the social media game — or how to figure out whether they should — listening is the place to start. While it’s relatively easy to dabble in social media, listening is the critical component in developing a social media strategy that is right for both your audience and your objectives. That’s why Maddie and I wrote an article, Got Your Ears On? How to Listen to Your Audience Using Social Media for NTEN.

This bibliography of links and resources will help you deepen your understanding of the concepts from the article.

Bibliography

Listening
Don’t take our word for it. Here are links to some very smart people who agree that listening is critical.

More Listening from SocialFish
We’ve actually written a lot on this topic. Here are some of our other posts.

Listening Tools
So what do you need to create a strong listening program? Check out these tools.

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Wild Apricot Blog
November 7, 2008 at 12:16 pm

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