It’s January 1, and in the spirit of keeping up the tradition started last year,  here is our Year End Stats report for 2009.

Lindy’s away for the holidays as I type this, but she might have some more ideas or  stats to add later.  I’ll keep the 2008 numbers here for comparison purposes.  Some of these are specific to me, others are for SocialFish in general; I’ve organized this a bit better than last year but next year I’ll work on this a lot more.

Blog

• Blog posts (this year):   412 (350 in 2008)
• Blog posts (to date):   834 (422 in 2008)  (these both include Lindy’s since we aggregated our two blog into one.)
• Blog subscribers: 990 (230)
• My comments (as per Backtype): N/A (153) -  Backtype doesn’t seem to give me a total number anymore.
• PostRank ranking for social media blogs: #31 (whoo hoo!)
• PostRank ranking for nonprofit blogs: #1 (even more whoo hoo!)
• Technorati ranking – N/A (still not ranked despite repeated requests to figure out why and despite the fact that both our old blogs were ranked – FAIL!)
• Blog Grader Rank – 57,800 out of 121,668  (this and the following numbers through to “Inbound Links” are from Blog Grader)
• Alexa Traffic Rank – 371,195
• Compete rank – 503,543
• Google PageRank – 4
• Inbound links – 2,088
• Comments (to date) – 1,486

Homebase online communities

• Online communities nurtured: 2 (1)
• YAP –  873 (344) members, 305 (67) discussions)
• Engage365 - 176 members, 35 discussions (soft launched 6 weeks ago)
• Online communities joined – N/A - This is impossible to track, I join and leave communities all the time.

Outposts

• People I follow on Twitter: 437 (1,275)
• People who follow me on Twitter –  3,971 (1,346)
• Number of my tweets - 8,795
• My Twitter Grade - 99.8
• My Twitter ranking for Washington, DC - #28
• My Retweet rank - 3046 (#99.6)
• My Twitter Klout score - 56 (persona) [explanation of score]
• @Yapstar Twitter account – follows 72, followers 203, tweets 203
• @SocialFishFood Twitter account – follows 111, followers 381, tweets 106
• My Facebook friends –  399 (358)
• Facebook page (SocialFish) - 372 fans
• Facebook page (YAP) - 488 fans
• LinkedIn groups I belong to - 16 (9)
• My LinkedIn contacts - 568 (170)

RSS

• Blog feeds I subscribe to in my reader - 105 (94)
• Unread blog posts right now - 38 (1) (but just give me a minute, I read through every single day!)

Work

• Emails in my inbox - 12 (24) (yes I am psychotic about keeping my inbox clear, everything in there is “to do”…)
• Articles written and published (this year) -  11 (7-10)
• Quoted in articles by others - 11
• Press about us – 16
• Books written this year - 0.8 (0) – book progress is coming along!
• Chapters written in others’ books - 1
• White papers written this year: 2
• Webinars given this year: 4 (2)
• Speaking gigs this year:  20 (7)
• Conferences put on by us - 1; 90 attendees (in room), 5,000 attendees (via webcast)
• Credentials earned: 1 CAE
• Number of SocialFish clients: 9 (11); rolled off (completed) - 3; average length of contract - 8 months

Websites

• Socialfish.org – visits in 2009 - 33,574 (stats from my Ego iphone app, pulls from Google Analytics)
• Buzz2009.org - visits in 2009 - 13,257

So what does this all mean?  I’d say not a lot, right now.  Actually no, I’d say some of these stats probably do mean something, and as a snapshot of our activity/reach/whatever over the last year I’m pretty happy about these even though I not spent any time thinking about what each data point means for the big picture.  As you probably know I’m not too hot on data in general but I think it’s a good idea to benchmark this stuff (even if some of these may prove to be meaningless in due course).   Here’s why:

This is my second new year’s resolution (beyond think digital, act analog).

I hereby declare 2010 the Year of Social Media ROI.  I hereby pledge to really focus on figuring out how organizations might measure engagement, and explore – with your help – how to create business intelligence from the firehose of data out there.

You with me?  :)

Here’s to a Data-licious 2010!

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