Also, here’s the doc I sent to the CEO, etc. – http://bit.ly/M2bCE – and here is one I did for them about open vs. closed groups – http://bit.ly/A7fKU. I hope this helps you!

I did something similar to the “sales sheet” as a handout for a session I did last year at Great Ideas–I need to find it and update it then I can post it to the wiki. There are lots of compelling stats/references these days–it’s definitely getting easier to make the case for why an association at the very least needs to be listening, if not “doing.”

I search for relevant key words to the professions my association represents, as well as variants (e.g. speech therapy, speech therapist, etc). I will tell you ahead of time that the killer is having to search for an acronym–an unfortunate reality for associations. I work for ASHA and I’m telling you, I’ve come to learn there are a LOT of people in the world named Asha, as well as songs (Brimful of Asha) and famous people!!! I search in Twitter, as well as blogs, social networks and videos. Maybe try it and see what you come up with just as a starting point?

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I want to extend a big thank you to Maddie and Maggie for responding directly to my comment on an earlier post. I know these questions have been asked and answered numerous times and don’t want to abuse this space by only asking newbie questions. I hope to be able to contribute something more in the future.

In the end, they couldn’t deny that it was a good idea and I was given the go-ahead to create the group. However, their biggest issue ended up being the time it would require to maintain and nurture the group, so be prepared to address that.

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