How to find your people on the social web – fast!

OK so you MUST check this out.  We’ve stumbled across something new and very exciting (hat tip to Jay Baer)!  This could be HUGE for associations.

We’re always talking to organizations about how listening on the social web will tell you where your members and stakeholders are.  The way you decide whether to focus your organizational social media efforts on Facebook versus LinkedIn versus Twitter or anywhere else, is that you monitor and figure out which social spaces your people are already hanging out in – because you can’t be everywhere at once.

Flowtown is a new tool that allows you to drop in your member email list and it will tell you where everyone is on the social web.  The pricing seems very reasonable ($0.5 per email address imported, with a monthly fee of $15 for 10,000 emails or more) – and I don’t think most associations would need to do this more than once.  According to Jay, what you get is a report showing what percentage of your list is on which site, you get demographics, you get Twitter influence score (based on integration with Klout), and you can even email segments of your list with Mailchimp (who we use and love for our SocialFish Food e-newsletters).

Click on the picture below to see it properly, and read Jay’s post for more explanation.

We think this could be a truly awesome tool for knowing instantly where your people are.  Is anyone using this?  Please check it out and let us know if it works!

{ 41 comments }

maddiegrant February 18, 2010 at 1:03 pm

Socialfishing: How to find your people on the social web – fast! (http://bit.ly/9XyDsI) #socialfish http://bit.ly/9XyDsI

ch1x0r February 18, 2010 at 1:39 pm

RT @maddiegrant: Socialfishing: How to find your people on the social web – fast! (http://bit.ly/9XyDsI) #socialfish http://bit.ly/9XyDsI

KidsInNeed February 18, 2010 at 1:39 pm

RT @maddiegrant: Socialfishing: How to find your people on the social web – fast! (http://bit.ly/9XyDsI) #socialfish http://bit.ly/9XyDsI

NetStrategies February 18, 2010 at 1:40 pm

RT @maddiegrant: Socialfishing: How to find your people on the social web – fast! (http://bit.ly/9XyDsI) #socialfish http://bit.ly/9XyDsI

chadnorman February 18, 2010 at 1:18 pm

Find social profiles w/ just an email addy! RT @maddiegrant: Socialfishing: How to find your people on the social web. http://bit.ly/9XyDsI

DonovanCyn February 18, 2010 at 2:02 pm

RT @chadnorman: Find social profiles w/ just an email addy! RT @maddiegrant: Socialfishing: How to find your people on the social web. http://bit.ly/9XyDsI

social_medio February 18, 2010 at 1:25 pm

How to find your people on the social web – fast! http://bit.ly/bGdn10

SocialFishFood February 18, 2010 at 1:43 pm

How to find your people on the social web – fast! http://bit.ly/90ISAV #socialfish

avectra February 18, 2010 at 4:08 pm

RT @SocialFishFood: How to find your people on the social web – fast! http://bit.ly/90ISAV #socialfish

MoireMarketing February 18, 2010 at 1:47 pm

ths is an awsm tool 2 target yr SM efforts RT @SocialFishFood: How 2 find yr ppl on the social web – fast! http://bit.ly/90ISAV #socialfish

LeighGeorge February 18, 2010 at 1:47 pm

ths is an awsm tool 2 target yr SM efforts RT @SocialFishFood: How 2 find yr ppl on the social web – fast! http://bit.ly/90ISAV #socialfish

Anne M. February 18, 2010 at 9:30 am

This sounds like a really fantastic tool, but even at only $0.05 per email address, it’s a bit pricey if you’re uploading any sort of substantial list. In terms of knowing where to focus your efforts, I wonder if it’s worth it to select a random percentage of your list and then see how that splits out amongst the social platforms. Obviously then you lose the whole “invite them to be a fan” appeal, since you’ve only got a certain percentage in there, but if 100% of half of your list is on Facebook, that might be a good indicator that you should be there too.

I might be more willing to pay the $$ if I knew people who had success with it. I know I just tried it with my email address, and it didn’t pull up my FB account (which is under that email address). Has anyone had any luck?

Kevin February 18, 2010 at 10:11 am

Very cool find. I’m importing into the system this very moment, just out of curiosity.

Kristi Donovan February 18, 2010 at 10:55 am

I just did a quick test with a small group of 10 addresses (staff/member mix). It showed everything I was aware of and expected – and I was surprised to see someone show up on Amazon. Not that I have any real use for it that I can think of, yet, but it is an interesting concept. For my small crowd, it might be worth a bigger test…

MemberClicks February 18, 2010 at 4:20 pm

How to find your people on the social web — fast! http://ow.ly/18H2M

shellyalcorn February 18, 2010 at 5:29 pm

RT @MemberClicks How to find your people on the social web — fast! http://ow.ly/18H2M <fantastic advocacy resource>

GeekSoapBox February 18, 2010 at 4:21 pm

How to find your people on the social web – fast! http://www.socialfish.org/2010/02/how-to-find-your-people-on-the-social-web-fast.html

tlockemy February 18, 2010 at 4:28 pm

RT @SocialFishFood How to find your people on the social web – fast! http://bit.ly/dnOjNW

andystitt829 February 18, 2010 at 5:20 pm

RT @SocialFishFood How to find your people on the social web – fast! http://bit.ly/dnOjNW

tracytran February 18, 2010 at 8:40 pm

How to find your people on the social web – fast! http://goo.gl/VWvw

maddiegrant February 18, 2010 at 8:52 pm

@flowtown blogged about you. http://bit.ly/9XyDsI – Treat our peeps well please :)

shanameydala February 18, 2010 at 9:15 pm

RT @SocialFishFood "How to find your people on the social web – fast!" http://bit.ly/dnOjNW

evolutionfiles February 18, 2010 at 9:58 pm

.05/email RT @kristirholmes Flowtown tells which #sm sites your audience is on, uses Ur email list http://bit.ly/9hMjAd

catch_fish February 18, 2010 at 10:36 pm

http://tinyurl.com/yhu53mn
How to find your people on the social web – fast! — SocialFish

TWKH February 19, 2010 at 2:16 am

From Blogs: How to find your people on the social web – fast! — SocialFish: The way you decide whether to … http://bit.ly/bGdn10 #twitter

curtmoss February 19, 2010 at 1:59 pm

How to find your chamber or association members on the social web – fast! via @SocialFishFood http://bit.ly/dnOjNW

mikedmerrill February 19, 2010 at 2:36 pm

RT @SocialFishFood How to find your people on the social web – fast! http://bit.ly/dnOjNW

Jay Baer February 19, 2010 at 12:28 pm

Hat tip right back atcha. I agree, Flowtown could be very interesting for conferences and events. Please do let me know if you or your readers try it. I’ll write a follow-up post about it.

Cheers,
j

flowtown February 20, 2010 at 12:10 am

How to find your people on the social web – fast! http://bit.ly/aB2rjD /by @maddiegrant

collfosh February 20, 2010 at 12:16 am

RT @flowtown: How to find your people on the social web – fast! http://bit.ly/aB2rjD /by @maddiegrant

Maddie Grant February 19, 2010 at 10:03 pm

Thanks Jay, we absolutely will! I hope lots of groups will try this and see if it works.

ZeristaSoftware February 20, 2010 at 7:34 am

How to find your people on the social web – fast!: OK so you MUST check this out.  We’ve stumbled across something… http://bit.ly/bGdn10

dannybrown February 21, 2010 at 4:28 pm

RT @SocialFishFood How to find your people on the social web – fast! http://bit.ly/dnOjNW

amandacooperpr February 21, 2010 at 6:16 pm

RT @DannyBrown: RT @SocialFishFood How to find your people on the social web – fast! http://bit.ly/dnOjNW

Danny Brown February 21, 2010 at 11:30 am

Cheers for the intro, Maddie – saw some details on Flowtown a little while back but haven’t checked it out yet. Any idea how it compares to Gist?

http://www.gist.com/

JeffWardrop February 21, 2010 at 4:36 pm

RT @DannyBrown RT @SocialFishFood How to find your people on the social web – fast! http://bit.ly/dnOjNW (very interesting tool)

Maddie Grant February 21, 2010 at 7:10 pm

Hi Danny, I think Gist is more like a CRM – for an individual to manage their contacts across social networks. I’ll confess, I signed up to Gist and basically still have no idea what to do with it.

I see Flowtown as completely different in terms of potential use for associations and nonprofits – more like a one-off import to get a snapshot of where their stakeholders are. Obviously there’s more functionality, messaging and reporting that could be used over time, but all the groups we work with already have ways of communicating with their members. I think this is more useful to help them choose what public social media outposts they should focus their efforts on, particularly because EVERYONE has concerns about the resource issue for managing am organizational social media presence. I also think it might prove interesting in terms of what orgs THINK they know about where their people are and what the actual reality might be.

Here’s an example from our SocialFish point of view (though we aren’t an association of course!) – we have a pretty large email list of people subscribed to our e-newsletter, which we write as short and sweet summaries and tips. If we plugged it into FlowTown, and it showed that the bulk of those people were on Facebook, it might mean to us that it was worth providing slightly different content to our Facebook page than what we have right now, in order to cater to that group.

I really hope lots of groups try Flowtown and let us know what results they get!

Dan Martell February 22, 2010 at 2:22 pm

Maddie (and Jay for the hat tip ;),

Thanks again for writing this post and feature Flowtown – much appreciated!

As you mentioned, our goal is to help associations understand who their customers are on the social web. Our product is only 14weeks old and we continue to learn what our customers are trying and hoping to do with it.

Our vision is to provide messaging tools that find content that’s hyper relevant to your customers / prospects / partners.

Once we analyze the social profiles deeper (ex: Twitter streams / LinkedIn) we’ll be able to make these recommendations with better accuracy.

If any of your readers have any questions, just leave a comment and I’ll be sure to check back frequently.

Have a great day!

Dan Martell
Co-Founder, Flowtown
@danmartell

erinashleybell April 5, 2010 at 5:37 pm

RT @SocialFishFood http://bit.ly/dnOjNW How to Find your People on the Sociak Web, fast.

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