We know that some organizations are not quite ready for the deep dive into a full social media strategy project – especially if you don’t really know what your stakeholders are doing, if anything, out there on the social web.

We can help.

We’ve partnered with 922inc and developed a 30 Day Social Media Audit. Here’s the scoop.

“We are drowning in information, but starved for knowledge”
- John Naisbitt (author of Megatrends)

Our Social Media Audit will provide your organization with a snapshot of the conversation and activity happening on the social web around your brand and industry, along with an assessment of the readiness of your stakeholders (members and staff) to start participating in that conversation. The audit will help you determine how quickly, where, and in what ways your organization might start taking advantage of social media to advance your mission.

The Social Media Audit includes five key parts that will make your social media work more focused and effective:

• 30 second surveys to members and staff – we will analyze the results from a 3-4 question survey for your members which will help you gauge not only their capacity for online activity but also how they define your organization’s brand identity. We’ll analyze a similar survey for your staff, and compare how they define your organization’s brand identity.

• 30-day tracking of web/Google alerts – we will track the frequency of brand/industry keyword mentions for your association and up to three of your competitors on the several social media sites that make the most sense for you. We’ll include qualitative results so you can drill down and see exactly what and where people are talking about you, and sentiment analysis of positive and negative brand mentions.

• Search analysis – we will distill the results from the survey data and listening process into two useful lists:

1. top 5 key influencers – These are people who are champions in online social spaces and/or have social capital in your industry–people that you should listen to in particular. We’ll rank them as fans, critics or bloggers.
2. top 5 search keywords – we’ll identify the top 5 keywords people use to find your content, and compare these to up to 3 of your competitors.

• Key industry sites – we’ll list the biggest blogs, Facebook groups/pages, LinkedIn groups and other communities we find that are related to your industry or brand that you might not know about.

• Executive Summary – we’ll provide an executive summary analysis of the audit that will position your organization along what we like to call a “spectrum of urgency” for making changes to your social media engagement level. In other words, we’ll help you answer the questions, “how quickly do we need to start taking action?”. We’ll also make some recommendations for simple, actionable ways to get started, from building capacity internally to building relationships on the social web in spaces where your stakeholders are already gathering.

Interested?  CONTACT US for more information.

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