We haven’t been paying enough attention to our SEO. That’s right. We SocialFish– who know more than enough to be dangerous on the search engine optimization front–have been seriously slacking. We even got a note from someone who said we weren’t coming up for “SocialFish.” How does that happen? (Answer: an unfortunately placed <no follow> tag.)
Consider SEO a new year’s resolution for us. We can still make those in February, right? Here’s what we’re doing to correct our SEO woes. Just two little things…we’re busy so we gotta make it count. I’m sure you can relate.
- We’re going to analyze and optimize the content we’re already creating. We just installed Scribe, an SEO plugin for WordPress, to our blog. It analyzes our posts and makes suggestions for how to improve the way we’re using keywords. We’re committed to writing for people, not search engines, so we aren’t going to start adding gratuitous keywords. Still, it will be great to get advice from Scribe that we can choose to use or ignore.
- We’re going to figure out where we should be showing up in search, but aren’t yet. Google Webmaster Tools gives you a list of top search queries where you’re showing up. We’re going to start with that, and brainstorm the search queries that are missing. Then we’re going to write more content about the missing stuff (or optimize our older posts about the missing stuff.)
So why do I bring this up? Because if we’re having problems with SEO, it’s a pretty good bet that a lot of associations out there are having problems. What search queries are you getting left out of? Do you know?