Build a better filter…keyword basics

by Lindy Dreyer on December 4, 2009

It’s not information overload. It’s filter failure.” -Clay Shirky

Listening through the social web is one of the core skills that we all need to develop. I’ve been doing it for years, and yet I’m always thinking up a better way, a more useful keyword, or an improved lens.

I challenge everyone reading this post to get back to basics this week, and improve your keyword searches. That means using operators like AND and OR. It means negating certain words. You might try searching in a specific site or user.  There are lots of little tricks to brush up on. To help and inspire you, here are two resources from two important listening posts: Google Search and Twitter Search.

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10 responses to "Build a better filter…keyword basics"

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December 4, 2009 at 8:02 am
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{ 8 comments }

maddiegrant December 4, 2009 at 1:04 pm

Build a better filter!keyword basics http://ff.im/-cqnPR

bonnerj December 4, 2009 at 1:12 pm

RT @maddiegrant Build a better filter!keyword basics http://ff.im/-cqnPR

lindydreyer December 4, 2009 at 1:05 pm

Build a better filter!keyword basics http://ff.im/-cqnVY

SocialFishFood December 4, 2009 at 1:06 pm

Build a better filter!keyword basics http://bit.ly/4z3Fql #socialfish

social_medio December 4, 2009 at 1:35 pm

Build a better filter!keyword basics http://bit.ly/6DlZKH

John Haydon December 4, 2009 at 8:43 am

Lindy,

The Twitter Search Operator is an excellent to study. Keyword basics is also about avoiding jargon and even searching for common misspellings.

John

JobShoots December 4, 2009 at 2:28 pm

Build a better filter!keyword basics http://bit.ly/8NovSL #news #socialmedia

Mark Nielsen December 4, 2009 at 2:40 pm

Build a better filter!keyword basics http://j.mp/5yhuiB Agreed but algorithms can do this too if built right! (via @ScepticGeek)

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