Social media strategy, training for associations, non-profits

SocialFishing...A Blog from the SocialFish

Is ROI an Excuse For Fear?

by Maddie Grant on January 14, 2010

You MUST listen to this fabulous 3 minute rant by David Meerman Scott , author of the fabulous book World Wide Rave. Here’s his related post with comments. Listen to the clip and tell us what you think, here or over there!

8 responses to "Is ROI an Excuse For Fear?"

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Tweets that mention Is ROI an Excuse For Fear? — SocialFish -- Topsy.com: January 14, 2010 at 4:23 pm

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maddiegrant January 14, 2010 at 1:01 pm: Socialfishing:: Is ROI an Excuse For Fear? http://www.socialfish.org/2010/01/is-roi-an-excuse-for-fear.html
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maddiegrant January 14, 2010 at 1:08 pm: Is ROI an Excuse For Fear? http://ff.im/-eiH4W
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Brent Pohlman January 14, 2010 at 9:33 am: Awesome interview! Thanks for sharing.
Maddie
This site has some of the best social media information that I have seen. Keep up the great work!

Brent Pohlman
Marketing Director
Midwest Laboratories.
Maggie McGary January 14, 2010 at 10:15 am: OMG, I bow to David Meerman Scott even more now than I did before! A-freakin’-men!
indie_preneur January 14, 2010 at 10:57 am: ‘Any questions[I ask looking at CEO]?’

That’s a great breakdown of what executives think they need to be be able to prove before doing anything. As he points out, some things yes, of course. But others, we just need to be doing, and doing constantly.
maddiegrant January 14, 2010 at 10:26 pm: Is ROI an Excuse For Fear? http://j.mp/6mmqGS
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Maddie Grant (Email)

Blogging and digital curation are my true calling; I write about social media strategy, building Open Community, humanizing business. I am a Learn More »

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