Comments on: Going Viral isn’t Marketing… http://www.socialfish.org/2009/12/going-viral-isnt-marketing.html Social media strategy, training for associations, non-profits Wed, 08 Feb 2012 16:00:37 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: chelmania http://www.socialfish.org/2009/12/going-viral-isnt-marketing.html#comment-4243 chelmania Wed, 07 Apr 2010 22:19:01 +0000 http://www.socialfish.org/?p=2514#comment-4243 http://www.socialfish.org/2009/12/going-viral-isnt-marketing.html<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.socialfish.org%2F2009%2F12%2Fgoing-viral-isnt-marketing.html">uberVU</a></p> http://www.socialfish.org/2009/12/going-viral-isnt-marketing.html

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]]> By: Social media cliches-is content really king? — SocialFish http://www.socialfish.org/2009/12/going-viral-isnt-marketing.html#comment-2379 Social media cliches-is content really king? — SocialFish Wed, 07 Apr 2010 15:13:53 +0000 http://www.socialfish.org/?p=2514#comment-2379 [...] about viral marketing. Uh…good luck with that. I’ll spare you my viral marketing rant, as I’ve already declared that viral marketing is neither viral nor marketing. Discuss [...] [...] about viral marketing. Uh…good luck with that. I’ll spare you my viral marketing rant, as I’ve already declared that viral marketing is neither viral nor marketing. Discuss [...]

]]> By: Produce great content that will get people talking | Stand Out Among Millions on the Internet http://www.socialfish.org/2009/12/going-viral-isnt-marketing.html#comment-1922 Produce great content that will get people talking | Stand Out Among Millions on the Internet Sat, 20 Feb 2010 19:58:06 +0000 http://www.socialfish.org/?p=2514#comment-1922 [...] Going Viral isn’t Marketing… [...] [...] Going Viral isn’t Marketing… [...]

]]> By: Chris Bonney http://www.socialfish.org/2009/12/going-viral-isnt-marketing.html#comment-1886 Chris Bonney Tue, 16 Feb 2010 14:20:36 +0000 http://www.socialfish.org/?p=2514#comment-1886 I'm still trying to decide if I agree with the idea that viral videos aren't marketing. Sort of feels like a cause and effect argument more than a terminology argument, really. Viral isn't a tactic or advertising or marketing or PR - it's an effect from one of these things. You can promote something (marketing), but the ripple that happens after execution is the result, right? Not the thing you did to get the result? So is it true that the potential results of marketing a video are either flop or viral? How many views make it viral? I heard the Butch Walker remake of Taylor Swift's song was viral, but when I went to view it it only had 200,000 views. For an association that number might seem amazing, but to Fred on YouTube that's a flop. Lastly, in this dynamic world of ours where things are fluid and we're all learning in real time, I'm less concerned about what people might call their services "viral marketing" and more concerned about getting services that improve my business. Call it what you want. Why does it matter? I’m still trying to decide if I agree with the idea that viral videos aren’t marketing. Sort of feels like a cause and effect argument more than a terminology argument, really.

Viral isn’t a tactic or advertising or marketing or PR – it’s an effect from one of these things. You can promote something (marketing), but the ripple that happens after execution is the result, right? Not the thing you did to get the result?

So is it true that the potential results of marketing a video are either flop or viral? How many views make it viral? I heard the Butch Walker remake of Taylor Swift’s song was viral, but when I went to view it it only had 200,000 views.

For an association that number might seem amazing, but to Fred on YouTube that’s a flop.

Lastly, in this dynamic world of ours where things are fluid and we’re all learning in real time, I’m less concerned about what people might call their services “viral marketing” and more concerned about getting services that improve my business. Call it what you want. Why does it matter?

]]> By: Jeremy Epstein http://www.socialfish.org/2009/12/going-viral-isnt-marketing.html#comment-1797 Jeremy Epstein Mon, 08 Feb 2010 18:43:53 +0000 http://www.socialfish.org/?p=2514#comment-1797 I don't think I ever thanked you for this shout-out. Please accept my apologies. I don’t think I ever thanked you for this shout-out.
Please accept my apologies.

]]> By: ramonbez http://www.socialfish.org/2009/12/going-viral-isnt-marketing.html#comment-4245 ramonbez Fri, 08 Jan 2010 12:05:33 +0000 http://www.socialfish.org/?p=2514#comment-4245 RT @benwfox: Going Viral isn't Marketing! http://ow.ly/U97U<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.socialfish.org%2F2009%2F12%2Fgoing-viral-isnt-marketing.html">uberVU</a></p> RT @benwfox: Going Viral isn’t Marketing! http://ow.ly/U97U

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]]> By: benwfox http://www.socialfish.org/2009/12/going-viral-isnt-marketing.html#comment-4244 benwfox Fri, 08 Jan 2010 11:55:28 +0000 http://www.socialfish.org/?p=2514#comment-4244 Going Viral isn't Marketing! http://ow.ly/U97U<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.socialfish.org%2F2009%2F12%2Fgoing-viral-isnt-marketing.html">uberVU</a></p> Going Viral isn’t Marketing! http://ow.ly/U97U

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]]> By: Jeffrey Cufaude http://www.socialfish.org/2009/12/going-viral-isnt-marketing.html#comment-1611 Jeffrey Cufaude Fri, 08 Jan 2010 02:34:30 +0000 http://www.socialfish.org/?p=2514#comment-1611 Amazing how we forget the time-honored principal that things worth talking about will get talked about, sometimes in spite of the limited options individuals are presented to share them. We need more WOW that spreads and less HOW to spread it. Amazing how we forget the time-honored principal that things worth talking about will get talked about, sometimes in spite of the limited options individuals are presented to share them.

We need more WOW that spreads and less HOW to spread it.

]]> By: Steve Parker http://www.socialfish.org/2009/12/going-viral-isnt-marketing.html#comment-1610 Steve Parker Thu, 07 Jan 2010 23:28:13 +0000 http://www.socialfish.org/?p=2514#comment-1610 Lindy, your post is music to my ears. Viral videos are a tactic that at best are PR stunts. Much more valuable to big consumer brands than B2B, associations, and other sectors. (That's because these brands are often really"blands" that sell commodity products that need to rent a personality.) The thing about stunts is they're a) very difficult to pull off and rare b) not very sustainable usually and c) suffer the same downsides as plain dull sponsorships. By that last point I mean, it seems like more than half of viral tactics or videos have no actual tie-in or connection to the idea or product being marketed. They are just entertainment with no relation to the product. That's fine if it's useful somehow, but it's just not broadly applicable. I mean, sponsorship goes WAY back to the days of Ronald Reagan hawking 20 mule team Borax on TV's Death Valley Days (and beyond that even), which was (a-HEM!) about 60-70 YEARS AGO. (What an advancement.) Lindy, your post is music to my ears. Viral videos are a tactic that at best are PR stunts. Much more valuable to big consumer brands than B2B, associations, and other sectors. (That’s because these brands are often really”blands” that sell commodity products that need to rent a personality.) The thing about stunts is they’re a) very difficult to pull off and rare b) not very sustainable usually and c) suffer the same downsides as plain dull sponsorships. By that last point I mean, it seems like more than half of viral tactics or videos have no actual tie-in or connection to the idea or product being marketed. They are just entertainment with no relation to the product. That’s fine if it’s useful somehow, but it’s just not broadly applicable. I mean, sponsorship goes WAY back to the days of Ronald Reagan hawking 20 mule team Borax on TV’s Death Valley Days (and beyond that even), which was (a-HEM!) about 60-70 YEARS AGO. (What an advancement.)

]]> By: sparker9 http://www.socialfish.org/2009/12/going-viral-isnt-marketing.html#comment-4247 sparker9 Thu, 07 Jan 2010 23:13:37 +0000 http://www.socialfish.org/?p=2514#comment-4247 Not usually, and neither is a "World Wide Rave": RT @JeffHurt Going Viral isn't Marketing by @lindydreyer http://ow.ly/TndR<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.socialfish.org%2F2009%2F12%2Fgoing-viral-isnt-marketing.html">uberVU</a></p> Not usually, and neither is a "World Wide Rave": RT @JeffHurt Going Viral isn’t Marketing by @lindydreyer http://ow.ly/TndR

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