My other half likes to say “don’t let the perfect be the enemy of the good.” He picked the phrase up from a senior executive in his organization. So here’s my little rant for the week.
- Forget trying to find the perfect technology tool for your organization’s social media needs–you’re procrastinating. When the tool finally comes around, you’ll be so far behind it won’t help.
- Stop trying to force your old business processes onto social media tools–we’re not handcuffed by fax machines and mimeographs anymore, people. And yes, some of the processes seem that old.
- Quit scolding your fans for using the wrong phrasing, the wrong logo, the wrong approach–yeah, I know they should have talked to you first, but hey, at least they did something!
- And please, please, please quit sucking the personality out of your organization by over-producing, over-polishing, over-thinking every little detail into some kind of marketing message. It’s like dealing with Stepford Wives, and I’m over it.
Phew. Thanks for letting me get that out. I feel better. You’ll feel better, too, if you have a couple rants of your own to add.
Washington, DC 
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