This presentation by Paul Adams, Senior User Experience Researcher at Google, is so chock full of great information that I can’t even begin to summarize and do it justice. It’s long but the slide deck has the script included and I urge everyone to read through the whole thing. You won’t regret it.
The overarching lesson: don’t focus on technology, focus on behavior.
Maddie Grant, CAE and Lindy Dreyer are strategic consultants at ICF Ironworks.
We also manage the SocialFish blog, the biggest industry social media blog for associations and nonprofits. We have regular bloggers writing for us on social strategy, implementation, social theory, social business and lots of other topics that interest us and push our industry forward. Every author's posts are their own, and none represent the views of ICF Ironworks or ICF International.
More on our consulting is here.
Happy reading.
Lindy Dreyer
lindy@socialfish.org
Follow @lindydreyer
Maddie Grant
maddie@socialfish.org
Follow @maddiegrant
Washington, DC
202-713-5343
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This truly is a great presentation and presents a lot to think about. Being part of a social network online is easy and goes without much thought, but when you actually consider everything you do and the groups you are a part of in real life, that’s when you get to thinking about your actions/behaviors.
Although long it is definitely worth a look. Thanks!
Mads — This presentation should be turned into a required social networking college or high school course. It’s probably more important than drivers education.
And whoa… it was a little long, but excellent!
Thanks for sharing such awesome stuff!
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