You MUST listen to this fabulous 3 minute rant by David Meerman Scott , author of the fabulous book World Wide Rave. Here’s his related post with comments. Listen to the clip and tell us what you think, here or over there!
Maddie Grant, CAE and Lindy Dreyer are strategic consultants at ICF Ironworks.
We also manage the SocialFish blog, the biggest industry social media blog for associations and nonprofits. We have regular bloggers writing for us on social strategy, implementation, social theory, social business and lots of other topics that interest us and push our industry forward. Every author's posts are their own, and none represent the views of ICF Ironworks or ICF International.
More on our consulting is here.
Happy reading.
Lindy Dreyer
lindy@socialfish.org
Follow @lindydreyer
Maddie Grant
maddie@socialfish.org
Follow @maddiegrant
Washington, DC
202-713-5343
“When it comes to tracking and using “engagement” data – the actions, interactions, and even conversations that relate to an organization’s wo…
“One of the most surefire ways to encourage conversation on your nonprofit or association is through the use of hashtags on Twitter. But in order to…
Just for fun, I randomly decided I was going to archive a big pile of old concert flyers from the 80′s when I was growing up in DC. so I’ve started a…
Microfinance is a multi-billion dollar industry with a rich history for supporting entrepreneurship and its endeavor to end global poverty. In recent…
As you know, my work with Lindy is all about helping organizations build the long term capacity for the work of social media management. We’ve seen s…
Copyright © 2008–2013
{ 7 comments }
Socialfishing:: Is ROI an Excuse For Fear? http://www.socialfish.org/2010/01/is-roi-an-excuse-for-fear.html
via uberVU
Is ROI an Excuse For Fear? http://ff.im/-eiH4W
via uberVU
Awesome interview! Thanks for sharing.
Maddie
This site has some of the best social media information that I have seen. Keep up the great work!
Brent Pohlman
Marketing Director
Midwest Laboratories.
OMG, I bow to David Meerman Scott even more now than I did before! A-freakin’-men!
‘Any questions[I ask looking at CEO]?’
That’s a great breakdown of what executives think they need to be be able to prove before doing anything. As he points out, some things yes, of course. But others, we just need to be doing, and doing constantly.
Is ROI an Excuse For Fear? http://j.mp/6mmqGS
via uberVU
Comments on this entry are closed.
{ 1 trackback }