The Power of a Corporate Blog

We conducted a great webinar (if I say so myself) this week for NADP, the National Association of Dental Plans, on The Power of a Corporate Blog. Blogging is, of course, a topic very dear to Lindy’s and my hearts, as we would be nowhere without the juju from having built up our personal reputations and got to know our community through our personal blogs; and of course that process eventually enabled us to start our consulting practice and aggregate our blogs into our very own corporate blog.

A good blog is, in our opinion, the absolute best way to establish an organization’s status as a thought leader in its particular industry and its corporate reputation, online and offline. A great blog can even the playing field so that a small organization has as much Google juice or more in their particular niche than a much bigger player who does not have a blog and does not have a community of evangelists. The power of a blog is that you are providing ways in which people who believe in what you are doing can spread your message and your brand value much further out into the world than you could through any other kind of traditional marketing alone.

Here are the slides from our webinar; below are some accompanying links we mentioned in response to questions we received during the webinar. We talked about how to practice, launch, and feed a blog. Enjoy!

Blog Resources

· SocialFish Moderation Policy

· Sample Disclosure Best Practices

· FTC Blogger Guidelines

· More about FTC guidelines

· Blog Writing Tips Bookmark (2 PDF documents that you can download)

· RSS In Plain English Video

{ 14 comments }

maddiegrant November 5, 2009 at 1:18 pm

The Power of a Corporate Blog http://ff.im/-b1w9l

maggielmcg November 5, 2009 at 1:33 pm

RT @maddiegrant The Power of a Corporate Blog http://ff.im/-b1w9l

SteveDrake November 5, 2009 at 2:42 pm

RT @maddiegrant: The Power of a Corporate Blog http://ff.im/-b1w9l Like how you use SlideShare within your blogs!

SocialFishFood November 5, 2009 at 1:27 pm

The Power of a Corporate Blog http://bit.ly/O4Qt2
#socialfish

social_medio November 5, 2009 at 1:35 pm

The Power of a Corporate Blog http://bit.ly/434Cy7

TheCR November 5, 2009 at 1:39 pm

RT @maggielmcg RT @maddiegrant The Power of a Corporate Blog http://ff.im/-b1w9l

bsa_social November 5, 2009 at 2:38 pm

Learn about the Power of a Corporate Blog from @maddiegrant http://bit.ly/cqTXk

MemberClicks November 5, 2009 at 2:42 pm

The power of a corporate blog: http://ow.ly/zxzl #assnchat

Jeff Hurt November 5, 2009 at 10:04 am

It was a fantastic Webinar and we’ve already had some people contacting us that heard through the grapevine how good it was. Thankfully, we recorded it for those that missed it!

You two should offer more Webinars and workshops on blogging. Your passion was evident. Your excitement contagious. Your insight wise. And your content relevant.

Thanks for an outstanding presentation.

Jeffhurt November 5, 2009 at 4:32 pm

The Power of a Corporate Blog [PPT] by @maddiegrant & @lindydreyer [PPT] http://ow.ly/zyhb

SMMadagency November 5, 2009 at 4:42 pm

RT @JeffHurt: The Power of a Corporate Blog [PPT] by @maddiegrant & @lindydreyer [PPT] http://ow.ly/zyhb

MeetingTomorrow November 5, 2009 at 4:58 pm

RT @JeffHurt The Power of a Corporate Blog [PPT] by @maddiegrant & @lindydreyer [PPT] http://ow.ly/zyhb

Maddie Grant November 5, 2009 at 12:05 pm

Wow, thanks Jeff! Actually we’re percolating doing more on blogging… will let you know :)

SebastiaanPeter December 25, 2009 at 1:44 pm

Moet ik wat mee doen! In de reeks: wat is een goede bedrijfsblog: http://is.gd/5B6bU

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