Comments on: On two-dimensional association thinking

By: Grogs and Associations | Grogger

Grogs and Associations | Grogger — Mon, 29 Mar 2010 16:41:13 +0000

[...] not provide the level of connection and information that the social web can provide. And while associations are under more pressure than ever to deliver value for their members, the tools available to them–blogs–do not enable the exchange they [...]

By: membee

membee — Mon, 08 Feb 2010 19:04:35 +0000

Monday morning reading: On two-dimensional association thinking http://bit.ly/8sXzbc http://bit.ly/aKhgIo

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By: Acronym

Acronym — Mon, 08 Feb 2010 16:16:45 +0000

Quick clicks: Snowy day edition…

This is a bit of a catch-up edition of Quick Clicks, so it’s a little longer than usual. But if you’re in the DC area (or elsewhere) and snowed in, what better time to catch up on your reading? First,……

By: LKMSoule

LKMSoule — Thu, 04 Feb 2010 13:39:06 +0000

RT @ maddie grant: revolution 4 associations – micropricing and focus on customership instead of membership – http://bit.ly/8sXzbc

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By: Bruce Butterfield

Bruce Butterfield — Sat, 30 Jan 2010 15:02:33 +0000

David:

You are defining members by the term of their involvement. The important thing is to build loyalty around value, not term. Why should I, as a member, be forced to pay for things I don’t want because of a broad-based “tax” called dues? I want to be treated as an individual, not as a constituency. That’s what mass customization and 1 to 1 marketing are all about.

I’m not saying that there’s a one-size-fits-all approach, but we are in an environment of distributed knowledge where people, particularly young people, are fickle in their allegiances. We should abandon the association model or at least be open to significant modification. If we insist on clinging to the 20th Century version, we’re going to be toast. Associations and their consultants talk a lot about being innovators, but now’s the time to prove it.

By: Maddie Grant

Maddie Grant — Thu, 28 Jan 2010 02:50:30 +0000

Kevin Holland pushes back – http://www.associationinc.com/658

By: What People Are Missing in the Association/Newspaper Comparison — Association Inc

Wed, 27 Jan 2010 00:54:24 +0000

[...] have been several posts recently comparing associations to newspapers. Maddie Grant reprinted a listserve comment and got a lot of comments on her post and at other blogs. The general gist of the original post is that newspapers are an industry in [...]

By: lizcies

lizcies — Mon, 25 Jan 2010 16:58:28 +0000

RT @unhatched: Great conversation going on about two-dimensional association thinking (via @maddiegrant) http://ow.ly/108pM

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By: unhatched

unhatched — Mon, 25 Jan 2010 16:35:03 +0000

Great conversation going on about two-dimensional association thinking (via @maddiegrant) #assnchat #smchallenge http://ow.ly/108pM

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By: Acronym

Acronym — Thu, 21 Jan 2010 15:05:24 +0000

Is micropricing the answer to your revenue woes?…

In the last few days, some association bloggers have made comparisons between associations and the newspaper industry: “On two-dimensional association thinking” on the SocialFish blog “Associations following Newspapers? It’s Talk v. Action” on the…