I just can’t resist riffing on Steve Radick’s spot-on post about the six villains of Gov 2.0. There are a lot of similarities between government 2.0 and associations 2.0 and I’m willing to bet that if you read his post, an image for each of his six villains will most likely pop up in your head. I mean, come on–”Dr. Closed Mind: He thrives on doing things his way because that’s ‘the way they’ve always done it’”–isn’t that the association mantra? And how about “Debbie Downer: Through near constant talk of policies, regulations, and costs, The Downer calls attention to every possible reason why an idea can’t and won’t work, yet is unable to see the potential benefits.” Ever run across her when trying to explain why your association needs to delve into social media? And “The Silo”–enough said, right?
So what other association 2.0 villains have you come across? Or, better yet, how have you triumphed against one of these villains and gotten them to come over to the dark, Kool-Aid drinking side?
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3 responses to "Villains of Association Social Media"
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I’ll start this conversation off by offering up “The Naysayer”–close relative to “The Downer” but with a bit of an aggressive streak. Takes pleasure in hoarding any and all examples of social media failure or downward trends to “prove” that social media is indeed just a fad. Her strengths are being able to sniff out each and every negative story, press release or listserv discussion foretelling social media’s eminent demise–and emailing each to the entire staff with a helpful “fyi…social media is on the decline” message. Facebook’s numbers stagnated for a month? She told you so! Twitter users not not using the service regularly? See–she knew it wouldn’t last! Her main weakness is that, as the years go by and social media is still going strong and gaining momentum, her naysaying totally loses its power. And wouldn’t you know that some naysayers of yesteryear end up being the social media “experts” of today.
Love the Naysayer! You have no idea how many times this article (http://www.foxnews.com/story/0,2933,444089,00.html) has been trotted out by people who want nothing more than to kill any type of social media effort.
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