Comments on: Case Study: MPI and the Social Media Guru program for #WEC10 http://www.socialfish.org/2010/07/case-study-mpi-and-the-social-media-guru-program-for-wec10.html Social media strategy, training for associations, non-profits Wed, 08 Feb 2012 16:00:37 +0000 hourly 1 http://wordpress.org/?v=3.2.1 By: Vanessa LaClair http://www.socialfish.org/2010/07/case-study-mpi-and-the-social-media-guru-program-for-wec10.html#comment-6453 Vanessa LaClair Tue, 10 Aug 2010 13:07:10 +0000 http://www.socialfish.org/?p=4000#comment-6453 Maddie - You might be happy to know that my 5th and final blog on the Guru program has been posted on Engage365. http://engage365.org/2010/08/a-social-media-guru-farewell-for-wec-2010-part-5/ It really was a great program, and I was honored to be a part of it - and a part of these discussions! I think everyone has learned a lot along the way - and I hope that MPI continues this program in the future. It's a great way to get members involved as well as teach others about the benefits of social media. Maddie –

You might be happy to know that my 5th and final blog on the Guru program has been posted on Engage365. http://engage365.org/2010/08/a-social-media-guru-farewell-for-wec-2010-part-5/

It really was a great program, and I was honored to be a part of it – and a part of these discussions! I think everyone has learned a lot along the way – and I hope that MPI continues this program in the future. It’s a great way to get members involved as well as teach others about the benefits of social media.

]]> By: Tweets that mention Case Study: MPI and the — SocialFish -- Topsy.com http://www.socialfish.org/2010/07/case-study-mpi-and-the-social-media-guru-program-for-wec10.html#comment-6281 Tweets that mention Case Study: MPI and the — SocialFish -- Topsy.com Mon, 02 Aug 2010 21:06:49 +0000 http://www.socialfish.org/?p=4000#comment-6281 [...] This post was mentioned on Twitter by Maddie Grant, Linda Chreno. Linda Chreno said: RT @maddiegrant: Thanks to everyone for RT's on this post!! Case Study: MPI and the Social Media Guru Program http://bit.ly/c2S8hL [...] [...] This post was mentioned on Twitter by Maddie Grant, Linda Chreno. Linda Chreno said: RT @maddiegrant: Thanks to everyone for RT's on this post!! Case Study: MPI and the Social Media Guru Program http://bit.ly/c2S8hL [...]

]]> By: Linda Chreno http://www.socialfish.org/2010/07/case-study-mpi-and-the-social-media-guru-program-for-wec10.html#comment-6280 Linda Chreno Mon, 02 Aug 2010 20:51:34 +0000 http://www.socialfish.org/?p=4000#comment-6280 Maddie, Very interesting discussion, but my mind went in a different direction. If I tried to do this (use social media gurus to post from the meeting), with a medical association or a legal society or an engineering society, more direction about the posts would have to be given because of potential issues with conflicts, CEUs, CMEs, etc. All of these types of groups are using social media and looking to other organizations for best practices - so you are definitely correct, this was a great learning model. Linda Maddie,
Very interesting discussion, but my mind went in a different direction. If I tried to do this (use social media gurus to post from the meeting), with a medical association or a legal society or an engineering society, more direction about the posts would have to be given because of potential issues with conflicts, CEUs, CMEs, etc. All of these types of groups are using social media and looking to other organizations for best practices – so you are definitely correct, this was a great learning model.

Linda

]]> By: Maddie Grant http://www.socialfish.org/2010/07/case-study-mpi-and-the-social-media-guru-program-for-wec10.html#comment-6277 Maddie Grant Mon, 02 Aug 2010 19:41:20 +0000 http://www.socialfish.org/?p=4000#comment-6277 Thank you everyone for your comments! Theresa, from an outsiders' perspective this was a really fascinating debate to watch unfold and I don't believe anyone had any issues with the intentions of the MPI's guru program. Social media is all about transparency and learning very publicly from mistakes, and in this case I think everyone watching has learned a lot from the conversation. I'm sure you had more than a few headaches along the way but we can all see the conference was a great success and we definitely commend you for being willing to take part in this debate. And honestly, I think you picked exactly the right people to be your gurus - people who would think about it carefully, take the role very seriously, and talk to their audiences about the questions they had. That's truly awesome. Thank you everyone for your comments!

Theresa, from an outsiders’ perspective this was a really fascinating debate to watch unfold and I don’t believe anyone had any issues with the intentions of the MPI’s guru program. Social media is all about transparency and learning very publicly from mistakes, and in this case I think everyone watching has learned a lot from the conversation. I’m sure you had more than a few headaches along the way but we can all see the conference was a great success and we definitely commend you for being willing to take part in this debate.

And honestly, I think you picked exactly the right people to be your gurus – people who would think about it carefully, take the role very seriously, and talk to their audiences about the questions they had. That’s truly awesome.

]]> By: Theresa Davis http://www.socialfish.org/2010/07/case-study-mpi-and-the-social-media-guru-program-for-wec10.html#comment-6263 Theresa Davis Mon, 02 Aug 2010 12:59:14 +0000 http://www.socialfish.org/?p=4000#comment-6263 Maddie: Appreciate the recap of this project. I've learned through this process that pushing the envelope with projects also often means pushing buttons. And also, the reminder that words are powerful and should be respected and treated carefully. As a representative of MPI I've tried to clarify our intent with this project time and again. As a writer I continue to kick myself for using the terms "fair and unbiased" rather than "balanced". But we live and we learn. Maddie: Appreciate the recap of this project. I’ve learned through this process that pushing the envelope with projects also often means pushing buttons. And also, the reminder that words are powerful and should be respected and treated carefully. As a representative of MPI I’ve tried to clarify our intent with this project time and again. As a writer I continue to kick myself for using the terms “fair and unbiased” rather than “balanced”. But we live and we learn.

]]> By: Jenise Fryatt http://www.socialfish.org/2010/07/case-study-mpi-and-the-social-media-guru-program-for-wec10.html#comment-6163 Jenise Fryatt Wed, 28 Jul 2010 18:17:24 +0000 http://www.socialfish.org/?p=4000#comment-6163 Great post Maddie. As you know, journalists are used to getting free access to events without being required to disclose this in the articles they write. It hasn't been an issue, I believe, because all parties took for granted the journalists dedication to "objectivity" . Bloggers are a different breed however. As you point out, social media is never unbiased. So asking for "fair and unbiased coverage" from the social media gurus seems to demonstrate a misunderstanding. Also I think it's always ill-advised for an organization to articulate expectations for any media coverage when they are offering free access or discounts. Unfortunately, it can imply payment for services, not "fair and unbiased" coverage. This debate has taught me something. The trust of his/her readers is a blogger's life's blood. That trust can also make bloggers more influential, in a way, than traditional news sources. I think the FTC foresaw this when it created it's guidelines for bloggers. So, as a blogger, I will take care to follow those guidelines and disclose ANY free registration, payment, discount or gift I receive from any organization or company I write about. Great post Maddie. As you know, journalists are used to getting free access to events without being required to disclose this in the articles they write. It hasn’t been an issue, I believe, because all parties took for granted the journalists dedication to “objectivity” .

Bloggers are a different breed however. As you point out, social media is never unbiased. So asking for “fair and unbiased coverage” from the social media gurus seems to demonstrate a misunderstanding.

Also I think it’s always ill-advised for an organization to articulate expectations for any media coverage when they are offering free access or discounts. Unfortunately, it can imply payment for services, not “fair and unbiased” coverage.

This debate has taught me something. The trust of his/her readers is a blogger’s life’s blood. That trust can also make bloggers more influential, in a way, than traditional news sources. I think the FTC foresaw this when it created it’s guidelines for bloggers. So, as a blogger, I will take care to follow those guidelines and disclose ANY free registration, payment, discount or gift I receive from any organization or company I write about.

]]> By: Maggie McGary http://www.socialfish.org/2010/07/case-study-mpi-and-the-social-media-guru-program-for-wec10.html#comment-6134 Maggie McGary Tue, 27 Jul 2010 14:15:30 +0000 http://www.socialfish.org/?p=4000#comment-6134 The disclosure part is the stickiest part, IMO. I don't mean any offense to MPI when I say that they probably didn't realize that, as the "brand", it's on them to require that participants disclose the material relationship. This is standard with brand relationships--part of the agreement is that you will disclose the relationship. The few times I've been sponsored in some way or another, the brand includes wording for me to use to disclose the relationship. I like that MPI provided discounted registration for their gurus--to me, that's equivalent to speakers receiving discounted registration. The disclosure part is the stickiest part, IMO. I don’t mean any offense to MPI when I say that they probably didn’t realize that, as the “brand”, it’s on them to require that participants disclose the material relationship. This is standard with brand relationships–part of the agreement is that you will disclose the relationship. The few times I’ve been sponsored in some way or another, the brand includes wording for me to use to disclose the relationship.

I like that MPI provided discounted registration for their gurus–to me, that’s equivalent to speakers receiving discounted registration.

]]> By: Michael McCurry http://www.socialfish.org/2010/07/case-study-mpi-and-the-social-media-guru-program-for-wec10.html#comment-6133 Michael McCurry Tue, 27 Jul 2010 14:09:40 +0000 http://www.socialfish.org/?p=4000#comment-6133 Hi Maddie, Nice recap of the issues on the Social Media Guru Program. As you may know I am an advocate of this concept. I think at a deeper level, the SMG idea could be expanded to include many more folks resulting in greater real-time coverage of the events. What is missing from this event is live real-time blogging. Thus far, no blog articles have been produced by the 5 SMG's in real-time for this event. I think that is because there was just too much going on and they couldn't carve the time out. With a larger corp of New media press, that could be easily accomplished. The "fair and balanced" or "fair and unbiased" caveat to the application process was, I think, a mistake. As you point out, it is literally impossible to express one's opinion without there being bias. So, in the future, that expectation should be dropped from MPI's instructions. Thanks for writing this article and appreciate your perspectives, as always. Mike Hi Maddie,

Nice recap of the issues on the Social Media Guru Program. As you may know I am an advocate of this concept. I think at a deeper level, the SMG idea could be expanded to include many more folks resulting in greater real-time coverage of the events. What is missing from this event is live real-time blogging. Thus far, no blog articles have been produced by the 5 SMG’s in real-time for this event. I think that is because there was just too much going on and they couldn’t carve the time out.

With a larger corp of New media press, that could be easily accomplished.

The “fair and balanced” or “fair and unbiased” caveat to the application process was, I think, a mistake. As you point out, it is literally impossible to express one’s opinion without there being bias. So, in the future, that expectation should be dropped from MPI’s instructions.

Thanks for writing this article and appreciate your perspectives, as always.

Mike

]]> By: Tech News » Case Study: MPI and the “Social Media Guru†program for #WEC10 http://www.socialfish.org/2010/07/case-study-mpi-and-the-social-media-guru-program-for-wec10.html#comment-6132 Tech News » Case Study: MPI and the “Social Media Guru†program for #WEC10 Tue, 27 Jul 2010 13:15:18 +0000 http://www.socialfish.org/?p=4000#comment-6132 [...] original here: Case Study: MPI and the “Social Media Guru†program for #WEC10 Leave a comment | Trackback Related PostsCan You Be a Web Designer?Meet Country Music Radio [...] [...] original here: Case Study: MPI and the “Social Media Guru†program for #WEC10 Leave a comment | Trackback Related PostsCan You Be a Web Designer?Meet Country Music Radio [...]

]]> By: Tweets that mention Case Study: MPI and the — SocialFish -- Topsy.com http://www.socialfish.org/2010/07/case-study-mpi-and-the-social-media-guru-program-for-wec10.html#comment-6131 Tweets that mention Case Study: MPI and the — SocialFish -- Topsy.com Tue, 27 Jul 2010 12:58:06 +0000 http://www.socialfish.org/?p=4000#comment-6131 [...] This post was mentioned on Twitter by Avi Joseph, Maddie Grant. Maddie Grant said: SocialFishing: Case Study: MPI and the “Social Media Guru†program for #WEC10 http://bit.ly/9rBcMP [...] [...] This post was mentioned on Twitter by Avi Joseph, Maddie Grant. Maddie Grant said: SocialFishing: Case Study: MPI and the “Social Media Guru†program for #WEC10 http://bit.ly/9rBcMP [...]

]]>