I’m at Tech09 today through Wednesday! As you know the keynote is Jeff Howe on Crowdsourcing, so to add to this theme I want to tell you about this cool company which crowdsources creatives.
We heart GeniusRocket.
Basically the way it works is that you submit a “Request for Brilliance” (LOVE that!) describing the basic look and feel of what you need – a design idea, rebrand, new logo, custom video, whatever, with the budget you have in mind (there is a minimum). Genius Rocket sends the RFB out to its community of over 6,000 creatives across the world, and you get to check out what comes in and pick the one you want to award the work to. It’s a great community of artists and designers, which enables well-established people as well as super-creative newbies to submit ideas for a brief – and it allows the client to tap into a much wider, more international pool of people than they might normally reach in order to get those creative juices flowing.
Love it.
I will hopefully be doing some mobile blogging from Tech09, when I’m not speaking or partying, and I will definitely be live tweeting (follow me @maddiegrant) over the next 3 days. See you IRL or online!
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I advise you to google 99designs, Sitepoint contests, or “crowdsourcing design” and read the hundreds of articles about why crowdsourcing does not work for design… Or go ahead and visit http://www.no-spec.org which pretty much sums up the whole scenario.
If you effective design, it cannot be crowdsourced…
Don’t get me wrong, crowdsouring works for simple and quick tasks but design is neither of these.
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