I’m presenting two sessions today to EEOC Program Analysts. The first is a 101 overview of social networking–you know, broad stroke stuff. The second is a roll-up-your-sleeves 3-hour training on social networking strategy. I’m attaching the slides here along with some links that will probably come up today.

Basic Listening Tools
Google
Google Alerts
Google Reader (watch Google Reader in Plain English)
Twitter Search
Boardtracker
Facebook
LinkedIn (also LinkedIn Answers)

Concepts
Jeremy Epstein on the NYT versus Guy Kawasaki
Hugh MacLeod on Social Objects
Wikipedia on Social Capital

Examples
Motrin Moms in USA Today
Zappos in WSJ
Skittles from Charlene Li’s perspective
Buzz2009 website (and the living case study)
#followhr on Twubs (a Twitter-related tool)

Suggested Reading
Word of Mouth Marketing by Andy Sernovitz
Groundswell by Josh Bernoff and Charlene Li
SmartBrief on Social Media (email newsletter)

Government 2.0 Resources
Social Media Policies (includes government examples)
Gov2.0 Summit, September 9-10 in DC
Sample Social Media Policy (for Canada)

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