Thoughts on not being able to attend #ASAE09

by Maddie Grant on August 24, 2009

I sent out a message in YAP last week, asking people who had NOT attended ASAE09 if they would be willing to let me know the reasons, and also whether they had participated virtually through Twitter or any other way.  I got a ton of good responses, and thought I’d share a few here.  Maybe there are some nuggets ASAE could use for next time.

I did not attend the annual meeting this year and I did follow you as well as a few of my colleague’s that did attend via twitter. I’m actually listening to the Clay Shirky YouTube video on your site as I type – Takeaways from ASAE09.

Thanks for reaching out. I would have LOVED to go, but it would have cost too much out of pocket for travel and lodging. Also, in looking at the program, I didn’t see a lot of sessions about Membership. Hopefully, I’ll get to go the one in LA in 2010.

My one specific point of disappointment is the fact that ASAE doesn’t step-up for members who are volunteering on councils, etc. I’d love to see a discounted registration rate for volunteers simply because it’s the right thing to do…plus they would get the investment back and then some in time that we all give.  On the media front, I’d have loved to have seen the keynotes streamed live over the web and much more crowdsourced content online. I think really encouraging people to contribute and providing some low barrier to entry ways to do so – beyond the obvious (Twitter) would have been great. They should have given out flips for each session and had people recording pieces that could have then been uploaded to the hub. I’m sure I have more thoughts but this gives you a good idea of what I am thinking.

A virtual opportunity to connect would have been great.  In fact with all the tweets going on between you, AAMSE, Sheri Jacobs, Cynthia D’Amour (who I know from my days on the ASAE Comp Relations Council), Kiki, and Ben I know have an even greater appreciation for what was going on at the meeting and also gained some new people I am following.

I’m responding to your request about not being able to go to the annual meeting.  Even as Circle Club members, we only sent two people (both on committees).  The main reason is we have no travel budget for professional development.  I did follow along through twitter, but it is not the same experience.  Video would be helpful or possibly a twebinar or remote session that streams live at the conference.

I did not go to the ASAE conference. It is not in my travel budget, due to its perceived low direct value to my core duties. In these challenging financial times, all non-vital expenditures have been limited.

I tried to follow on Twitter, but there was so much “noise” that it was of very little value–I’d have to sift through a day’s worth of tweets to get one potentially useful ‘nugget’. BTW, loved your tweet about “innovation”. [This one? LMAO]

I went to Toronto, but I know a bunch of people and CAE mates who couldn’t go because of the cost and the fact that their employers wouldn’t pay.  Next year, my employer probably will not pay, but they did this year because I got my CAE.  If I have to pay out of pocket, I probably won’t go next year.

Unfortunately, I had to hold down the fort while my ED was out of the country and thus missed Annual. However, I did catch part of Jeff De Cagna’s session via UStream, which was great.  I wish more of the break-out sessions had been available via UStream.  I also followed the ASAE hub and #ASAE09 tweets. Personally, I found the tweets  a challenge to follow because so much information was pouring out at once.

Couldn’t go. Canada seemed too much like a boondoggle. [ROTFL! This is my favorite!]

I made a decision to divert the funds for ASAE’s annual meeting to our ballot support budget. My board did not expect or ask me to do it. And it drove me nuts to not be there. I will definitely be in LA, Stl, and Big D. I did follow on the web, through twitter, blogs and websites, which may have made it worse. Those tidbits just teased me. I can get the education else where, with webinars, books, journals ect. I can not get the social stimulation with my peers anywhere else.

I didn’t go to annual b/c of budget cuts for prof dev here, and I did participate virtually via Twitter and reading a ton of blog posts.  Of course come to find out that 6 people from here went despite supposed moratorium on prof dev/travel!.but I digress ;)

It was indeed travel restrictions that kept me from ASAE this year.  Needed to go for my CAE, but will attend TSAE in San Antonio instead.  I did follow the Acronym bloggers that were on site, and I would have likely participated in virtual opportunites if they had been available (like webcasting, etc.).

I was not able to attend due to budget cuts. I didn’t follow along on Twitter or any other means. I know I missed out.

I wasn’t able to attend ASAE09, because I didn’t make the cut.  6 co-workers attended and really loved it.  Hopefully I’ll make the cut next year.  I followed #ASAE09 and found it really valuable.  I picked up tidbits and continually regretted not being able to attend.

I was not able to attend last year because of a schedule conflict and this year because of budgetary reasons.  After managing our expenses closely for the last year, we actually had the budget to attend but chose not to because of the negative perception that would have resulted by me traveling to “Toronto†for a meeting.

I attended Great Ideas vs. the Annual Conference. Each year we can travel to attend one conference outside of Chicago. We were launching a new site with all the social networking tools so Great Ideas made the most sense. Two of my colleagues went to Toronto. Hope this helps.

I totally wanted to go but my AMC only had a couple of slots (I didn’t make the cut). I was contemplating going anyway, but we just lost our Executive Director so there’s been a lot of extra work… Which is cool, but no ASAE unfortunately. I did check in via Twitter periodically on Monday and Tuesday. I was pleasantly surprised by how much was out there for virtual attendees.

I was not able to go to ASAE 09 due to travel budget!I’m just thankful I am able to keep my ASAE membership.  I might have tried to participate virtually but not on Twitter.

Didn’t attend ASAE in Toronto because of very tight budgets. Would have loved to have been there. I didn’t follow via Twitter, because I just didn’t think about doing it—I should have, though!

Out of the 35 responses I received, only three people had reasons OTHER than budget cuts for not attending.  I’m sure it’s no surprise that almost everyone quoted here mentions financial hurdles.  But there were a few things that caught my eye separately from that.

1) “[ASAE09's] perceived low direct value to my core duties.”

Now obviously ASAE can’t be everything to everyone, however I think most people would agree that there’s a TON of value to be had regardless of what someone’s core duties might be, assuming of course that they are association exceutives or in association management.  So maybe there’s an issue about how potential attendees could communicate clearly that value to the powers that be.  I believe ASAE had something somewhere about “how to convince your boss to let you come” – am I dreaming?  Was it a direct mail piece? Couldn’t find anything on the website.  Anyway, something to think about.

2) “Next year, my employer probably will not pay, but they did this year because I got my CAE.”

Whoa.  So clearly the importance of achieving the CAE can be a factor in getting the permission to attend the meeting – so let’s promote the CAE even more!

3) “I’d love to see a discounted registration rate for volunteers simply because it’s the right thing to do…plus they would get the investment back and then some in time that we all give.”

Discounts are a no-brainer.  Really.  This meeting is hella expensive and I know you could make the numbers work in your favor by getting more registrations.

4) “In looking at the program, I didn’t see a lot of sessions about Membership.”

This is just one comment from one person, but I thought it was interesting because membership is at the heart of what we do.  At the core of everything.  And while those of us who were at the meeting know that discussions about membership were part of many sessions, maybe there’s an opportunity to really get back  to what we’re about – specifically in terms of the language in the information about the meeting.  Clarity over control.

5) “Much more crowdsourced content online. I think really encouraging people to contribute and providing some low barrier to entry ways to do so.”

I agree!  Would love to hear any further ideas on how this might work specifically.

6) “Video would be helpful or possibly a twebinar or remote session that streams live at the conference.”

LOTS of people mentioned this – that they would have participated virtually if there were ways to do that additionally to Twitter.  Twitter has incredible sharing value but it’s a streaming converrsation that’s not everyone’s cup of tea.  I think webcasting the keynotes and some of the sessions would have been appreciated by a lot of people, especially because you can usually save those videos to watch later, you’re not necessarily limited to the specific date and time of the session.  I know there was a fair amount of video content (see ASAE’s Youtube channel) but I’m hearing, “More please!!”

Best of Annual?

Finally, Mike Skiados of ASAE told me: “the Northern California Network has run a program called “The Best Of Annual†which has people report back on what they learned during different sessions!  Fairly simple, lots of speakers with little formal programming, just an exchange of ideas and aha moments.  Just a thought for you to add to the mix.”

How cool would it be if there was some kind of condensed online “Best of Annual” site available for everyone to add their “ideas and aha moments”.  I know ASAE makes available all their photos, videos, slides, etc etc, but it’s hard to sift through all that stuff, especially for people who weren’t there.  What a cool thing this would be to enable the long tail of Annual Meeting content well into next year.

Thoughts?

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15 responses to "Thoughts on not being able to attend #ASAE09"

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August 28, 2009 at 12:15 pm

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Tony Veroeven August 24, 2009 at 11:43 am

Maddie,

I’d be curious to find out if any of the comments said that they got everything they needed, and following the twitter stream and any other virtual offerings made them “not need” to come.

That’s a loaded question of course.

I heard a lot of fear in sessions from Assn execs that said “are we sure we want people tweeting from the conference? (or viewing a webcast) Won’t that make people not want or need to come?

Seems like a no-brainer to me that sitting in front of a screen at work and being interrupted by coworkers is not the same experience as sitting in session or at lunch and networking at the conference.

What do you suggest, or what materials/case studies have you put together that can negate this fear that the use of social media and webcasts “lets the cat out of the bag”?

As the attendees discovered at #Buzz2009, there was a lot of excitement about the conference “from the outside”:5000+ people wishing they were in attendance.

It remains to be seen but I bet you sell out Buzz 2010 faster than a Jimmy Buffet concert. :)

To Association Execs, why wouldn’t you want this viral buzz and excitement going on external to your conference?

Best Regards,

Tony Veroeven
Conference 2.0 ™ by Omnipress

MemberClicks August 24, 2009 at 4:03 pm

Thoughts on not being able to attend #asae09 (compiled by @maddiegrant): http://bit.ly/14oS57

Caleb Hummell August 24, 2009 at 1:47 pm

Like it or not, live conferences are an outrageously expensive, time-consuming, and inefficient way to get how-to information. Sure there are networking opportunities galore, but “I’ll get to network” is a tough sell in good times, let alone now.

For my association, Local ASAE chapter meetings have begun to take the place of the ASAE site and its f2f conferences. Local education is usually good, people get an opportunity to serve and develop new skills, they get noticed by potential local companies, you get to sleep in your own bed, and you don’t have to suffer the airlines or hotels. It’s also a great way to learn about other associations, including other “associations of associations” that are beginning to grow sharp elbows when it comes to ASAE.

We’re putting a tremendous effort into non-conference, non-dues revenue sources, most of which will be electronically based. Twitter will factor in somewhat but won’t factor heavily because it has far too much useless chatter and short-attention-span nonsense.

maddiegrant August 26, 2009 at 9:00 pm

Any more comments for me? ;) Thoughts on not being able to attend #ASAE09 http://bit.ly/apsBc

tonyveroeven August 27, 2009 at 10:26 pm

RT @maddiegrant: Any more comments for me? ;) Thoughts on not being able to attend #ASAE09 http://bit.ly/apsBc

Teri Carden August 26, 2009 at 5:25 pm

Both the CEO/President and myself could not attend ASAE 2009 due to the professional development budget line being frozen. Fortunately I was able to see some of the activity with the tweets. Thanks to all who kept me informed! Hopefully next year… I’ll for sure be looking into their scholarship program!

chris uschan August 26, 2009 at 7:10 pm

I thought I read somewhere in the ASAE exhibitors info each exhibiting company had “one” free admission to sponsor an attendee. I am not 100% sure and cannot find anything in my kazillion email history. If this was true, we did not use this “pass” for anyone (and apologize if this prevented someone from attending).

If this is true, I think ASAE needs to really bring that opportunity to the forefront and push exhibitors to sponsor attendees. It’s to everyone’s benefit.

Anyone else know of this?

Maddie Grant August 26, 2009 at 10:03 pm

Thanks for your comments!

In my personal experience (and specifically with Buzz2009) I would say that having a fair amount of content available virtually and for free actually increases interest in the organization and the conference. Time will tell how this will have worked in the run up to Buzz2010, however the TED conferences are based on this model and it works really well.

I also think that any way you keep people engaged in your activities has got to be a good thing – almost everyone who responded to my message about ASAE had budget cuts as a reason for not being able to go, and there’s not a whole lot you can do about that as an event planner except reduce your registration fees substantially – but I didn’t see hotel rooms being any cheaper than usual, nor flights, so that may have limited effects.

scottoser August 27, 2009 at 12:13 pm

@skneebone – this was from @maddiegrant through Yapstar this AM. Might help you – http://bit.ly/ZoJ0G

Jeff Hurt August 27, 2009 at 7:21 pm

Maddie:

I could not attend due to…drum roll please…budget cuts!

No one from our organization went and our boss always attends. And no one will attend any conference this year except our own. Nor will anyone from here probably attend next year either.

I tried to pull together my own personal funds to attend yet when it came down to the wire, it was not worth my personal money and time out of the office, especially when it was an international affair. And what was the real lure for me, other attendees in my social network! Not the content, not the experience, not the location, not the organization. It was getting to have face time with people like you, Lindy and many others in my social network.

I did attend Jeff De Cagna’s live streaming and thought it was brilliant. Great content, good engagement and virtual attendees got some personal face time. I tried to follow some tweets yet there were just too many and my work calendar was full to dedicate time to read and follow.

As a conference and event organizer, I think we’re witnessing the shift of meetings and events in ways we would have never considered a couple years ago. First, I believe that every conference will be engaged in social media whether they want to or not. There will be people onsite using the tools and it can’t be controlled. Better to embrace it and use it as a benefit than fight it. Second, associations have to create other revenue streams outside of dues and conference fees. Associations depend too much on revenue from conferences and I think we’ll witness many dipping into their reserves this year and next because of decreased conference revenues. Third, I suspect every conference will have virtual elements in the near future. Finally, conference organizers must begin to see the conference as part of a larger eco-system and the face-to-face event is only one touch point in larger community context of many virtual touch points throughout the year. Association members are demanding this or they will spend their membership dollars elsewhere.

chris uschan August 28, 2009 at 10:05 am

A few comments on “getting more to ASAE 2009.” And, I will draw upon a letter sent from exhibits@asae to exhibitors. I think this could be done MUCH better however, this isn’t meant to kick ASAE as I think they do a great job every year and have continued to offer great meetings year after year that I look forward to attending… no budget cuts here wern’t keep me away. Miss ASAE’s annual meeting? No way!

1. The Attendee/Exhibitor Connection Spot
——————————————————-
Although this is called the attendee/exhibitor connection spot, it is merely a tool just for attendees. Now, being an attendee (ooops, I mean exhibitor) who spent 75% of my time in learn labs and sessions, I didn’t get to experience this tool. It was explained to me this tool is for attendees only. This means if you’re not attending, you could only really connect via #asae09 on twitter… which mind you isn’t the best “connecting” tool on the market.

Now, ASAE asked us exhibitors to “encourage” our asae attending clients/prospects to use this tool to set appointments with us??? This is silly! First, ASAE only provided exhibitors with a list of 250 pre-reg attendees for marketing (eh hem, that’s not a big chunk of the attendee pie). Second, why would I drive a potential client of our company to look at a connection center full of our competition? I might as well just ask them to set a direct appointment with me (Which we do).

Also, why not create an online conference community for attendees, speakers and suppliers AND non-attendees to network in? This would help drive attendance and keep non-attendees better connected. Again, something more than just twitter. This community could leverage web 2.0 technology allowing users to apply “tags” to themselves so that the system would automatically facilitate matchmaking. Why not let suppliers and attendees have discussions and let the community manage the dialogs (and abuse)? Omnipress calls this conference 2.0 – http://www.conferencespot.org

You see the more people you can bring together, the more awareness you get, the increased attendee satisfaction, increased repeat attendance, increased sponsorship sales you get. It’s a value equation that has plenty of oppty for improvement.

2. On the cost side of life… Better awareness of exhibitor’s one complimentary pass for an ASAE attendee is needed.
—————————————————————-
I just re-read an email from ASAE that included this paragraph burried towards the bottom,

“Also, I hope you’re aware that exhibitors can invite a client to attend the full 2009 Annual Meeting & Expo for free. If your best client just doesn’t have the budget to pay for their registration, tell them you’d be happy to sponsor them. Each exhibiting company is designated one free full-meeting registration for a client…give them discount code EXHINVITE and their meeting registration will be complimentary! Furthermore, if you have clients in the Toronto area who’d just like to visit you on the trade show floor, that is free too. “Expo only†passes are available to association executives or meeting professionals for free, but are available on-site only. So extend the invitation. I know you’d like to use these offers for your own staff, but these promotions are for new association professional registrations only…I tried though! Just kidding, expo team.”

Does ASAE not want their exhibitors to know about this?

In 50+ emails I get daily, content and offers need to stand out. That free pass was a big thing. I missed it and sadly, Omnipress missed this opportunity to help one person attend.

How can this be done differently, take the #buzz2009 event. I got a personal email (or at least it didn’t look all formal), with one topic – sponsor an attendee.

Read this (from Lindy) and guess what we did.

Hi Chris,

I saw that Tony signed up for Buzz2009. Awesome. I also wanted to give you some info on a scholarship idea we’ve been kicking around.

First, here’s the post to share with folks who might want to apply for the scholarship. http://www.buzz2009.org/2009/06/scholarship/

We’ve opened it up to 2 scholarships for now, but we’re also asking folks to sponsor a scholarship. So far we have two sponsors confirmed. I think our goal is to accommodate everyone who applies with a thoughtful story. We’d give you credit as a Buzz2009 Scholarship Sponsor, both on the blog, on the Twitter stream at the event, and from the podium, and the money would go toward sending a deserving candidate who applies. We could also be talked into choosing one of your clients…but we’d still like them to “apply.” The sponsorship is $350.

What do you think of the idea? We’re looking for feedback, even if this is not the right fit for you guys.

Talk to you soon!
Lindy
———

You guessed it… We sacrificed sending me to the event which would have been incremental costs since we already had on staff attending to pay out of our pockets for someone else to go. A no brainer!!!

One it helps get someone there (goodwill, karma or whatever you call it) and Two, it’s marketing. In consideration for our money, Lindy (and others) recognized us.

So maybe ASAE could be more direct and ask exhibitors to contribute (a ticket, a hotel room, transportation) to help get someone there as we all know the cost for the event is much larger than the reg fee. Then get this info front and center to exhibitors and then talk about those who help out.

In conclusion. I love the ASAE meetings. I think they do a great job. Their staff is great and I enjoy my experience there. I believe that technology, better marketing and goodwill could easily drive more attendance and get more people connected in the future.

Chris Uschan – Dir of Online Marketing
http://www.omnipress.com/chrisuschan

maddiegrant August 28, 2009 at 9:01 pm

#asae09 @asaecenter pls check out comments on my post about not being able to attend! http://bit.ly/apsBc

pollykarp August 28, 2009 at 9:09 pm

RT @maddiegrant Thoughts on not being able to attend #ASAE09 — SocialFish http://bit.ly/2cBL1R

Fred Simmons August 29, 2009 at 2:16 am

Just too busy this year. We always seem to be launching 50 bazillion projects around annual.

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