Got budget to burn and don’t want to do the work of setting up a real homebase where you can respond to conversations about you on the social web?

You can pay Seth Godin’s company $400 bucks a month to set up a Brand in Public page for you. Some charities can get those for free already and I would not be surprised if he comes up with a nonprofit rate soon.

Check it out here. It’s basically a listening dashboard, but apparently it’s not about monitoring, it’s about organizing and “coordinating” the conversation (not sure I get the difference, but whatever).  More info here.

Fast Company thinks this is evil. My ten-second take?  Not an entirely bad idea if you have the cash  – but take note, you’ll still have to respond and take part and build those relationships.  You gotta be in it to win it.

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