We conducted a great webinar (if I say so myself) this week for NADP, the National Association of Dental Plans, on The Power of a Corporate Blog. Blogging is, of course, a topic very dear to Lindy’s and my hearts, as we would be nowhere without the juju from having built up our personal reputations and got to know our community through our personal blogs; and of course that process eventually enabled us to start our consulting practice and aggregate our blogs into our very own corporate blog.
A good blog is, in our opinion, the absolute best way to establish an organization’s status as a thought leader in its particular industry and its corporate reputation, online and offline. A great blog can even the playing field so that a small organization has as much Google juice or more in their particular niche than a much bigger player who does not have a blog and does not have a community of evangelists. The power of a blog is that you are providing ways in which people who believe in what you are doing can spread your message and your brand value much further out into the world than you could through any other kind of traditional marketing alone.
Here are the slides from our webinar; below are some accompanying links we mentioned in response to questions we received during the webinar. We talked about how to practice, launch, and feed a blog. Enjoy!
· Blog Writing Tips Bookmark (2 PDF documents that you can download)