Check this out.  On the “Publications and Resources” page of the National Association for Community Health Centers, they have a nice social media resource page with a great explanation of why social media is important for them.  Their stated goals:

• Build and strengthen relationships with health center staff, boards, and advocates
• Expand reach, educate and mobilize potential supporters and advocates
• Be a significant source in the online environment of information related to health care delivery to medically underserved persons in general and health centers in particular
• Expand the reach of the health center’s messages via communications channels that more and more individuals, policymakers and the media are using
• Be able to react quickly to the kind of Web 2.0 feedback requests now seen from the administration and Capitol Hill
• Boost traffic to the health center’s web site.

They then link to where to get social media training for staff initiatives, and to their social media guidelines, and they have some tools for advocates.

My one gripe? It’s almost (not quite, but almost) impossible to navigate intuitively to this social media page from the home page. Let’s hope they are sharing this with all of their stakeholders in lots of other ways.  I found this via Twitter, so at least that base is covered.  Nice job!

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