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	<title>Comments on: Truth and Authenticity in the Digital Age</title>
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	<link>http://www.socialfish.org/2010/01/truth-and-authenticity-in-the-digital-age.html</link>
	<description>Social media strategy, training for associations, non-profits</description>
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		<title>By: Laura Soule</title>
		<link>http://www.socialfish.org/2010/01/truth-and-authenticity-in-the-digital-age.html#comment-1942</link>
		<dc:creator>Laura Soule</dc:creator>
		<pubDate>Mon, 22 Feb 2010 21:51:12 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialfish.org/?p=2609#comment-1942</guid>
		<description>Interesting topic: I&#039;m a bit too far to attend the meeting in California, so I did come up with a few questions.  When most of us association professionals think of authenticity within an organization, we can remember the wonderfully enlightened beings we&#039;ve met at some point, who present at conferences and wow us with their expertise and candor. They are down to earth, converse with the audience, share interesting results, discuss their organizations honestly, and, on top of it all, actually seem to be really nice people.

These organizations have devoted teams of people who extend this authenticity through their social networks; They work hard to maintain consistency in their messaging, stay focused on the members&#039; needs, respond to feedback, and post all comments from their constituents, good and bad.

But the thing is, these organizations probably had authenticity as a value long before this whole social media explosion took place.

My question: What happens when an organization is not authentic?

I would be very interested to hear some horror stories, but perhaps this revolution is still getting started and there haven&#039;t quite been enough casualties yet?

Are there any good morality tales out there? I would be interested to hear some case-studies of associations that went under, dissolved, spent all their money without earning it back because they weren&#039;t &#039;authentic&#039;. 

We can probably understand the light better when we have something to contrast it with.  Good luck at the presentation!</description>
		<content:encoded><![CDATA[<p>Interesting topic: I&#8217;m a bit too far to attend the meeting in California, so I did come up with a few questions.  When most of us association professionals think of authenticity within an organization, we can remember the wonderfully enlightened beings we&#8217;ve met at some point, who present at conferences and wow us with their expertise and candor. They are down to earth, converse with the audience, share interesting results, discuss their organizations honestly, and, on top of it all, actually seem to be really nice people.</p>
<p>These organizations have devoted teams of people who extend this authenticity through their social networks; They work hard to maintain consistency in their messaging, stay focused on the members&#8217; needs, respond to feedback, and post all comments from their constituents, good and bad.</p>
<p>But the thing is, these organizations probably had authenticity as a value long before this whole social media explosion took place.</p>
<p>My question: What happens when an organization is not authentic?</p>
<p>I would be very interested to hear some horror stories, but perhaps this revolution is still getting started and there haven&#8217;t quite been enough casualties yet?</p>
<p>Are there any good morality tales out there? I would be interested to hear some case-studies of associations that went under, dissolved, spent all their money without earning it back because they weren&#8217;t &#8216;authentic&#8217;. </p>
<p>We can probably understand the light better when we have something to contrast it with.  Good luck at the presentation!</p>
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		<title>By: maddiegrant</title>
		<link>http://www.socialfish.org/2010/01/truth-and-authenticity-in-the-digital-age.html#comment-5065</link>
		<dc:creator>maddiegrant</dc:creator>
		<pubDate>Tue, 16 Feb 2010 16:27:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialfish.org/?p=2609#comment-5065</guid>
		<description>Need more of your thoughts on truth and authenticity please!!  http://bit.ly/5vvoX5&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.socialfish.org%2F2010%2F01%2Ftruth-and-authenticity-in-the-digital-age.html&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Need more of your thoughts on truth and authenticity please!!  <a href="http://bit.ly/5vvoX5" rel="nofollow">http://bit.ly/5vvoX5</a>
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.socialfish.org%2F2010%2F01%2Ftruth-and-authenticity-in-the-digital-age.html">uberVU</a></p>
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		<title>By: Tweets that mention Truth and Authenticity in the Digital Age — SocialFish -- Topsy.com</title>
		<link>http://www.socialfish.org/2010/01/truth-and-authenticity-in-the-digital-age.html#comment-1624</link>
		<dc:creator>Tweets that mention Truth and Authenticity in the Digital Age — SocialFish -- Topsy.com</dc:creator>
		<pubDate>Thu, 14 Jan 2010 10:22:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialfish.org/?p=2609#comment-1624</guid>
		<description>[...] This post was mentioned on Twitter by Brandon Cox, Maddie Grant, Maddie Grant, Maddie Grant, Lauren Fernandez and others. Lauren Fernandez said: RT @maddiegrant: Socialfishing:: Truth and Authenticity in the Digital Age http://bit.ly/6OjjDw [...]</description>
		<content:encoded><![CDATA[<p>[...] This post was mentioned on Twitter by Brandon Cox, Maddie Grant, Maddie Grant, Maddie Grant, Lauren Fernandez and others. Lauren Fernandez said: RT @maddiegrant: Socialfishing:: Truth and Authenticity in the Digital Age <a href="http://bit.ly/6OjjDw" rel="nofollow">http://bit.ly/6OjjDw</a> [...]</p>
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		<title>By: jeffgnimble</title>
		<link>http://www.socialfish.org/2010/01/truth-and-authenticity-in-the-digital-age.html#comment-5066</link>
		<dc:creator>jeffgnimble</dc:creator>
		<pubDate>Wed, 13 Jan 2010 16:43:25 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialfish.org/?p=2609#comment-5066</guid>
		<description>Truth and authenticity in the digital age - http://ow.ly/W4gi @maddiegrant&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.socialfish.org%2F2010%2F01%2Ftruth-and-authenticity-in-the-digital-age.html&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Truth and authenticity in the digital age &#8211; <a href="http://ow.ly/W4gi" rel="nofollow">http://ow.ly/W4gi</a> @maddiegrant
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.socialfish.org%2F2010%2F01%2Ftruth-and-authenticity-in-the-digital-age.html">uberVU</a></p>
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		<title>By: maddiegrant</title>
		<link>http://www.socialfish.org/2010/01/truth-and-authenticity-in-the-digital-age.html#comment-5067</link>
		<dc:creator>maddiegrant</dc:creator>
		<pubDate>Tue, 12 Jan 2010 20:37:30 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialfish.org/?p=2609#comment-5067</guid>
		<description>Truth and Authenticity in the Digital Age http://j.mp/7wdMIl&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.socialfish.org%2F2010%2F01%2Ftruth-and-authenticity-in-the-digital-age.html&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Truth and Authenticity in the Digital Age <a href="http://j.mp/7wdMIl" rel="nofollow">http://j.mp/7wdMIl</a>
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.socialfish.org%2F2010%2F01%2Ftruth-and-authenticity-in-the-digital-age.html">uberVU</a></p>
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		<title>By: jamienotter</title>
		<link>http://www.socialfish.org/2010/01/truth-and-authenticity-in-the-digital-age.html#comment-5068</link>
		<dc:creator>jamienotter</dc:creator>
		<pubDate>Tue, 12 Jan 2010 13:55:48 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialfish.org/?p=2609#comment-5068</guid>
		<description>RT @brianjohnriggs: Great questions raised by @maddiegrant and @jamienotter in Truth and Authenticity in the Digital Age  http://is.gd/66523&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.socialfish.org%2F2010%2F01%2Ftruth-and-authenticity-in-the-digital-age.html&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>RT @brianjohnriggs: Great questions raised by @maddiegrant and @jamienotter in Truth and Authenticity in the Digital Age  <a href="http://is.gd/66523" rel="nofollow">http://is.gd/66523</a>
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.socialfish.org%2F2010%2F01%2Ftruth-and-authenticity-in-the-digital-age.html">uberVU</a></p>
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		<title>By: Personal branding &#171; Life is what you make it</title>
		<link>http://www.socialfish.org/2010/01/truth-and-authenticity-in-the-digital-age.html#comment-1619</link>
		<dc:creator>Personal branding &#171; Life is what you make it</dc:creator>
		<pubDate>Tue, 12 Jan 2010 11:45:53 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialfish.org/?p=2609#comment-1619</guid>
		<description>[...] Truth and Authenticity in the Digital Age (socialfish.org) [...]</description>
		<content:encoded><![CDATA[<p>[...] Truth and Authenticity in the Digital Age (socialfish.org) [...]</p>
]]></content:encoded>
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	<item>
		<title>By: brianjohnriggs</title>
		<link>http://www.socialfish.org/2010/01/truth-and-authenticity-in-the-digital-age.html#comment-5069</link>
		<dc:creator>brianjohnriggs</dc:creator>
		<pubDate>Tue, 12 Jan 2010 01:07:07 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialfish.org/?p=2609#comment-5069</guid>
		<description>Great questions raised by @maddiegrant and @jamienotter in Truth and Authenticity in the Digital Age (via Social Fish)  http://is.gd/66523&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.socialfish.org%2F2010%2F01%2Ftruth-and-authenticity-in-the-digital-age.html&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Great questions raised by @maddiegrant and @jamienotter in Truth and Authenticity in the Digital Age (via Social Fish)  <a href="http://is.gd/66523" rel="nofollow">http://is.gd/66523</a>
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.socialfish.org%2F2010%2F01%2Ftruth-and-authenticity-in-the-digital-age.html">uberVU</a></p>
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		<title>By: social_medio</title>
		<link>http://www.socialfish.org/2010/01/truth-and-authenticity-in-the-digital-age.html#comment-5070</link>
		<dc:creator>social_medio</dc:creator>
		<pubDate>Mon, 11 Jan 2010 15:30:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialfish.org/?p=2609#comment-5070</guid>
		<description>Truth and Authenticity in the Digital Age http://bit.ly/4IHNbM&lt;p class=&quot;ubervu_reaction_link&quot;&gt;via &lt;a href=&quot;http://www.ubervu.com/conversations/www.socialfish.org%2F2010%2F01%2Ftruth-and-authenticity-in-the-digital-age.html&quot;&gt;uberVU&lt;/a&gt;&lt;/p&gt;</description>
		<content:encoded><![CDATA[<p>Truth and Authenticity in the Digital Age <a href="http://bit.ly/4IHNbM" rel="nofollow">http://bit.ly/4IHNbM</a>
<p class="ubervu_reaction_link">via <a href="http://www.ubervu.com/conversations/www.socialfish.org%2F2010%2F01%2Ftruth-and-authenticity-in-the-digital-age.html">uberVU</a></p>
]]></content:encoded>
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		<title>By: uberVU - social comments</title>
		<link>http://www.socialfish.org/2010/01/truth-and-authenticity-in-the-digital-age.html#comment-1618</link>
		<dc:creator>uberVU - social comments</dc:creator>
		<pubDate>Mon, 11 Jan 2010 14:54:15 +0000</pubDate>
		<guid isPermaLink="false">http://www.socialfish.org/?p=2609#comment-1618</guid>
		<description>&lt;strong&gt;Social comments and analytics for this post...&lt;/strong&gt;

This post was mentioned on Twitter by CubanaLAF: RT @maddiegrant: Socialfishing:: Truth and Authenticity in the Digital Age http://bit.ly/6OjjDw...</description>
		<content:encoded><![CDATA[<p><strong>Social comments and analytics for this post&#8230;</strong></p>
<p>This post was mentioned on Twitter by CubanaLAF: RT @maddiegrant: Socialfishing:: Truth and Authenticity in the Digital Age <a href="http://bit.ly/6OjjDw.." rel="nofollow">http://bit.ly/6OjjDw..</a>.</p>
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