Lindy and I presented a three-part webinar series for Expo Magazine recently on Social Networking for Events.  We were very privileged to have a fantabulous case study for each one:

• For Part 1, “Designing Your Strategy“, Tara Dunion of the Consumer Electronics Association talked about their process for building up a social media presence for the CES using a whole host of outposts over the last few years;

• In Part 2, “Plans and Platforms“, Sterling Raphael of NFi Studios walked us through the three different websites they created for the SEMA (Specialty Equipment Market Association) tradeshow – a consumer social media aggregation site, a attendee/exhibitor matching site, and a community site;

• And in Part 3, “Building Engagement“, Peter Hutchins of ASAE gave us some great insight into the strategic thinking behind their use of social media around events for member engagement and community building.

Here for your perusal are our slides; the recordings are also available here.  Enjoy and let us know if you have any questions!

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