Lindy and I consider ourselves to be bloggers first and foremost; we live and breathe it. So we were very excited to be able to present a webinar last week through Engage365 on Building an Event Blog. The recorded webinar is available through that latter link by “registering” for the webinar. Below are the slides.

We basically talked about three approaches to building an event blog and the pros and cons of each:

A single author blog – example: Floored (National Restaurant Association show blog)

A multi-author blog – example: AGU Fall Meeting (American Geophysical Union conference blog)

Event content as part of a year-round organizational blog – example: Speaking for Real Estate (National Association of Realtors – Conferences and Expo blog category)

We also talked about Buzz2009, the advanced social media marketing conference we put on last year, and how the entire event site was built around the blog, which fed all the social media outposts AND traditional email communications we used to promote and market the conference.

There is no doubt that blogging is hard work. You need to figure out who will author the blog, how you will manage that process, how you will develop your content strategy for the blog and keep the momentum going… but starting a blog around your next big event can help focus all of these questions and can be the perfect way to try it out and see if you catch the blogging bug.