Young professionals are game changers. Do you know the new rules? These digital natives communicate differently than any previous generation. As marketers, we need to adapt. At the DMAW Association Day on Thursday, October 16, Maddie and I discussed a mix of strategies–from traditional marketing to social media marketing and everything in between–that have the potential to engage young professionals in your association. We had a great group discussion afterward, too.

Bibliography

During the presentation, we talked about some interesting concepts and shared a few examples. Here’s a bibliography of those resources along with the slides we presented. Go ahead. Swim a little farther into the young professional pond.

New Rules for Engaging Young Professionals
Check out the slides from our presentation.