Doing Social Media for your organization? http://bit.ly/21QEOF #socialfish (via @SocialFishFood)

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Great idea! A few things I’d be interested in hearing people’s thoughts on:

1) I saw your tweet about the American Cancer Society social media person leaving to go work for a PR firm, and obviously I and several others also recently defected. Are PR firms and/or other businesses actively courting social media “rockstars”? Is this a trend organizations should be aware of? With so much of social media being about self-promotion, it’s hard to deny that people who are able to show track records of actual successes will be highly desirable and plum candidates for companies looking to staff social media efforts for the first time. Forum One Network’s recent community manager salary survey showed that nonprofits pay considerably less than for-profits, and I’d be willing to bet that the gap continues to widen–is this something nonprofits should be aware of and/or addressing?

2) I’d be interested to hear what kinds of dashboards people are using for their listening. Are they primarily using RSS feeds in Outlook or actual dashboards that others in the organization can also have access to?

3) Do most community managers also have a role in internal communications within their organization? E.g. are they either in charge of or in some way involved with an intranet? Is internal social collaboration seen as on par with using social tools in a public-facing way? Or is internal collaboration seen as an HR thing and external collaboration seen as the social media/community manager’s thing?

4) I’m particularly fixated on the salary thing–it just seems like such a pot-shot! I’m working with Ben Martin on his social media salary survey (http://www.socialmediasalarysurvey.com/) to try to gather as much data as possible about social media salaries to hopefully try to make some sense of the whole thing. I’d be interested to hear what other people’s take on the salary thing is; e.g. titles and salaries all over the place, lack of benchmarks especially in the association world, etc.

Ok, I’ll stop now

I second Maggie’s suggestion regarding dashboards. As someone whose organization doesn’t have a strong social media presence (though I’m trying to make a case for our members’ needs in this area), listening is one thing that we CAN do (though we’re not doing nearly as much as we can in this area). It would be wonderful to get into some specifics here:

1. How did they decide what was important to them?
2. How did they go about finding the “signals” in all of the “noise”?
3. What tool(s) are they using to listen (and why do they work well for them)?
4. Who’s responsible for the listening and how do you communicate your findings internally? And how can you make it a more collaborative effort?
5. Are the dashboards easy to understand?
6. How much time is spent maintaining them on a daily basis?
7. Too many questions, I know! Sample dashboards would be a great addition to ASAE’s “toolkit” web pages, or perhaps posted to the Association Social Media Wiki.

It would also be really interesting to hear how these individuals came to their community management positions….what type of backgrounds do they have, what skills do they find essential to develop/maintain, etc.

I’m really looking forward to seeing what comes next!

YAY! To be part of Socialfish feature w/ @maddiegrant on behalf of social media outreach promoting "wandering" @AlzGA. http://bit.ly/5TpIK8

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Doing #SocialMedia for your organization? — SocialFish http://ow.ly/G0f6 #npo #nonprofit

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