Here’s my monthly selection of links to some of the most interesting posts that I’ve read and shared over the last 30 days. These kinds of posts are what inform our own writing here at SocialFishing; hope you’ll dip in an out at your leisure! The list below is for serendipity; if you prefer our “Must Read” shares about important stuff for association social media, please click here to subscribe, or click here to browse.

Toolbox

• Gmail Gets a Slick Social CRM Tool. You’re Going to Like This. (The Next Web)
• Foursquare Marketing: Add Checkins To Your Facebook Page (Real Time Marketer)
• Why You Need a Content Management System (David Gammel)
• 5 Ways to Weave LinkedIn Into Your Marketing Mix (Online Marketing Blog)
• 5 Ways to Use Google Wave for Business (Mashable)

Datalicious

• The State of the Twittersphere 2010 (Brain Solis)
• How to Match 10 Key Success Metrics to Your Blogging Strategy (Jay Baer)
• Sexy Numbers: Measuring ROI in Social Media Campaigns (Reve/News)
• Kill Useless Web Metrics: Apply The “Three Layers Of So What” Test (Avinash Kaushik)
• Why ANY Revenue Increase is a Good Thing (aLearning Blog)
• Business models for linked data and web 3.0 (Scott Brinker)
• Independent Benchmarking Reports for Advocacy (Beekeeper Blog)
• Twitter is not a Case Study (LAF)

Tech/Analysis

• Foursquare a game? You may be missing the whole point (Ignite Social Media)
• Twitter, SXSW, and Building a 21st Century Business (Umair Haque)
• 13 Observations From South by Southwest (Jay Baer) (if you only read one post about SxSW, read this one.)
• The Social Media Bubble (Umair Haque)
• Umair Haque Is Another New Spatialist (Stowe Boyd)
• The Evolution from Numbers to Relevance (Mahendra Palsule)

The Art of Social

• Who are your curators? (Jeff Cobb)
• Google Buzz: Should You Cross the Streams? (GigaOm)
• Take the marketing label scrape test (Christopher S Penn)
• Networking in a Box (Eric Lanke)
• Greenpeace vs. Nestle: How to make sure your Facebook page doesn’t become a PR trojan horse – Part 1 and Part 2 (Olivier Blanchard)
• Charlene Li Says My Job Shouldn’t Exist (Maggie McGary)
• A Simple Matrix for Social Media Engagement (Brand Savant)
• How Marketers Can Prepare for the Next Wave of Mobile Adoption (Buzz Bin)
• Redefining Viral Marketing (Brian Solis)

Event 2.0

• How to Make Your Event’s Social Network Easy to Join (Samuel J Smith)
• Weaving Together Online/Offline Collaboration In A Network Context (Beth Kanter)
• Eight Ways To Make Your Meeting Or Event Blog And Twitter Friendly (Jeff Hurt)
• Would you pay extra to socialize at your next conference? (Maggie McGary)
• Using Foursquare to Maximize Engagement at Conventions (Jeff Korhan)

Eco/Systems

• Moving Towards a Results-Only Volunteer Environment (Jeffrey Cufaude)
• Three New Leadership Mindsets (Jamie Notter)
• Association Membership Remixed (Peggy Hoffman for SmartBlog Insights)
• Who do you hang out with? (Jamie Notter)

Authenticity/Trust/Privacy

• What is Ethical Strategy (And Does It Really Work)? (Online Marketer Blog)
• Seven Ways Hospitals Can Address Facebook Criticism (Buzz Bin)
• Danah Boyd: How Technology Makes A Mess Of Privacy and Publicity (TechCrunch)
• It’s not trust. It’s social capital. (Social Media Today)
• Another Step in Open Site Governance (Facebook Blog)
• EdgeTheory: Is Our Social Activity Sanitized, Inauthentic? (Louis Gray) (really fascinating audio conversation between Louis and Chris Saad)

Awesomesauce, LOL or WTF

• Social Media as Religion (Thanks For Playing)
• Why Social Media And Politics Are A Dangerous Mix (The Next Web)
• The Opposite of Fitts’ Law (Coding Horror)
• 9 Social Media Topics that Need To Die (Amber Naslund)
• My So-Called Knife – truly rockin’ new food blog by my bud Liam O’Malley.

(photo credit)