All three of these small scale efforts struck me as remarkable, easy victories. Each uses the right free tool for the right purpose with good results. It’s all about getting your fans to say WOW. Kudos!
ASHA and Facebook
The American Speech-Language-Hearing Association just surpassed 2,000 Facebook fans. Check out their page. Tweet congrats to Maggie.
Hubspot and Twitter
Hubspot is leveraging Twitter to gather questions for their webinars. The side effect? Everyone who tweets a question is spreading the word about both Hubspot and the webinar content to their followers on Twitter. Here’s the copy they’re using…
Asking Questions in the Webinar:
We will try to answer as many questions as possible during the webinar. There are two ways to ask questions during the webinar:
- Ask questions via the “Ask Question” button within the webinar player.
- Comment and ask questions via Twitter by including #hubspot within your tweet.
Click here to post your question to Twitter
Click here to see others’ questions and answers on Twitter
Parent Project Muscular Dystrophy and Flickr
The End Duchenne Photo Campaign is a really clever use of photo sharing to spread the word for their cause and energize supporters. I learned about it from the peeps over at Big Duck. So far they have 16 members of their Flickr group, but over 270 contributed images, thanks to clear instructions for how to participate and the option to simply email the photo to a Flickr group administrator. My one idea to add-on? Make it easier to embed the slideshow in other places. I figured it out, but I’m clever. 
3 responses to "Three victories with free social media tools"
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Cool! Thanks for the shout-out for our webinar Q&A. Twitter actually is great for this kind of thing because when we can't answer questions fast enough, twitterers answer their own – it's great!
Thanks from me and ASHA too. We’re psyched to meet some of our members/FB fans at our convention in a few weeks and get some feedback about the FB page and what they’d like to see happen on it. It’s been great to see some of them tweeting about the convention promoting their booths or sessions.
Keep the examples coming! And here’s another that I couldn’t help but blog about – CTAM’s Facebook
http://www.marinermanagement.com/idea-center/20081020/facebook-drives-chapter-event-to-new-levels-case-study. The interesting thing about finding these examples is that those “doing” aren’t “shouting” about their success.
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