Given the awesome response we’ve had so far, we’re assuming you’ve already downloaded our free white paper, Social Media, Risk, and Policies for Associations (If not, please do!  It’s a PDF, 378KB, 14 pages.)

Social Media, Risk, and Policies for Associations

If you’d like more direct help, contact us about our  Social Media Policies Assessment.

All organizations should have a complete set of social media policies and guidelines in place before they start experimenting with social media. Organizational communication via social media encourages more staff, members and volunteers to engage in conversations about your association – which can be daunting, because of the perceived relinquishing of control over brand messaging. In order to participate effectively and strategically in social media spaces, organizations need to have distinct, clear social media policies to provide a “safe space” in which all stakeholders can interact. Employees, in particular, need clarity on how to operate in these spaces in a professional role.

Often, this just means tweaking your existing policies, but sometimes you’ll need to establish your own Social Media Guidelines. We work with Leslie White, an experienced risk manager and consultant. For a flat fee, we will assess your existing policies that are affected by your social media activities. We will consider the particular needs of your specific organization and industry, and:

• Provide a checklist of social media policies and guidelines to help you decide which policies you might need;
• Offer recommendations for social media elements that need to be added or edited;
• Provide a template for social media guidelines if you need one; and
• Provide some examples of good policies to emulate, relevant to your association’s particular concerns.

We’re here to help.  Please share this with other colleagues who might be interested.  Thanks!

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