Design for Networks

Dig into this fab.u.lous slidedeck by Mike Arauz on how to move people from conversation to collaboration to collective action (so to speak).

“The effectiveness of your marketing efforts are dependent on your ability to engage and empower a network of people connected by a shared interest. It’s time to start designing experience for networks instead of just groups of individuals.”

Ooooh and check this out from Mike’s blog. Subscribed!  Thanks to Mitch Joel for the hat tip!