Just out a few days ago: The Altimeter Group (Charlene Li and Jeremiah Owyang’s outfit) Report on The 18 Use Cases of SocialCRM, The New Rules of Relationship Management. Brian Solis has a good summary of this here. One could argue that associations are ultimately in the CRM business; take a look at the 18 business cases identified and see if any of these make sense for your association.
Previous post: Social Media Marketing Infographic
Next post: Organizations in the Digital Age
Maddie Grant, CAE and Lindy Dreyer are strategic consultants at ICF Ironworks.
We also manage the SocialFish blog, the biggest industry social media blog for associations and nonprofits. We have regular bloggers writing for us on social strategy, implementation, social theory, social business and lots of other topics that interest us and push our industry forward. Every author's posts are their own, and none represent the views of ICF Ironworks or ICF International.
More on our consulting is here.
Happy reading.
Lindy Dreyer
lindy@socialfish.org
Follow @lindydreyer
Maddie Grant
maddie@socialfish.org
Follow @maddiegrant
Washington, DC
202-713-5343
Just for fun, I randomly decided I was going to archive a big pile of old concert flyers from the 80′s when I was growing up in DC. so I’ve started a…
Microfinance is a multi-billion dollar industry with a rich history for supporting entrepreneurship and its endeavor to end global poverty. In recent…
As you know, my work with Lindy is all about helping organizations build the long term capacity for the work of social media management. We’ve seen s…
“Sir Ken Robinson outlines 3 principles crucial for the human mind to flourish — and how current education culture works against them. In a funny, st…
Our friend Danielle Brigida at the National Wildlife Federation just posted this Quarterly Update about their recent social media successes. Do you d…
Copyright © 2008–2013
{ 7 comments }
Socialfishing:: 18 Use Cases of Social Customer Relationship Management http://bit.ly/an7bxM
via uberVU
Ugh. Just ugh. These guys are really smart–I love Jeremiah’s blog, and his “Punked List” that is mentioned in this report–but I’m not convinced that this paper gives us the kind of information that will really help us understand how to take steps toward implementing the elusive social CRM.
Market Demand Index? Tech Maturity Index? Really? Maybe if they had entitled this “Social CRM: An environmental scan for enterprise customers” or something along those lines…
Am I off base here? Help me out.
18 Use Cases of Social Customer Relationship Management — SocialFish http://bit.ly/bkYrfh
via uberVU
18 use cases of social customer relationship management http://bit.ly/bgiuz5
via uberVU
Report: "18 Use Cases of Social Customer Relationship Management" von @maddiegrant http://bit.ly/dytxRU #SocialCRM
via uberVU
RT @BunnysGotMoxie: Reading: "18 Use Cases of Social Customer Relationship Management"( http://twitthis.com/ydczeq )
via uberVU
Comments on this entry are closed.
{ 2 trackbacks }