Don’t focus on technology, focus on behavior

This presentation by Paul Adams, Senior User Experience Researcher at Google, is so chock full of great information that I can’t even begin to summarize and do it justice.  It’s long but the slide deck has the script included and I urge everyone to read through the whole thing.  You won’t regret it.

The overarching lesson: don’t focus on technology, focus on behavior.

View more documents from Paul Adams.

{ 2 comments }

Steve Campbell July 16, 2010 at 11:25 am

This truly is a great presentation and presents a lot to think about. Being part of a social network online is easy and goes without much thought, but when you actually consider everything you do and the groups you are a part of in real life, that’s when you get to thinking about your actions/behaviors.

Although long it is definitely worth a look. Thanks!

Chris Uschan July 19, 2010 at 9:49 am

Mads — This presentation should be turned into a required social networking college or high school course. It’s probably more important than drivers education.

And whoa… it was a little long, but excellent!

Thanks for sharing such awesome stuff!

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