Comments on: On Hiring for Social Media Roles – Get It Together, People.

By: reBlog from altitudebranding.com: Social Media Ebooks You May Have Missed « Cynthia C. Cutright

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By: Jennifer

Jennifer — Tue, 24 Nov 2009 17:38:34 +0000

Hi Maddie. I’m an account coordinator for a social media marketing agency and I’ve been vigorously searching for a social media role in NPOs. What I’ve come across is that almost all vacancies are at the opposite ends of the spectrum. They’re either looking for someone with managerial to executive experience or volunteer intern. In that respect, I agree with Marion when she says that NPOs see the answer in a techie intern. I’ve yet to come across a position that’s fitting for me, somewhere in between. Do you know of any NPO’s in NYC that are looking for a social media coordinator?

By: Acronym

Acronym — Fri, 20 Nov 2009 20:23:07 +0000

Social media staffing: Are we doing it wrong?…

Sometimes, when you start a blog post, you can be overcome by events—or at least overcome by other bloggers. I recently started writing a post inspired by Lynn Morton’s comments about a recent spate of turnover among association social media……

By: Marion Conway

Marion Conway — Thu, 19 Nov 2009 17:33:43 +0000

Great post Maddie. I’ve been thinking about offering thi service to nonprofits but I know that without support it can’t possibly work. When small nonprofits ask me social media often they are not very tech savy people and have an image of a techie intern as the answer. The whole idea of building relationships with a younger generation often seems like “a nice idea” but not something they grasp what is needed to make it happen.

Many have not been sucessful with their web 1.0 -website and maybe email- and are therefore reluctant to make the next step to web 2.0 tools. They are right often – if they approach web 2.0 the way they approached web 1.0 it isn’t worth the time.

By: ShySocialButterfly

ShySocialButterfly — Tue, 17 Nov 2009 12:54:08 +0000

As the social media champion in the association I work for, I’ve certainly had my “dreaming of greener pastures” moments. What has kept me on board through the negativity, fear, and politics is that I believe in the cause and am loyal to the association. If it weren’t for that, I would have been long gone. I didn’t come on as a social media consultant. My role evolved out of another position.

By: Maggie McGary

Maggie McGary — Fri, 13 Nov 2009 20:06:53 +0000

I think you and I were having a psychic connection yesterday because I wrote a very similar post last night!

I could talk about this for hours but will spare you and your readers; suffice it to say that I think this craziness is happening because people honestly feel very conflicted about social media on a personal level and that discomfort ripples through organizations and causes problems like we all wrote about in the posts you cite here. If you read the Associations Now article you can see a very clear difference between my responses and Todd Carpenter’s. Almost all my answers are about fear and negativity and how I had to counteract it. Almost all of Todd’s answers are about how everyone, from the CEO on down, embraced social media and was eager to learn more about the tools and further the association’s use of them. Is it any surprise that one of us left our job?

By: Lindy Dreyer

Lindy Dreyer — Fri, 13 Nov 2009 14:56:00 +0000

Good point, David. I see a chicken/egg situation. In my mind, organizations need to go through an iterative process to shift their mindset and their processes in tandem. It seems like those orgs that are skipping the mindshift and just hiring someone to “make the internet go away” (homage to Wendy Harman) are ending up going back to the drawing board.

By the way, we’ve noticed the good things going on over at diabetes.org. Kudos!

By: David Nickelson

David Nickelson — Fri, 13 Nov 2009 14:07:32 +0000

I think NPOs have to make the transition from just donor management and cultivation to full on engagement and long-term relationship management — and not just for the high dollar donors. Until that shift is complete (I think it has started — certainly is our strategy here), I think understanding where social media “fits in” to the mission, objectives, and tactics (e.g., staffing plans and work roles) is not easy.

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Fri, 13 Nov 2009 13:27:48 +0000

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