Social Media as an Engagement Strategy

by Lindy Dreyer on October 7, 2008

We’re working hard to spread the word about what social media can do for associations. We’re lucky enough to be speaking to several groups over the next few months.

UPDATE: First up on October 8, SocialFish Maddie Grant spoke in Alexandria at Avectra Academy’s premiere event – What Associations Must Know About Social Networking – an interactive seminar and panel discussion focusing on how you can use social media in your association. Andy Steggles from RIMS and Greg Fine from Association Forum also spoke and Rob Miller from Avectra did a great job moderating the discussion. For you DC folks, there will be an encore on October 23 at ASAE’s digs at the Ronald Reagan Building.

UPDATE:The DC encore on October 23 went well. Ted LaBarbera from AAAA joined the panel in place of Greg. He presented some good ideas about blogging and his experience using Sharepoint as a blogging platform. We’ve added a few additional links from the DC roadshow to the bibliography. Enjoy!

Bibliography

During the presentation, we talked about a lot of great resources. Here’s a bibliography of those resources so you can swim a little farther into the social media pond.

Tools
Andy argued against building your own social networking environment in favor of a vendor who can easily integrate with your AMS and CMS. Liability Andy mentioned section 230 of the communications decency act. Association Forum Examples
Greg mentioned a number of outposts where Association Forum is active. YAP Examples Greg also mentioned YAP as a model for engaging an ad hoc group. More Examples
Maddie mentioned the American Anthropological Association, NTEN and the Association Social Media Wiki. Andy mentioned SNAMA. Responding to Blog Comments Maddie mentioned some resources for getting blog comments and responding to negative comments.Books & Blogs
Greg mentioned author Jackie Huba. Here is her blog with Ben McConnell. Maddie mentioned Brian Solis and Jessica Hagy. Andy mentioned Frank Fortin. And we threw in a bonus book you should check out–Groundswell by Charlene Li and Josh Bernoff.

Social Media as an Engagement Strategy
Check out Maddie’s slides from the presentation.

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