I’m at ASAE09 and will have thoughts to share later, but just came across this and it was so good I had to repost.

“You want your site to be a social object. That means it makes sense to connect to whatever platform where people are talking about you and the content, value you provide. However, here’s the rub. You are also a curator, and right now one of the most valuable things you can do for your customers, consumers, employees or business partners is to filter signal from noise.”

- David Armano, Logic+Emotion

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