From the very beginning, associations have always relied on word of mouth (WOM) as a means to grow membership, events and support for vital initiatives. We’re good at it. But we still have room for improvement. I had the pleasure of interviewing Andy Sernovitz for this article in Associations Now. Andy knows word of mouth marketing. He has very practical ideas to help associations use word of mouth more deliberately and more successfully.  

As a supplement to the article, this bibliography of links will help you apply Andy’s WOM wisdom to your association’s marketing efforts.

Bibliography