I’m sitting here on the plane home to DC after four busy days in Los Angeles at the ASAE’s annual conference, and I want to write a “what a great time I had at ASAE10!” post like everyone else might be doing right now, but instead I’m feeling more than a little depressed. I’m thinking to myself, has ASAE lost its mojo? “Mojo” here being a reference to the truly horrible closing general session speaker – but more on that in a second.
First a disclaimer. I don’t want this post to be a rant, but just an honest attempt at trying to figure out what I’m feeling. I’m only talking about my own personal experience – I’m not speaking for Team SocialFish. Lindy, Jamie and Leslie might have quite different thoughts about it all – and I’m actually asking you here, if you went to ASAE (or attended virtually, or watched the Twitter stream) what your thoughts are on these points. Did you experience anything similar? Am I totally off base?
Here are a few impressions swirling around in my head. Be warned – all of this is bad. I’ve decided I will celebrate all the GREAT things about the meeting in a separate post so stop reading here if you’re not in the mood for this and you thought it was all super awesome, which I’m sure some people did.
The thoughts below are in no particular order.
1. I felt like ASAE doesn’t really care about what its members care about.
At the volunteer lunch on Saturday, new “GIVE Awards” were announced, which celebrated the top volunteer-led projects as voted on by members. (I wanted to include a link to what these are – but could find nothing. Which illustrates my point.) Surely this work is what an association is all about, its lifeblood, its reason for being! Don’t you think? The award “ceremony” should have been celebratory and should have showed off some of the nominated projects (and not just the winners) with some fanfare – instead, it was sloppy and without any production effort (music, etc) – especially disappointing considering the piles of cash spent on general session entertainment (more on that later too). It seemed like there was no opportunity to engage the audience, no opportunity to celebrate volunteers and councils and really celebrate what ALL of us had worked so hard on this year. I know the previous format needed to be changed because people were very bored by the endless lines of individuals coming up to the mike, and I think the awards were a fantastic idea, but really poorly executed. A LOT of people voted, so that part I think went great.
When Velma Hart announced Untech10 as the winner, she pronounced in “unitech”, left the whole room scratching their heads, and clearly seemed to have not even heard of it – when it was a truly amazing event that was created through the effort of literally hundreds of ASAE members. I know I’m close to this and was part of it but it made me feel a little sick that it seemed so throwaway.
John Graham, also, was completely incapable of answering some basic questions from the audience and clearly has no clue about the work of the organization. It was shockingly embarrassing. (He also made a HUGE faux pas later on in one of the general sessions where he made some joke about his CEO salary – when hundreds of associations have laid off staff in the last couple of years because of the economy and he gets paid around $1m annually, that is really out of order). He’s also made the point publicly in various places that he thinks the blogger community is not worth listening to – he might want to remember that we often say what many, many, many more people than just us are thinking.
2. I felt like there was excessive selling and promotion of the ASAE brand, and asking for our money in all the general sessions.
So ASAE has a new logo – great. I like it, actually. But will it affect me directly? No. Was it a surprise to anyone on the planet that the “Center” would be dropped? No. Stop rubbing it in to those who know the history and are not particularly happy about the loss of GWSAE’s attention to innovation and quality education. Those who don’t know about that, honestly don’t care much what the logo looks like. The customer creates the brand, remember?
Having a new Foundation is great and all, but nowhere in any of the speeches about it (of which there were many) did anyone actually say what they are going to do with our money. This is from one of the Daily Nows:
One of the primary goals for the ASAE Foundation is to equip the next generation of leaders with the knowledge and skills required to successfully manage the challenges and opportunities the community will face in the future. The Foundation will accomplish its mission through fundraising support from individuals, associations, foundations, and corporations.
Excuse me, but, huh? Read that again. That tells us what, exactly? You’re going to support the industry by taking our money? That quote is totally meaningless. (And – if we take it at face value – what then is ASAE the association supposed to be doing for us in exchange for our hugely expensive dues)?
Don’t get me started on the Power of A. Apparently this (hugely expensive) campaign is being “expanded” – meaning they are probably throwing more money at it. By the way – note to ASAE – you can’t have a successful online campaign without involving your online champions. Ogilvy should know better. The first run might have worked had you reached out to the (now very large) blogger community – although we might have told you it made no sense and had desperate need of some strategy behind it. Looking at the site now – it still makes no sense and all the old content, minimal and random though it was, is gone. Why are you now throwing good money after bad?
3. I felt that all of the money spent on overproduced, fake stuff could have been better spent on real, human stuff.
The general sessions tend to be bad every year, but this year they were unbelievably bad. There was no educational content to speak of. They continued the tradition of spending a ton of money on overproduced and seriously bizarre “entertainment”. Apologies to Howard, DJ, Toni and the other actors in the ASAE-produced sitcom “Guilt By Association” – but really, WTF? It made zero sense (even after watching it back). It wasn’t funny. And the keynote speakers were just old-school, tired, bad.
I know ASAE knows what good speakers look like. Here’s one, and here’s another. Speakers that are intelligent and inspirational. That push you to do more or better or deeper. That get you fired up to go to sessions and learn stuff. That keep you talking about their ideas with your peers throughout the conference. Whose words stay with you for days after.
Beyond the keynote speakers, why not showcase the great stuff that volunteers are doing at the general sessions? Why not have the GIVE awards then – spend money on some fanfare for what really matters – valuable work that advances the industry? Why not film some videos of real members doing interesting things – like the diversity video in San Diego with Greg Fine and Badia Albanna and others telling us their experiences on screen? That was wonderful and real. (If anyone has a clip I can link to here, let me know – I couldn’t find it on YouTube.).
And here’s another thing. No offense to Karen Hackett (and every other board president to stand on stage and read the teleprompter), but please, please ask these people to talk to us directly about what they are going to do for us and for the industry. We don’t care that you’re thanking your mom, your kids and your spouse – we have no idea who you are. We have no idea who the Board is, and often we don’t really care, but here’s the thing. We might end up caring, if you stood up there like real people and told us what you’re working on. What your vision is. (And no, creating a Foundation where you’ll keep hassling us for money cannot be all there is.)
Flashy entertainment is great and it’s important to get us all fired up for the conference – but we’d appreciate it more if it was interspersed with openness, transparency, celebration of things that matter, and real content.
4. I felt that ASAE is continuing to pay lipservice to diversity.
What’s wrong with this picture? Look closely.
It’s page 33 of the program book, if you still have it. The yellow ad has ASAE’s commitment to diversity statement – next to pics of three white guys.
Here are some more white guys. I’m sure the work they won their awards for was good work, but really??
The DELP lunch may have provided some interesting information about what they are doing, but nobody except DELP people are invited or know anything about it – so who knows? It’s like preaching to the choir. If there is good stuff going on, why don’t the rest of us see any of it? Why not talk about it more in the general sessions? Put your money where your mouth is. That link goes to Patti Digh at ASAE in 2009 asking us to decide what our core intention is in relation to diversity. Watch it.
How about more of this:
…and less of this.
While I’m at it, here’s another way:
Everyone who’s undertaken the CAE exam knows that you are supposed to “think like the 60 year old white CSE of the ideal association”. Well, news flash – that’s no longer the ideal association. It’s not right, it’s not accurate (though we might have a ways to go) and maybe the exam that certifies you as a bona fide association management expert shouldn’t just perpetuate the myth. Why not rethink the way that exam prep is worded? Off topic, I know, but why isn’t anyone saying anything about that?
5. I felt that all the places meant for members to congregate and gather and network and discuss their conference experiences were completely secondary to the ASAE-promotional stuff.
Case in point: the convention center lobby had all kinds of weird “advocacy hubs” and brochure stations. In this huge open space, there was nowhere for groups of people to hang out. I never in all four days saw people congregating there. Small anecdote: one person I desperately wanted to meet IRL after building a friendship with her online was Lauren Fernandez. We never managed to be in the same place at the same time. How is that even possible at a conference like this?
Meanwhile, the CAE Lounge was in a dark basement room – near the parking lot, I think, because I never made it down there.
The Online Engagement Lounge was literally 800 miles away at the furthest possible point away from anything, beyond the very last session room. Poor Amy Hissrich was stuck there the whole entire time (and specifically during a Tuesday morning time slot), ostensibly to show off the new ASAE website – how many people actually found her? Who was aware of this? It wasn’t in the program anywhere that I could see. I spotted it mentioned in a tiny corner of one of the dailies. Those of us who arranged in advance to meet others in the OWL (as I call it) in between sessions or during expo hours had to make alternative arrangements because it was too far away to get back to the sessions in time.
And yet, what is the one thing that I bet 100% of ASAE members are affected by and will use or see at some point during their service with ASAE, even if it’s just to check their CAE credits or their contact info? Yes, the damn website. Helllooooo…..!!! Why couldn’t we have seen something about that in one of the general sessions? So everyone could be impressed by how much better the new site is going to make their individual member experience? Talk about a huge missed opportunity.
Couldn’t these spaces have been properly incorporated into the layout and used to their full potential? We could have had discussions – even actual sessions, maybe in a fishbowl format – in these spaces. Are ASAE’s brochures really more important than ASAE’s members?
6. I felt that the educational content was completely squeezed out – but in favor of what?
I remember every previous annual meeting we’d come out with heads spinning about sessions we’d been to and too many notes and takeaways and lots of hallway discussions. The educational content has never been super high end, meaning there was always as much complaining about time wasted in crappy sessions as there was talking over ideas that came out of good ones, but at least we were talking about them.
Here in LA, over four days, there were only 6 opportunities to go to a session. I went to some fantastic sessions – but was left feeling like I’d hardly been to anything. On Sunday there were 42 sessions in 2 time slots. Monday – 51 sessions in 2 time slots. Tuesday – 42 sessions in 2 time slots. I counted. Anyone else see a problem with this picture?
Maybe I should have attended the virtual conference – I might have got more content out of it.
7. Speaking of virtual, I felt that the virtual audience was left out in the cold, despite being ASAE members worth as much consideration as onsite members.
I’m not necessarily talking about from a content perspective – I didn’t pay much attention to what was offered for the virtual conference, since I was going to LA. Given the lack of session time slots at the convention center, they probably got way more content than we did. But why the ridiculous price point when it’s obvious that those association execs that can’t come in person, probably can’t come because of financial reasons?
Read this post by Mike McCurry: Is ASAE’s 2010 Virtual Conference Pass a Value or a Virtual Rip-off? – there are great points raised in the comments especially.
Why not provide some virtual-only special content, like a live chat with various speakers? Why not embrace the remote audience as being part of the conference and have some instances where those of us who were in LA could talk to them? Wave at them from a general session, or talk via a Skype station in the lounges or something? This is 2010, you know. You can Facetime now. You can Ustream. You can Qik. (Look those up.) Kiki and I tried to do our part by having our live Sweetspot show – but I felt bad that this was the only “interaction” – which really was pretty much one way only, despite the chat box, because of a ten minute delay in the stream compared to what the audience was watching – that we onsite attendees could have with virtual attendees. We’re ALL part of the ASAE ecosystem. There were lots of people watching the Twitter stream from afar too. Why not be much more inclusive, provide content for everyone? Entice people to come in person next time by virtue of all the great stuff they are hearing about and getting snippets of?
8. Enough with the Decision to… studies, already. I feel like members are being taken for a ride.
Apologies to those who work hard on these. It’s not your fault. But the latest one, Decision to Learn, seems even more ridiculous than ever. The big takeaway is that… wait for it… members of an association are most likely to participate in that association’s educational offerings? Really? Wow. STOP THE PRESS.
As far as I can tell, the associations who take part in these studies are totally NOT representative of the industry as a whole – they tend to be the huge ones who would actually benefit from having research data from various studies. So please. Do us a favor. We all know this is just a profit center for ASAE – just be honest and market it as such. As in, “you want a study about something? We’ll do it for you for a fee and find other similar associations who are interested in the same topic.” There’s value in that! Lots of associations would be happy to pay for that value. Just don’t turn around and sell these books to individual ASAE members at $70 a pop under the pretense that these studies can teach us something.
9. I felt that member-generated activity is tolerated, not embraced.
Several hundred people participated in the awesome Flashmob - we attracted tons of people into the expo hall and the entire area came to a standstill – twice. [More about that in a later post, don't worry you'll get lots of details! Hoping to collect more videos of the crowd dancing, so far they are all of the main stage. If you have any video or pics please send me links!]
But… we had to beg for a column inch in the next day’s Daily Now. Isn’t attracting members to the exhibit hall what ASAE wants?
Similarly, the YAP party was supposed to be listed in the program and on the YP page of the website – but despite permission having been granted it wasn’t listed anywhere.
News Flash for ASAE: several ASAE members told us the party (which was insanely awesome, just FYI) was the tipping point that pushed their decision to attend the meeting in LA. So for ASAE, that means the YAP party cost them exactly zero, but may have had a return of x times registration. Do the math.
Here’s a lesson: there is no such thing anymore as “unofficial” versus “official”member activity. We’re all part of the same community. We’re all building community and engagement on behalf of ASAE – for you, not for us. The point of YAP is to get young association professionals (including “young to the profession” and “young at heart”) more involved in ASAE. Get it? We’re doing it for the love. All we’d like in return is a little love back once in a while. We’re feeling our love is unrequited, and if you’re not careful, one day we’ll take mom’s advice and go find other fish in the sea.
10. I thought the food was really shockingly bad.
OK, so this one is a throwaway – conference food is always bad. I just needed a number 10! Though I will say that I am not particularly picky, I like all kinds of food, and at the volunteer brunch and closing party especially, the food was literally inedible. I hope they made up for it at the Food and Wine classic, but I never go to those because I resent having to pay more when I’ve already shelled out over a thousand dollars to be here, once you count flights, hotel, registration fee, taxis etc..
I’m not really sure how to end this post, but I just saw this tweet from Peggy and it kind of sums up what I’d like to happen overall with the annual meeting. I wish it was more about us – about the association execs who are your members – and less about you, ASAE the faceless organization that wants our money and our time.
More about how we can ALL advance the industry – through great education, through investing in vendors and technologies that help us do our jobs better, through service opportunities, through volunteering (on councils and open volunteering), through showing the true face of a diverse industry.
More about how we can ALL share the love – through more collaboration, through more conversation, through more virtual content, through more parties, through more dancing…
What do others think about any of these points? Has ASAE lost its mojo?
Tagged: ASAE10, collaboration, diversity, engagement, hybrid, openness, transparency, virtual
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99 responses to "Has ASAE Lost Its Mojo?"



















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i completely agree with 90% of your points…i did however have some good sessions and did come away with information that will help me do my job. i didn’t come away with 1/2 as much as i have at past conferences though.
You speak some solid truth here, Maddie.
To hear an attendee speak of traveling over 7,400 miles to LA because the YAP party made ASAE10 a “must attend” event was bittersweet. We already know what that says about YAP but what does that say about the content offered by ASAE this year??
Torture by Association – That “Guilt by Association” series was so painful. It could have been a one shot skit, SNL style, but was the biggest example of what ASAE is becoming to me: bloated, expensive, wasteful and out of touch.
Expo Hall – As an ED in search of solutions, I found that I wanted more expo time. Perhaps it’s like wanting “more cowbell” where you don’t know how much you wanted it til it’s gone.
Hike to Engage – The hike to the Online Engagement Lounge was surprising after how centrally it was located in Toronto for #ASAE09. Once you found it, fun stuff was taking place. In fact, I missed a session entirely because the discussions with others in the lounge were so engaging.
Money, Money, Money – Donate to the foundation! Buy the new “Decision to…” book! Buy access to the online #ASAE10 content (you know, that event you just shelled out big bucks to attend) for just $$$$! I’ve had less aggressive approaches towards separating me from my cash at time share sales events. Enough! How about we stop spending money on crap that doesn’t mean anything?!? (see Torture by Association rant above)
John Graham – Gotta close out my bitching with this cat! I was thinking I would remember this general session because I got to walk the stage in front of my parents to celebrate achieving my CAE…boy, was I wrong! I was MORTIFIED to hear someone who is supposedly leading the “association of associations” be so out of touch as to actually make a crack about being open to a raise in his compensation. WTF?!?! Associations are closing, merging with others, laying off staff, instituting furloughs and our own ASAE “Million Dollar Baby” ($733,927 in salary plus another $280,550 in deferred compensation per most recent 990 form) has the nerve to make a joke about being open to an increase in his pay?!? Insensitive! Insulting! Out of Touch! Arrogant! My ASAE dues are due by the end of the month but the thought of my hard earned cash going to pay this man’s bloated salary is making me think twice about renewing.
To be sure, #ASAE10 was not all bad but I’ll save the kudos for part 2 of your post. Thanks for being truthful and sticking your neck out to share your impressions with the greater community, Maddie!
All I have to say is “Maddie for President”!
Thanks for saying what so many of us are thinking, tweeting or really bitching about after a couple cocktails.
For me, the biggest disappointments were the general sessions…poor to mediocre speakers + self promo = #fail. ASAE needs to set a better example for all of us instead of giving us a view of what not to do.
LMK if you need a campaign manager.
I’m there for ya!
@DaveLutz Haha – thanks Dave for the sentiment. I’m a pot-stirrer but it’s soooo not about me. Maybe I have the guts to say in print what everyone is saying over a drink, but I have no one to answer to except Lindy, and it’s only because ASAE means a whole lot to me. They could be so far beyond what they are now if they just let us all in a little. And I know they are trying!
Wow, Mads, good stuff. I’m planning a “reflections on ASAE” post for T4P as soon as I can get to it, and, sad to say (because most people know I’m a pretty big booster for ASAE), I found more bad than good this year. I know that some of it was because I wasn’t feeling LA (which is totes not ASAE’s fault), but most of it was that the conference was just a disappointment. An expensive disappointment.
I think the most profound thing in all the smart, helpful, relevant ideas above is this: “We’re doing it for the love. All we’d like in return is a little love back once in a while. We’re feeling our love is unrequited, and if you’re not careful, one day we’ll take mom’s advice and go find other fish in the sea.”
@Elizabeth Thanks for pulling that out – I did like that bit
I think you’re some good points here, although it may not be ASAE overall as much as the annual meeting. I have only some exposure to ASAE events, but I find the smaller ones less self-promoting.
There is a tension between the annual meeting program, which is generally balanced, and the exhibition, which is trying to be good for an audience that includes a lot of meeting planners. I think that contributes to some of the larger-session pressure.
As a not-so-small aside, I found that three of the six educational sessions I attended were structured in a way that subtly to blatantly pushed the speakers’ business interests. Some of these speakers are popular, but I found myself rejecting their message as they promoted their businesses. If we want to reclaim the annual meeting, we should also set some standards for what constitutes a good breakout session.
Hi Maggie,
I didn’t attend this year (and honestly, I’ve not attended the Annual Meeting for several years now….), however, a few of my colleagues did (as exhibitors). In the past, I made the decision as an Associate member to focus my dollars on the springtime (GWSAE) event.
Interestingly enough, for a number of years now I’ve stated that the annual meeting was a great place for association execs. to travel with their family, perhaps, and not spend a great deal of time on exhibit floor, etc. (which is mostly why I trimmed that out of my tradeshow budget). Perhaps it’s a bit of “tail wagging the dog” and they are limiting some of the golden nuggets because they think there’s not as high of a demand, when in fact, there IS a need and demand….
I read a post today from @TSNN_com_US
RT @MTOSummit From the Floor of the ASAE Annual Mting & Expo- Interesting blog post @stepnold http://bit.ly/arMAw8 #MTOsummit #eventprofs
About how there was tons of activity on the exhibit floor this year, which hopefully is an indicator of the industry momentum being created.
Hopefully your post will reach some people ready to make a positive change within ASAE.
Look forward to comparing it to your positive article!
@Amy Trapp Yes! Many people have said the expo floor rocked this year. More of that!
Maddie, you have given so much to the association community that I can only imagine how sad it must have been to write this post. But I’m very thankful that you did. Like you, a self-employed consultant, I have to make wise choices on where I’m spending money for professional development. I can’t attend every conference I would like to; I need to pick and choose based on potential value. Unfortunately, I don’t think I got my money’s worth on the education at #asae10. Were there really only six sessions? I don’t count the general sessions because they sucked.
How can ASAE really believe we want to sit through the general session commercials and other ASAE promotions. We are the members who come to your meetings. We read your magazine, your newsletters and/or your blog. We are involved. We know what you do! Save the promos for those who don’t. And as much as I love seeing the talents of my fellow members highlighted, the Guilt by Association videos are a colossal waste of money and our time. What was their point? To remind us about things we already know? I need that? Just like last year, the first hour or so of every general session was painful. But this year, even the content sucked too. I feel bad for anyone who sat through them to see their friends appear on stage as a CAE or DELP scholar, thanks and sorry. I am glad I got to whoop it up and walk across stage, I’ll admit that. Thanks for the recognition, but I’m sorry that you and your fellow volunteer worker bees didn’t get meaningful recognition. Isn’t that association and volunteer management 101?
Perhaps the ASAE leadership is out of touch and in a bubble. How about getting out and meeting the members: do a road show and visit the SAEs; have brown bag lunches or networking receptions in the DC area. Get a reality check on the typical member, not the high-paid suit who’s probably also lost touch – you’ve got the board for that. I completely agree with your take on John Graham. I was floored when I heard him say that about money during the general session. Does he not realize that GuideStar can show us any association CEO’s compensation? Does he realize how many association executives have voluntarily taken pay cuts as a way to avoid staff lay-offs, especially at the smaller local and state associations? As to his condescension toward bloggers, since he doesn’t read us, he doesn’t know that we do a lot of promoting of our ASAE membership through our online community of readers (or lurkers), bloggers, tweeters and others who visit our Facebook pages or LinkedIn profiles. We are not his enemies. Despite our criticism, we do it because we cherish our ASAE membership and community. We want ASAE to succeed, to improve and to attract even more members.
I’ve always wished ASAE could be the model for other associations to follow; to exemplify the best of leadership, culture and practices. I believe that it’s doing great things in some areas but it should strive to really become a 21st century association with the best damn conference in our industry. Sadly, I’m waiting.
@DeirdreReid You actually make the killer point here. I keep thinking of that scene in Pretty Woman where Julia Roberts tells Richard Gere, “I appreciate this whole seduction thing you’ve got going on here, but let me give you a tip: I’m a sure thing.” LOL. But it’s true! You’ve already converted us. We’re already paying dues, we’ve already paid registration, we’re already volunteering our time. Just stop spamming us all the time! Instead, show us you value us – and we’ll spread the word for you. We’ll be evangelists at the church of ASAE. We already are, you can help us do it more and better!
Couldn’t agree more, Maddie. Thanks for putting these observations out there for comment. You are not alone by a long shot. ASAE has become increasingly out of touch with its members over the past decade. Actually, longer than that. Breakout sessions are much better educational conduits than any general session, especially this year’s. That Guilt by Association video was painful to watch, even without thinking about its production costs.
I enjoyed the show, but mostly because of my fellow professionals and friends. I had a great time networking and meeting up with friends new and old.
I agree with most of the above, particularly on the general session content and food. The food was rather disappointing, I know it’s tough to feed 5K people but come on, sliders? The food and wine classic was excellent, but I felt very, very un-green at the event. I probably threw away 50+ little plates and cups. Is there a better way to handle this in the future with less waste?
On the other hand, as an exhibitor we were very pleased, the expo was very well organized, and as stated floor traffic was decent. Organizationally, our expo went off without a hitch and the show management deserves some kudos for that.
Looking forward to the other half of the post with the positives, I have more to add. Thanks Maddie for a great blog! -Garry
Maddie,
I appreciate your honest post and hope that folks at ASAE take it to heart. I’ve not been a silent part of this community, though I do lurk more than I contribute, but I’ve expressed my thoughts enough to feel I have to say something about the sit-com, since I was involved. I don’t want to take up space here, so I’ll post something soon on my own blog. I will say that I completely understand everyone’s reactions to it, including yours and hope that ASAE will make wiser choices for their general sessions in the future.
As others have said. I look forward to your next post! You’re such a good writer, Maddie–it’s always a treat to read this thoughtful blog.
Maddie,
I wished I could’ve met you in person. I love your blog. I would have to agree with most of what you’ve written (unfortunately) but I want to specifically comment on diversity and the DELP program. Every year, I hope things would be different as far as diversity and inclusion. Instead, I’m continually disappointed in what passes for it. When the new DELP class was presented, people were bailing left and right. I was embarrassed. As a DELP Scholar, it truly hurt me to see that people just didn’t give a damn.
Speaking of DELP, my assumption is that that the breakfast is invitation only so that it’s considered a benefit of the program. However, there are a number of areas where those outside of DELP and the Diversity Committee could connect with us. We had a lounge at annual for the first time, but I felt that it was poorly advertised and tucked away in the convention center. This would’ve been a great opportunity to have those unfamiliar with DELP learn more about us and our program. The diversity reception should be open to everyone, period. There’s no reason to reserve that to just DELP and the diversity committee. We can’t have these discussions about diversity and inclusion and not have everyone at the table or at the very least, the cocktail reception.
I appreciate you bringing up the lack of the diversity at ASAE10. Maybe we need to accept the reality that we’re not as diverse as we want to believe. Acceptance is the first step to recovery.
@Stephanie There was a DELP lounge? I had no idea. Illustrates our point, doesn’t it!
Hey I’m honored to be the closer! You make soooo many good points. I want to throw the challenge though back to us. We have the ability to change this. We can take what was good (peeps, the informal gatherings, some cool rocking on the exhibit floor, parties, really good sessions (yep there were a few), cool stuff like DELP and YAE, some very powerful council meetings at the start, and rock in St Louis. Let’s do it!
One other note though – I don’t think all of ASAE is out of touch with members. I think the general sessions were. Some of the aspects of the conference were. But I think there are some really cool parts of ASAE that are in touch. I attended the AOTF meeting for example – very cool stuff happening there.
Absolutely agree – there were lots of cool things going on! I was just disappointed that those were not the things that were showcased and valued and shared with the wider audience (or there wasn’t the opportunity because of the way the schedule was designed to see hardly any of it.)
Maddie:
Thank you for the courage to speak your truths. You are being authentic and ASAE should respect that.
I like many others was disappointed with the #ASAE10 experience. I’m saving most of my highlights and disappointments for my own posts.
In order to be constructive, here are some takeaways that ASAE should consider (or at least the ASAE Board should consider):
1) Get someone else to plan, produce and implement the General Sessions.
I know that sponsors plan the opening reception and closing party and those are stellar. It’s time to make the general sessions equal to or better than those parties. Turn them over to people who know how to connect, motivate and emotionally move an audience.
2) Keep John Graham and Board Members messages to less than 30 seconds and let professional emcees or moderators handle the general sessions.
3) Remove the ASAE self-promotion videos from General Sessions.
Broadcast advertising doesn’t work. Society has moved beyond that. Why hasn’t ASAE?
4) Sponsors, step up to the plate and demand, yes demand, that ASAE produce better general sessions or withhold your dollars. It’s making you look bad too. It’s time for disappointed ASAE Annual Meeting attendees to write the sponsors and let them know of their frustrations. Since blogging and tweeting doesn’t help.
5) Experienced and veteran attendees want convenient areas for discussions, conversations and informal learning. Give it to them!
See the annual meeting like a museum experience where people can congregate easily together, find shared places to sit, network and learn. It’s usually in front of prime pieces of artwork that crowds find benches and places to converse.
6) The mobile app for the annual conference needs more detailed information.
Don’t blame the mobile app providers for poor content. Blame the content providers. Come on ASAE, don’t expect us to use it and then not include simple things like room numbers!
7) Lead with humility and drop the ego!
Whether ASAE leadership thinks they are leading with humility or not, the message received is the message sent. Where can we grade John Graham as a presenter and ASAE Board members get the data before it’s spun by ASAE?
Where were the education sessions for learning professionals? Seriously, where was the professional development track for association education professionals? Missing! And the six professional development sessions were split between only two time periods. What’s up with that?
Is ASAE listening? I think some staff is. I hope they are empowered to make the right changes.
Thanks for your ideas! I hope (and I’m sure) that ASAE’s taking note of them. I keep repeating the idea of being collaborative, generative, inclusive – there are people right here in this “family” around ASAE who really are experts in each of these individual areas. I wish the PD council for example could be more in charge of some of this stuff. I hope they ask you for advice!
Maddie, my friend, I disagree with you on several points.
I’m not sure about the “Power of A,” either. But we’re not the intended audience. Perhaps it’s not your style, but that doesn’t make it bad. The only way we’ll know if it’s good is if it produces results.
1) If you don’t like being asked for money, I get it, but it’s a personal reaction, not an organizational shortcoming. Foundations and corporations are less likely to throw money at efforts that aren’t well-supported by their key stakeholders (that’s us).
2) Precisely why were those speakers old school? Because they were older? (Maybe I’m sensitive because I have gray hair, but I did get value out of their talks.)
3) It’s ungenerous to slam the virtual conference because it may not have been perfect the first time out. IT WAS AN EXPERIMENT! From my perspective, the virtual attendees were embraced visibly and often. As for the price – again, that’s a personal reaction. The market votes with its feet.
4) I didn’t particularly like the 9-part video series, either. But that’s just my opinion. And this has NOTHING to do with the appropriation of my blog title!!! – I’m a Creative Commons kind of guy.
5) DELP: It was a very big part of the closing session. Remember?
6) Education sessions: Yes, there were only six time periods, especially if you (not me) think the general sessions were a waste. But the only possible improvement would been to add two more time periods on Tuesday afternoon. It would have been interesting to take a side bet on the attendance numbers for Tuesday afternoon sessions. I wonder if the decision to have Tuesday afternoon more free-form originated from member feedback ….
7) I’m not sure what “embracing” member-generated activity would look like, except for more visibility in the official publications. But, careful what you wish for. More of an “embrace” could have been suffocating.
9) Next time, I’d like to see your good and bad comments together in a single post. (Personal preference, granted.) But without such balance, it really does come across to me as the rant you didn’t want this to be.
10.) So in the spirit of balance:
a.) I agree with you on the GIVE award thing. Great idea; next time it needs to be better executed to the finish.
b.) The Foundation mission statement really is weak. No one talks like that.
c.) Home run on the award winners. Hope it’s the last time that happens.
d.) The “Decision to” series could have lasted one too many – but I didn’t read it, so I don’t feel qualified to comment.
e.) The online engagement lounge *was* way out there. It’s better placed in the hub of the activity. Not that this matters at all, but since I always walked in from the Marriott side, it was the FIRST thing I saw!
f.) I suspect (and hope) John wished he could take back that crack about his salary the moment he said it. It took me a moment to appreciate the faux pas. But there’s still time for him to clean it up.
g) You didn’t mention this, so I will. I sure wish more speakers would say YES to being recorded. It’s not community-like to deny people access to your session after the fact, simply because there were good sessions running at the same time. There were TWO sessions I liked running on Sunday that I couldn’;t attend, only because I was hosting my own.
There you go … disagree AND agree. Thanks for stirring the pot!
You rock, Frank, thanks for commenting! I’d like to respond to a few of your points.
1) it’s not that I don’t want to be asked for money – that’s a fact of life – I just want to know TRULY what it’s going to be used for and what the difference is between that and what are dues are used for.
2) the speakers were old school because their ideas were tired – in my personal opinion. It was nothing to do with age (though the diversity factor plays into that too). They were uninspiring. They caused a steady stream of snarky tweets – not just from me. They moved hundreds of people to head for the exits little by little. I’ve seen AMAZING speakers at ASAE that grip you from the first couple of sentences – these were not that.
3) I take your point on the virtual conference, and again I was not talking about it from a content perspective. But we have people in the ASAE ecosystem who are true experts in this new field of hybrid conferences and it didn’t seem that they thought to ask about a few simple things that would have made the meeting more inclusive of that audience.
I think some of the other comments relate to the rest so I’ll leave it there. Thank so much for adding your thoughts!
Maddie, I always love reading your blogs.
Like Frank, I agree and disagree on several points. But most importantly, I think we need to recognize the perspective of who is organizing and who is attending.
I would argue that many of us reading and commenting are innovators and leading change in the industry including some vendors, like my company, some consultants, and many leading edge association execs. BUT, the reality is, there are A LOT of old school people (including a lot of white men) in the association world.
We have to recognize that we’ve been doing things online as individual early adapters for some time now, but it really is still an experiment for the LARGE LARGE ASAE and many other associations. From their perspective, they’re really on the cutting edge! As a vendor of online learning, we see the old school side of the business every day. We’re constantly working on simplifying the process to get people online.
Change takes time and although it’s frustrating, I’m impressed that they (the old white guys – of which I will be one someday) are doing some of the things they are, like mobile apps, and the awards for things like UNtech10. That’s very cool that they recognize us for putting on an event in which they had no affiliation.
SO yes, lots to improve on, but give it time.
Having said that, change happens much faster when people are offering feedback like this, so nice job in getting it out there. I only hope that the right people see it. Again, a lot of the people that need to see it won’t unless someone prints it out and mails it to them…. hmmmmm.
I also want to end with a comment that I absolutely LOVED seeing all my friends, loved getting to know other vendors better, and relish the opportunity to spend some time with clients as well. For me 90% of it is about the people.
Dave Will
Thanks Dave – very valid point. The crux of it though is exactly what you said – that change happens much faster when our organizations are actively involved in the discussions – I just don’t want ASAE to be left behind in the dust when we really do get so much value from our connection with it.
I know we talked about many of these things while we were all still in LA, but needless to say I agree with many points made here.
The point, really, is this: we are a family…the association world is a close-knit one that is expanding internationally. I feel passionate about finding a way to support that community and will continue to come to ASAE Annual because I love the spirit of the people there, the exchange of good ideas, and the chance for building relationships with people I already admire and respect.
So, maybe what we are asking for is more of that? I know looking at crowdsourcing content for a meeting is dangerous because sometimes people don’t know what’s good for them, but it does offer up an opportunity for people to feel that they have been heard.
Maddie, thanks for having the guts to lay all of this out there. Many of us who have a lot of people watching what we say and do get nervous as those follower numbers increase. You wonder, “Could this cost me a job down the line?”or “Is this going to turn off potential opportunities?”
This is the truth – this is what people are talking about.
I am on the Foundation Development Committee and we met for the first time in person at the Annual Meeting. Many of us had questions about the new Foundation and while I know the intention is good from what I heard at the meeting, it is obvious that there is simply not enough information out there about what the money is being used for among other things).
Amazing post, Mads, and well worth the wait! Speak on!
Nicely put! Since you are our contact on the foundation committee, I hope they will trust you to share openly and transparently what they are trying to achieve with it. Step one might be to write about it like a human being and not a marketing robot
I don’t know anything about Maddie or ASAE; I saw Jeff Hurt tweet a link on Twitter and came over to read because I’m interested in learning more about meetings and conventions. I can tell you that this is not the only conference or association that needs to wake up and smell the 2.0 – if anyone gives Maddie any crap for “airing dirty laundry,” then I guarantee those are the same people who blow off bloggers and think Twitter is only for announcing that you’re having a ham sandwich (and is therefore “stupid.”) Maddie was articulate, persuasive and even-handed, and she wrote because she cared.
Bottom line – people have expectations of their organizations. In 2010, information (like the head guy’s salary) is easily searchable and archived forever. People can connect with like minds 24 hours a day, worldwide, and share their impressions of things. If associations and conferences haven’t figured this out yet, then they richly deserve every well-written rant sent their way.
Thanks Sheila for the compliments – I do care, a lot, and I really did try to be constructive despite the emotions that I was feeling. I appreciate you commenting!
Hi,
I started writing my response offline a couple hours ago, when you had ten responses. After taking a dinner break, there are now 15 responses, so you’ve obviously hit a nerve – you definitely did with me. In my humble opinion (IMHO in online-speak), ASAE’s Mojo has been waning for well over a decade. I followed the annual meeting this week mainly be Twitter and, having done that, have no regrets about not going to LA. The Young Association Profession (YAP) session sounds like it might have been interesting, but since at age 55 I’m not a YAP (maybe I’m a Middle-Aged Association Professional – no, that acronym sounds too much like a “mop†; let’s not say a Senior Association Professional – that’s not a flattering acronym either; how about White-Haired Association Professional – well, MAYBE that works), I may not have fit in too well.
The last time I attended an ASAE meeting was probably a dozen years ago as an exhibitor, during a time I was working as a consultant. Now I’m an association executive again, but why do I continue my membership, if not for the meetings? I find the magazine sometimes interesting and the listservs are also sometimes interesting or useful. I’m also required to be an ASAE member to qualify for one of my organization’s business insurance policies. But from my experiences in recent years, I haven’t felt that ASAE cares any more. I can cite two personal experiences:
1. Perhaps 2-3 years ago, I read an article in the ASAE magazine on a subject about which I had some comments. I wrote an email to the Editor within a few days of receiving the issue. I never heard anything back. I thought I’d at least get an email reply, if not the letter published in the magazine.
2. About 12-18 months ago, I got an email from ASAE reminding me about the deadline for submitting an idea for a talk at a Technology Conference. I wrote back asking them when and where the conference was, as that information was missing from the email. I realize I could have gone on the website and found the information, but the point I was trying to make, at least in part, was that I thought such basic information should be included in an email to potential speakers. I never got a reply to that email either. It wasn’t an idle request, as I have done a few presentations at ASAE technology conferences and annual meetings. Needless to say, though, if they couldn’t bother to correspond with me, or write a decent email in the first place – well, I haven’t done a presentation at one of their meetings recently.
I saw a tweet today that mentioned the possibility of starting an un-ASAE parallel annual event. Maybe it’s time for a whole new organization. Related to that, I see Deirdre Reid’s comment here that ASAE should visit some of the SAEs. A few years back, I was getting ready to join the Greater Washington (as in metropolitan Washington, DC) Society of Association Executives (GWSAE –I’m pretty sure that’s an initialism, not an acronym) when suddenly, they were swallowed-up by ASAE. So, if I were an SAE, I’d be at least a bit wary of ASAE. That said, I think I might get more value out of a locally focused organization than the National.
Haha Don, with a sense of humor like that, you are definitely a YAPstar! Actually we have no upper age limit, only a minimum age (21, obviously – we do a lot of happy hours
)
As an event planner myself, I tend to be critical and a bit opinionated of others who plan expos and conferences. Here are 5 hard questions I like ask to evaluate how well the event mgt team did to create a positive experience. (Yes, these are in a particular order, and yes I do use these to guide me!)
1) Did they plan the activities, sessions, and expo according to the needs of those attending?
2) Were they “hospitable” and work to make the conference experience more about their guest (me) than about themselves?
3) Did they communicate successfully with attendees, exhibitors and speakers, etc before the show? (In print, email, online)
4) Did they encourage and enable all parties to communicate, connect, and ENGAGE with each other?
5) Did they spend their money wisely on things that will help me go home fullfilled, or were they wasteful with their spending?
With these in mind and the constructive comments above, I wonder what action they will take to improve next year? Are they listening?
Michelle did you see Matt Baehr’s post responding directly to your comment? http://blogclump.blogspot.com/2010/08/more-thoughts-on-asae10.html
Maddie… I agree with much of what you said in terms of the creativity and innovation surrounding ASAE’s production of an event. The question always is… “So what do we do with that?”
I have been on one of the most active SAE Annual Conference Planning Committee the last 3-years and we have injected a level of energy into our meeting second to none. That being said, we still see people throwing polarizing comments at the conference. Its is a big challenge to make 500 people happy, much less 6,000.
I feel if you go into an event “looking” for things to go wrong, you will find it.
Our association’s member surplus has grown 465% in 5 years in part because of one simple plan when attending any conference including ASAE… Find these each day:
1 New Idea
1 Thing I’m Going To Do Differently When I Return on Monday
1 Contact Who is Going To Help Me Make Change
I achieved my quota of 3 new ideas, 3 new actions for Monday and 3 new people to help make change. I feel my investment will net me and my association well over what I paid for conference irregardless of the issues that certainly need to be dealt with. Diamonds in the rough are everywhere.. even at ASAE Conference. You have to be looking for them everywhere.
I always say that, “if you have too may AH-HA Moments at a conference”, what the heck have you been doing the previous 12 months. Innovators don’t wait for a conference to transform themselves or their associations. Sometimes not learning anything “significantly new” means you are leading in the area of innovation.
Because I feel the same way you do about many of the comments you made, I’m choosing to make change with my actions and join their new Innovation Team.
Change happens when great minds get in a room and create. Not by people sitting on the sideline and point fingers at the people in the room who are doing something. I do applaud you for stepping out and speaking your heart.
The question is… “what actions will everyone take to help make change?” Not coming to conference is NOT an OPTION…..
Totally agreed. I’ve heard great things about the innovation group. Hope you’ll share what they’re talking about!
Wow – your comments are all amazing. And yes absolutely feel free to disagree or offer counterpoints – like I tried to emphasize all the way through, these were my personal impressions. I also tried to be constructive for each one by thinking about alternatives. I know many great people who work for ASAE and I am 100% sure that everything was done with the best of intentions. But, particularly after the many conversations about this stuff that I had with friends and colleagues on the final day, I thought it was important to put it all out there in a public forum where I could see if anyone else felt like this. I really hope to hear from some ASAE folks.
I did submit my evaluation by email too, and I hope all of you who attended will provide your own feedback through those official channels.
One point I probably did not make well enough (but I will in my positive post) was about the great sessions I was able to attend. There was definitely some really awesome stuff going on – I think the spotlight was just shining on the wrong part of the stage…
Everyone, please read Toni Rae Broton’s post here – http://toniraeslife.blogspot.com/2010/08/i-was-so-excited-to-attend-my-first.html – about wishing someone had thought to thank her for volunteering.
I seriously think that a lot of the depressing things in my post come down to exactly that same point. We all work so hard and do so much for our associations and our industry – and maybe once a year it would be nice to be thanked for it.
Maddie, I didn’t attend so I can’t speak to the event. I did, however, belong to the ASAE for one year, after which I did not renew my membership. I believe that this association is unfortunately typical of many others that have not shifted paradigms to one that is more “customer” oriented, i.e. member focused. They appear to operate in silos, practice internal politics to their detriment, and do things the way they’ve always done them. Their intent may be honorable at times, but they need a major shake-up.
I find the most telling fact of all is that I don’t see any ASAE official response to your blog! It’s that old command and control mentality at work again. Be patient, we will outlive it ..
Thanks Katie for commenting! We’ll get a response, I am confident of that… they’re nowhere near the social organization we want them to be yet, but we know they hear us!
Maddie – dead on. Raw and true. John Graham needs to read this and so does the marketing team at ASAE (or do they call themselves the Communications Team?). One thing you missed was the paucity of Expo hours. I really enjoy going around and speaking with the exhibitors and learning new things. Some of these conversations are my highlights of the show. But ASAE really made a rookie move when they scheduled sessions on Sunday from 1.30-3.00pm on top of the Expo hours. That was ridiculous and I heard from many exhibitors that weren’t too happy about it.
I thought the food was pretty good. Other than that I agree with the sentiment, but probably not the depth of emotion in your post.
I hadn’t been to an ASAE meeting since Chicago (my hometown). Comparing the two meetings, I came away from LA with fewer burning insights. My main focus for this meeting was learning and I learned less. Sure there were a couple of good moments, but it was surrounded by mediocrity and could have been so much better.
Much of the criticism of the meeting seems very personal and opinions are like…well noses…everyone’s got one. But a clear theme that resonates with my experience is this disconnect between ASAE and the members/attendees.
The meeting seemed focused on ASAE and not the members. It focused on governance and not mission.
All the suggested mechanical changes may or may not work. But, if the focus doesn’t shift to members and mission, it won’t matter.
Thanks, Jim – well said!
Hi Maddie! Interesting post – especially because I was a first-time attendee and have nothing to compare my experience to.
I echo your frustration about the ratio of sessions to time slots. On the last day there were no less than four sessions that I wanted to attend during the AM time slot! My colleagues and I are planning on watching the recordings, so hopefully we will get something out of the sessions we were unable to attend.
On the other side, some things that I really appreciated as an attendee were the free wifi and water! (sidebar: wish that my hotel had free wifi at least in the lobby – no free wifi anywhere!)
The app did lack some vital information, but it was still a handy resource, particularly being able to search by speaker name and star sessions of interest. (looking forward to more robust iPad/tablet compatible apps in the future)
Overall, I had a great experience. I enjoyed your talk on social media guidelines, Jeff DeCagna’s on mobile, and Jessica Levin/Jeff Hurt/Midori Connoly’s session on event engagement the most. So thank you all for your hard work!
Wow – the comments keep rolling in. Thank you all so much!
I totally agree that we have the opportunity to offer some constructive ideas. Here’s a nice post this morning from Matt Baehr that offers some good ones – check it out here – http://blogclump.blogspot.com/2010/08/more-thoughts-on-asae10.html
Regarding the comments on diversity, please remember that diversity not only comprises the things one can see, there are things that one cannot see that make up a diverse audience. Perhaps one of those white guys you point out is physically disabled (even some disabilities are unseen to the regular eye – hearing impairment, mental illness), is homosexual, practices an unconventional religion, or something else.
And regarding the comment, “Everyone who’s undertaken the CAE exam knows that you are supposed to “think like the 60 year old white CSE of the ideal association†.” – I’m sorry, I don’t think that is fair to put blame on ASAE for that. That comment was written by a blogger as a general way to approach the exam and unfortunately it has been carried far and wide. No way has the CAE Commission or ASAE put it that way – a member of this very community put it that way and the community has carried it forward. It was that person’s opinion of the matter. I work for an association with a 60-year-old white guy as the CSE and believe me, if I thought like him I would have never passed the exam. Regardless, the reality of it is, in the past history of association management and many, many other industries, the leaders were in fact 60-year-old white guys simply because years ago, they were the only ones at the top.
I agree with you that diversity is not always visible – but making it somewhat more visible than it is HAS to be part of an organization’s commitment to it, surely.
And point taken on the CAE exam. Let’s maybe agree to kill it and stop saying that then. Thanks for the comment!
Maddie, thank you for posting my excellent cast-mate’s blog post:
Everyone, please read Toni Rae Broton’s post here – http://toniraeslife.blogspot.com/2010/08/i-was-so-excited-to-attend-my-first.html – about wishing someone had thought to thank her for volunteering.
Tonirae and I talked about it last night before she posted and it was like she was reading my mind. There’s irony that, whatever the merits (or not) of the final product, it would have been nice to have been thanked by both the brass at ASAE as well as the members/attendees–even in the middle of the various near-rants about not feeling the love from ASAE. –Howard
Maddie – wow. What a post. I admire your courage in putting this out there, and am more than eager to see the positive post you have in the works to counterpoint all this.
I was sad to miss #ASAE10, the first annual meeting of theirs I’ve missed since Chicago. But I remember feeling a few traces of what you’ve brought up here even last year in Toronto – especially when it comes to the general sessions. I’ll be curious to see what, if anything, comes of this post and all the attention it’s getting – I think if anything at all is clear, it’s that you don’t seem to be the only one feeling this way.
Wow! That’s a lot of useful feedback for ASAE.
I’ve attended Chicago, Orlando, Philly, Minneapolis, and Chicago again (of course, I live here) and usually skip parts of the general sessions. I like the keynoters – I’ve heard Coretta Scott King, John Glenn, and others – but try to skip the ASAE promotional stuff. I don’t mind it, I know it’s necessary, but I just don’t want to listen to it. And I don’t care for the goofy entertainment, either.
I missed LA. It’s a big expense to go, so I generally attend once in each three year period – I can get nearly half my CAE recertification points for that. I’ll be at St. Louis next year.
I’ll watch to see what ASAE does with all this info.
Thanks David, me too!!
I guess I fall on the same side as Frank’s comment in that I disagree with a lot of what is posted, but honestly, these were your personal thoughts about your experiences. I won’t go through each one, but I wanted to say something about two of your points – DELP and the Virtual Experience…
DELP – I, like Stefanie above, was VERY disappointed seeing only around 25% of the room filled by the end of the general session that included the DELP scholars and AAA Award winners. There were GREAT little vignettes of each DELP Scholar (like the Greg Fine/Badia Albanna ones you mentioned in your post), but how would anyone have seen them? Everyone checked out so much earlier in the session that they didn’t stick around.
Now, that may have been bad session design putting it at the end, and the session did go over by like 15 minutes. But I believe these scholars deserved a lot more from us as fellow attendees, and we let them down. That’s on us, not ASAE.
Virtual Experience – Like Frank, I think it’s hard to judge the virtual experience in its first year… I also believe there was a great deal of engagement that I witnessed in the sessions that were a part of the Virtual experience, with many comments and questions coming from the Virtual audience. I think we need to allow ASAE to read the evals from virtual attendees, and then see how many decide to sign up again next year. Honestly, if they felt it cost too much, they won’t sign up again.
As I say that, I DO agree that there could have been some interesting virtual only content (like special commentary with speaker post-session, etc.) Those are GREAT ideas…
Here’s where I agree with you from my personal experience:
I agree that I think there should be more time slots for education with less sessions in each. That makes a lot of sense to me.
I agree that I wish the OEL was a little closer to everything, but the walk to it was shorter than the walk to some of the education sessions in the West Hall of the Convention Center…
I agree that a number of people likely got a great deal out of the personal connections – in some cases even more than the more structured sessions. The opportunities to connect with the community was a highlight for me.
Anyway, again, I think you have a great deal of interesting comments here. I’m looking forward to seeing your other post as well to learn about what you thought went right. I personally think there was a lot that was positive, and hope you did as well!
Hi Maddie, great post. Although it was my first time to an ASAE-meeting and being a foreigner and therefore not really familiar with ASAE’s way of doing, I do tend to feel that what you say makes a lot of sense – even if not 100% correct, a good start to think things over and get the discussion going.
For what it’s worth I refer to my ‘evaluation’ -post as guestblogger on Acronym: “3 things I take home to Belgium from ASAE10″ – http://bit.ly/bfF3qQ
Marc, it was awesome to meet you and I’m so happy I got to see you grooving away on the YAP dancefloor… as you can see, we all care a LOT about this organization…! That has to mean something!
Maddie & other,
Thank you so much for the comments and feedback. I just wanted to check in and let you know that we’re here and listening (I know you know that Maddie). And, yes, everyone, it’s not just me and a few others at ASAE–we’re ensuring that the feedback becomes part of our annual meeting assessment. So keep the comments coming — here, to folks you know at ASAE, definitely through your meeting evaluations, and any other way where you will know we’ll hear it.
Personally Maddie, I agree with some of what you said and disagree with some. Like you, I could do without a lot of the pageantry of the generals (though some people like it a lot). I also have liked the education, including keynotes, of previous years better (but I am sure some will say we were spot-on this year), but there was more than enough good stuff, I thought, to stimulate the kinds of hallway conversations that we all know are the most important parts of conferences. And a final word on education, you just never know. A few years ago, I was really jazzed about Cooperrider on appreciative inquiry, and that was lackluster. And then I didn’t even care about Doris Kearns Goodwin, who was just lights out with her Team of Rivals keynote. But the “Decision to…” — I’m floored that you’d put this in. Those are amazing studies in my opinion.
In any event, thanks again, we do appreciate your candor and that of others who have chimed in here and in other ways.
Scott Briscoe
Editor-in-Chief, New & Social Media
ASAE
Thanks so much Scott. Honestly I had no idea this would resonate with so many people. I hope you don’t all hate me. Can I still come over and hang out in your office?
Thanks to Maddie – and all the posts from everyone. I am going to re-read this later, but wanted to say the dialogue is fantastic.
And this presents a wonderful opportunity for me to think about my organization’s meetings – how are they planned and executed? Are we listening to a few or to the many? Are we trying to be innovative or just going the comfort route of what we have been doing for years? Are we engaging our members and potential members and sponsors — or are we turning them off and pushing them away? Much to think about and digest over the next few days.
Chiming in with one more comment. Part of “ASAE’s Approach” is to stand behind and Guarantee their programs, products and services. Here’s the text from the website:
How We Serve You (Our Promise) – To provide exceptional experiences, a vibrant community, and essential tools that make you and your organization more successful.
Our Guarantee –If any of our programs, products or services does not fulfill our promise to you (see above), we will make the situation right or refund your money.
While I was very disappointed with the general sessions and about 50% of the educational sessions, I got a lot out of personal connections, networking and a few cool parties. I’m not upset enough to ask for my money back, but was anticipating a better experience. It will be interesting to see how others feel about ASAE’s promise and guarantee.
Nice point (and score on scooping Ben!) – I personally would never ask for my money back. To me the meeting is worth every penny to be able to spend time with peers and friends and colleagues. But we invest a LOT of money and time and sweat equity for ASAE and this kind of experience makes me wonder why and what for sometimes.
There are some good points here that ASAE should keep in mind, but I have to push back on a few things. Here’s a quick ‘agree’ and ‘disagree’.
Agree – The keynote general session on Monday afternoon used to be the content on the opening general session. They just changed the date/time. This has long been an ASAE promo video as opposed to getting good information and celebrating award winners. It seems this general session is a classic ‘sacred cow’…. even though it needs drastic changing, doing so can be difficult internally for ASAE.
Disagree – John Graham’s answering of questions at the volunteer brunch. I’m a Gen-Xer and manage a 6 person staff and even I don’t know every detail of what’s happening within our association. Maybe I’m not Superman…I don’t know? On the contrary, I felt the questions were low-brow if aimed towards the CEO. And I truly mean no disrespect to the people asking questions as it takes guts to do so in that large of an audience. But he’s looking at the industry at such a larger level that he can’t be blamed for not knowing where the welcome parties for 1st time attendees are. This is an exaggerated level, but get an audience with President Obama and ask him why there’s a delay on funds for the proposed pedestrian bridge in your local area. If I have a chance to ask John Graham or President Obama a question, I know at what level of inquiry to ask them.
I’m also a CAE and disagree in several ways (too long to post here) to your portrayal of the exam as being able to pass if you think like a 60 year old white CSE.
I didn’t see nor was involved in the Flashdance scene, but I have heard in other settings that member generated activity is great exactly because that it’s not being overseen by Big Brother? If Big Brother gets involved too much, then more people would feel it’s not authentic, grassroots driven, member activity. I thought that was the purpose of it.
The volunteer brunch food was fine except for the eggplant main dish. The rest of the food was good for convention center fare, especially on the trade show floor.
Thank Martin for commenting! I take your point about John Graham not knowing everything – agreed that would be impossible. But he never seems to know anything about anything, IMHO. Whether that’s true or not, it makes him come across as not caring about the way members (new, mobile, champions, etc) interact with his organization.
My point about embracing member-generated activity is not so much to do with ASAE being involved as much as it is with ASAE noticing and appreciating what these activities actually accomplish on their behalf.
Just jumping in here on the Diversity & Inclusion conversation around DELP. Maybe one of the things we are missing is a way to talk to people about what DELP scholars are doing. Increase the visibility of the program by talking about the outcomes, and not to just the “diversity” people who are invited to the DELP breakfast. Make it bigger, show people that the program doesn’t just exist, but it works. But, you wouldn’t know that it works or what it is really accomplishing, because you didn’t get to hear the statistics that I heard at the DELP event.
I also think the placement of announcing the DELP class for this year was probably just bad planning and not intentional. That session was a bust, so I think the lack of visibility the DELP class got this year was a casualty of a failed general session.
I actually think this conversation, in this venue, is tremendously useful. It gets outside of the normal boundaries of where these conversations happen and your point is clear – diversity & inclusion efforts involve everyone. As a DELP Scholar, I felt compelled to try to take the conversation outside of the usual suspects, so I co-facilitated a session on D&I at the conference. I think it was well attended for a D&I session, but not for an Annual Conference Session. So, the responsibility also lies within the membership to have an interest in D&I education, efforts & initiatives. ASAE can only push a culture of inclusion so far, and they certainly have room to improve on that. But until members also embrace it and participate in it in a substantial way, our ability to really grow and make progress on D&I will be limited.
Agreed! I don’t personally know anything about diversity as a “management imperative” so to speak, but I’m a woman, and I’m a minority, and I used to be young (haha), and I think just making the existing diversity of our volunteer groups, for example, that much more visible might go a long way. Having a diverse group of people winning awards on stage is a no-brainer but it means a whole lot. I look at the picture of the Tech council (in my happy post) – we have lots of races, both genders, the full age range… that’s diversity to me. That’s what board should look like. It is there – just not in the most visible places that matter.
Thanks to Maddie – and all the posts from everyone. I am going to re-read this later, but wanted to say the dialogue is fantastic.
For me – this year, the education was not the level or quantity that I wanted or needed, although there were several great speakers that I heard. The ASAE “show” was not to my liking, and I felt that the CAE “walk across the stage” could have been done better – especially this year for the 50th anniversary.
And all of this presents a wonderful opportunity for me to think about my organization’s meetings – how are they planned and executed? Are we listening to a few or to the many? Are we trying to be innovative or just going the comfort route of what we have been doing for years? Are we engaging our members and potential members and sponsors — or are we turning them off and pushing them away? Much to think about and digest over the next few days, thanks to Maddie.
Maddie, you rock. I’m not sure why people still attend the General Sessions at ASAE. I don’t. Sounds like it didn’t miss anything again this year.
Dang, Dave beat me to it… little-known fact: ASAE has a money back guarantee on all its programs.
My hard-learned General Session tip: NEVER show up to an ASAE General Session on time. ALWAYS show up at least 30-45 minutes into it. Funny thing, I was already five minutes late to the general session 10 blocks away in my hotel room when I read on the letter that accompanied my badge that they were going to shorten the general sessions and get to the keynote speakers quicker. So I packed up quickly and hauled @$$ to the convention center. I walked in to see the talking ASAE heads on stage. Ha! If they did shorten things up, I didn’t notice.
Maddie,
Thank you for this much needed post as I think you hit many of the relevant points. I am a second year attendee and am providing my additional thoughts below:
The Good
LA – They did a great job hosting this event and deserve the recognition for their efforts to improve their community.
Exhibit Hall – I thought the ASAE staff responsible did an excellent job here. I met a ton of relevant exhibitors.
Networking – Unlike Toronto, I was very impressed with my fellow association executives in attendance. Lots of good energy, ideas and excitement throughout the event from attendees.
Break Out Sessions – I had a great educational experience during my sessions. Your mileage may vary with this as others I have spoken with had a different experience.
Entertainment – Not a fan of either but both Cindy Lauper and Ethridge had excellent performances.
The Bad
Food – The selection and quality was consistently poor – unlike Toronto.
Android App – It failed during the conference. But kudos to ASAE for moving in the right direction here. Room numbers would have been nice as well.
Expo Hours – I wish the Expo could have had longer trade show hours.
The Ugly
Bill George framed his keynote around failure of leadership citing both the banking crisis and the gulf oil crisis. He did not disclose and/or discuss his work as a director at both Goldman Sachs and Exxon Mobile. After watching both companies defend their leadership failures before Congress for the better part of this year I cannot understand the decision to invite him as an ASAE keynote.
The jokes about caning during the Joy Behar segment seemed to be in poor taste. Amnesty International believes caning to be “cruel, inhuman and degrading punishment” and others feel it a violation of the UN’s Convention against Torture. I am willing to wager that the attendees from Singapore missed the humor here as well for different reasons.
John Graham’s raise blunder. Ditto on everyone’s comments above. I mean Seriously????
Agreed! Thanks so much for commenting!
My comment is about the openness and frankness of this dialogue which i greatly applaud. Having the courage to express viewpoints in a transparent manner is something I continue to admire and would like to see more of in the association profession.
Thank you for acknowledging the culture of GWSAE and The Center for Association Leadership. I miss these organizations very much and along with their staff and volunteers always was proud of the member focused culture, innovation and excellence that we worked toward day day in and day out. We were member obsessed and proud of it!
It was good connecting with so many long time friends and colleagues in Los Angeles and I look forward to continued engagement in our great profession.
Susan Sarfati, CAE
susan@ssarfati.com
Susan, I’m very honored that you would stop by to comment here. I believe that though the “new” ASAE may have lost some of that “member-focused culture” that was so evident previously, there’s no reason why they / we can’t get it back! We have an amazing community around ASAE; we just need the mother ship to see it and showcase it and collaborate with it and encourage it. Thanks again!
Maddie-
Thanks for sharing this! I was actually pleased to follow the Twitter feed, but super happy I didn’t pay for the virtual conference -which I’ve been ranting about since I saw the pricing for it.
What ASAE is failing to see is that it’s not hard for the disinterested or disenfranchised to connect outside of ASAE venues. Not that anyone wants to do that necessarily, but if ASAE keeps it up it will make itself irrelevant. While I’ve always been a big supporter of ASAE and have much to thank the organization for, the Untech was a great example of how motivated members can self form to create something new, refreshing, oh yes, and much more valuable.
Thanks for sharing your insights – and thanks to everyone else who is sharing them as well. ASAE needs to hear this loud and clear.
Amy
Hi everyone,
I think there are a lot of great points here so I am not going to pile on, just express what I have learned over by attending the Annual Meeting for the last 4 years in a row.
1. There will be a lot of ASAE promotion designed to sell product and push the value of the association. Although I understand why this needs to be done I can now sniff out these opportunities and try my best not to be there for them.
2. The general sessions are largely something you can avoid. Having a general session followed by a large chunk of time with only the exhibit hall open makes it way too easy to decide to stay in bed and grab some extra shut eye. I would love to have access to actual education much earlier on the first day.
3. The Learning Labs at the meeting are very hit or miss. I can honestly say, and have told ASAE staff directly, that in Chicago I walked out of almost every Learning Lab I sat down for. They were either overcrowded, the content didn’t match the description, or the content was just weak so I felt I could benefit more elsewhere. This did not just happen in Chicago but I have had slightly better luck since then.
4. The Thought Leader Sessions are largely shows given by professional speakers and are not real heavy on actual tactics or strategies you can use when you get back to the office. Personally I like to walk out of a meeting or conference with lots of ideas that I can implement or at least ask my boss to consider.
5. I am basically going to fast during the day for 3 days because the food is usually put out way too early for me to eat and when I decide to eat most of the food is gone so it is hard to find something hot or fully stocked so I end up eating lots of protein bars that I now make sure I bring with me.
6. The networking is going to be awesome. Some of this is ASAE generated networking but the majority of it happens at self organized dinners, receptions, etc or at parties given by industry partners. I also make sure I can attend the YAP party, the GLBTA party, the Greater Washington Network reception and the Delcor/Syscom party and have a great time while meeting some awesome people. Unfortunately up until this year ASAE has had all of their functional networking receptions basically on top of each other so I end up spending 30-45 minutes at each one I feel I have to attend while missing a number of others because the schedule overlap is simply too great. I realize that having as large an audience as possible at the Food & Wine Classic is important to the fundraising efforts of ASAE and to the sponsors that give big bucks to get in front of the audience but it would be nice to see the functional receptions spread out over a few days so I could actually talk to the people that may not want to network at 11 or 12 at night which is when some of the other parties I mention really start rolling.
In general I think that the ASAE Annual Meeting is a good event. However if you are looking for it to not be self-promoting, have top-notch education at every session, have great food that is easily accessible and serves every participants needs equally then you will be disappointed. I have come to take the meeting for what I believe it is–a great opportunity to connect with lots of old friends, hopefully a bunch of new ones as well as ASAE staff that I don’t see on a regular basis while possibly learning a few new things that I can use in my consulting business.
Thanks Scott – I agree we can’t have it all. But I also think it’s a matter of shifting the spotlight on to certain things that are not being valued but should be – in other words, the same ingredients, but maybe different proportions and some chefs with a little more finesse and flair in the kitchen.
Hey Maddie,
I loved your brave post (and Lisa or whomever for touting it on Acronym). I know John seems (and probably is) very removed from the realities of the profession his association serves, but most organizations have that–I don’t mind but I do wonder at the logic of featuring the regular MC role for him. It’s almost as bad as the Paulette Show at AFP, which eventually made me stop attending and I dropped my membership, preferring to buy their books instead. Odd to feel forced to become a mailboxer, which in turn tends to shoot us right out the door once we go the extra step of becoming less engaged. BTW I value diversity as well and I’ve never taken much comfort that so many of our organizations are headed by ‘old white guys’ even if I’m becoming one (well, I was always the last two words and now I’m growing into the first one).
Re: the content, this year it seemed even worse than in past shows, even though it was packaged in fewer time slots. But I did value the fact that ASAE pushed the self-promotional stuff into a single afternoon session–it was much easier to avoid that way. It was annoying to sit in a 2 hour session and have the keynote speaker shoehorned into a 30 minute slot so we could hear the same stuff we heard at Leadership Breakfast Saturday. In general though, cutting back on the number of sessions meant even less content value than ever. I appreciate the meeting for what it is and most years I would come, not so much for networking, but for appointments: I can honestly say I had two of the most important meetings of my career here; 4 or 5 very valuable meetings that served in lieu of sales calls, client visits, or planning sessions with partners to prepare proposals; the usual council meetings on Saturday; and I saw maybe 25 old friends I never get to see otherwise around the country. So for me, the equation is simple, I divide the $1200 outlay — $450 hotel (I love Priceline), $250 speaker registration, and $500 air/cab expense by those meetings, and deem it worth attending for another year since gee I only had to pay $200 per appointment.
However education adds little to the draw and having it make people harder to reach actually lessens the value of the overall experience. For two separate slots I actually had to visit 4 or 5 programs each time to find anything of value: I wish the evaluations would allow us to rate the lousy programs that took 3 minutes to feel up and know there was no value to be had. I know my peers tell me that I’m naive to expect or want quality in the education but I still feel this should be a draw. It’s just the mix of inappropriate professional speakers today and the inexperienced or same ol’ presentations combined don’t add up to much. Thank god we have MMC, Digital Now, and the occasional choice webinar to choose from at other times of the year. Maybe I can pass on St Louis if attendance declines as it probably will, and since the scenery is lacking: my favorite experiences in Los Angeles came from jogging around the city in the early mornings before the traffic came up–after attending AFP and NCDC in St Louis I know the scenic value isn’t quite there in Missouri. :O)
Maddie: You’ve offered some great thought-provoking observations and I love the conversation in the comments.
I rarely go to Annual for all the reasons you’ve outlined. So many people work so hard on an event that I usually find less that great, so I choose not to spend thousands of dollars for that experience.
I don’t mind ASAE spotlighting new initiatives so long as it doesn’t feel too sales-pitchy. This is the one big stage when the largest number of people is gathered together, so do tell us what the future holds. Annuals are tough nuts to crack given the large numbers of people, diverse motivations for attending, and varied levels of knowledge and experience about the industry and the association.
I’m wondering, for who (if anyone) would ASAE10 been a “great” experience? Are there ASAE members right now talking about what a fantastic experience it was, how much they learned, the contacts they gained, and the ROI they got on their time an money? If so, what’s different about their needs than some of the rest of us? If not, ASAE should be very. very ashamed.
I’ve always felt ASAE Annual had too much flash, but I learned that there are some for whom that glitz and sizzle is important to them at this event. I could frankly care less. Give me some compelling content, the chance for great conversations, and some decent food in a venue and with a schedule that doesn’t make it near impossible to get around … and at a reasonable price, somehting the Virtual Meeting was not. That shouldn’t be so difficult.
Hi Maddie,
Thanks for the post. I am really disappointed to hear that John Graham, like so many other leaders, dismisses the blogosphere. I think in most cases that will prove to be a serious tactical error. However, as a first-time ASAE attendee after several years as a member, I returned from the conference with renewed energy. In sharing my experience with a colleague I reported the following:
“I’m just back from ASAE and wanted to let you know my take on it. I thought it was one of the most well executed conferences I’ve ever attended. They had such good preconference buzz and they really reached out to first-time attendees in a number of ways. They held a webinar a few weeks in advance to advise attendees how to make the most of the meeting. Then they followed up by assigning a meeting mentor who called me to answer any questions. We met up during the meeting and he offered any assistance I might need. The events were absolutely spectacular (Melissa Etheridge on Sat. night at LA Live), the food was excellent, the vendor expo was fantastic, the schedule was well constructed, and the content was invaluable. I have so many ideas that I’m implementing as a result of this conference. I brought back several solid ideas for non-dues revenue with very little opportunity cost, some ideas for marketing and IT management, and more. ASAE has a small staff section and is also planning to devote more resources to small staff associations this year as part of their strategic direction. I’m also interested in their CAE credential. Anyway, just wanted to give you the quick report. Let me know if you have any questions.”
So just as a counterpoint I wanted to share my view as a newb. Thanks for facilitating the conversation!
That is so great!! I’m glad to hear alternative viewpoints. I know many people did get value out of the meeting (including me!) and I think it’s telling that not one of us in this whole huge comment thread is saying we won’t be back next year…! Hope to meet you next time!
Fave summary so far: http://new.abanet.org/barservices/behindbars/Lists/Posts/Post.aspx?ID=64
*love*
Everyone is of course entitled to their own opinion and tastes/preferences will differ.
ASAE by defintion has to offer enough of something for everyone to hold the interest and attention of all those different personal preferences.
They did OK in some areas, and obviously could improve in others.
Obviously didn’t work for Maddie. On any level. And that’s too bad.
But if I can be blunt: I didn’t get much constructive or useful from Maddie’s post. It came off (for me at least) as arrogant, self-important, snide and SO disrespectful.
It is hard for me hear how ASAE could be improved when the dominant tone and message seems to be: “They are such idiots. Can you believe such garbage? How dare they … ”
If you want to get a respectful hearing, you need to offer at least some modicum of respect yourself.
I apologize that it came across that way to you, that is not the tone I intended, but yes, I will own the fact that I felt frustrated and emotional about it all. I did try and balance it out with my positive post and I welcomed any and all counterpoints to my thoughts.
The General Session speakers seem to become more pathetic and irrelevant with each passing year– they now seem to be people you’ve never heard of, and there’s probably a reason for that. I don’t know if ASAE actually pays these people or if they are supplied by speakers bureaus for free in hopes of future bookings. Pay one good and relevant speaker as a keynoter and skip the supposedly inspirational garbage on the other days. I found good value and useful information in some of the learning labs I attended and in others I walked out. Perhaps most people are aware that most of these learning labs bubble up from the Section Councils and their volunteers. ASAE however provides no financial support for these presenters, which leads to a lot of vendor-driven presentations (these are not by definition bad). But I contrast the almost $800 registration fee for ASAE with the top member rate my association charges–$550–for its annual meeting, which covers 4 days of solid education sessions minus glitz, and we also support speaker travel. IMO, financial support for programming is a problem with ASAE. I would like to see registration fees supporting good educational programming rather than the expensive, over-produced, meaningless General Sessions. And this year it seems that all the learning lab sessions were thrown into a hat, drawn, and placed on the schedule at random. Like many others, I had many conflicts with sessions on the same or related topics being held simultaneously, then a dry spot where nothing was of interest. It’s time for ASAE to pay more than lip service to its value proposition. As Untech so vividly demonstrated, formal associations can quickly become irrelevant at the drop of a hat (or snowflake). Associations are about their members, not the association, and ASAE seems to have forgotten this in many of its activities.
I did not attend ASAE but did hear some “gossip” that it did not enage the community the way the members had expected. I actually heard it quite a few times. As an event organizer, we never like to hear bad buzz surrounding an event but this seams to be loaded with it.
I am fascinated but all the posts, all the engagement and all the comments from so many people who care. I am wondering if anyone from ASEA took the time to respond?
This is the perfect recipe for the makings of a group of people who care to create their own association that will give them what they are looking for if the core association isn’t listening. The commitment to the community will prevail so I hope all this passion/caring/response is channeled into something productive!
@ Barbara Hyde
I don’t have the amount offhand, but ASAE has discounted registration fees for individuals presenting sessions for many years now. Originally it was a $99 reg. fee. I believe now it is $299 for the entire conference or free if you are coming only the day of your session to present.
Thanks for the clarification Jeff. This is good to know. My association is a member of the Circle Club so I have not paid individual registration fees for the annual meeting although I have been a presenter.
WOW….. that is what I am thinking after reading your post. I think that you have put words to what so many people were thinking but did not know how to express.
Although I did not get a chance to attend ASAE this year, your comments and observations appear to be spot on from everything I have heard from friends and colleagues that were there.
Your thoughts address a lot of frustrations that members of many associations are feeling right now, you could probably replace ASAE with any other combination of letters, switch out a few other event details and the critique would be just as accurate.
That is the problem with “most” Associations these days, they are more concerned about themselves and their own survival rather than what their members actually take away from being a part of the community. What they fail to understand is that if they paid more attention to the community, the rest will take care of itself.
My greatest fear is that ASAE (and other associations) will not heed the message that their members are sending. They will continue down the same path until something drastic and earthshaking comes along to make them change and by that time, it is usually too late.
Maddie –
Thank you so much for writing this post. It’s like a giant anti-blueprint for anyone who runs events and deals with membership. I’m incredibly impressed with your candor, and have already forwarded this to my staff for discussion.
One question regarding general session speakers. I’ve been thinking for the last couple of years about their purpose, and if we need them at all. When you’re pressed for time at an event, I wonder if people would welcome or be better served by skipping the keynote for more networking or session opportunities.
Bravo, Maddie. I’ve felt ASAE’s mojo losing slide particularly regarding technology, e.g., what they use for listservs. It’s why I’ve joined NTEN. It’s good to see someone reporting about the “Emperor’s (not new) clothes.”
Hi Maddie – I’ve always been a lurker on the blogosphere, but your candid post inspired me to come out of the cybershadows. Like others I really appreciate your honest perspective. I also appreciate the posts that have pushed back on the characterizations of “old white men.” If we are against generalizations and disparaging or snarky comments about women, minorities, those in the GLBT community, etc, then, in my humble opinion, we should be no less against generalizations about “white men” (old or young).
What really prompted me to post though is a question I have about what exactly you (and others who have thoughts) are looking for in educational sessions. As someone who is not a vendor and has done presentations (contributed through the ASAE Committee process) at several ASAE annual meetings, including ASAE10, I would love to get input on specifically what it is that makes an educational session “super high end”. I ask because what I often hear is something along the lines of “the programming isn’t challenging enough” and “I get more out of talking with [insert group - my colleagues, YAPsters, CAEs, etc] in the halls.” What I don’t hear are many specifics about what would resonate content-wise and what makes a session challenging enough.
My experience has been that once sessions are selected ASAE provides speakers with lots of tips and resources relative to content delivery/packaging. Based on what I’ve read here and heard at other times about the quality of sessions, what might be more useful is for ASAE to develop a list of tips/thoughts/ideas that is shared with committees, councils, and others submitting sessions that will help session developers better understand and hone in on the elements that lead to “super high end” educational experiences.
What I’m also wondering about is the attendee’s responsiblity to making the learning experience “super high end”. My impression is that most speakers are sincerely trying to do good work during their presentation time slots. Some miss the boat, but most are adhering as best they can to good content-delivery practices and most are offering opportunities for attendees to engage with each other. Are there better tips that can be provided to attendees that will allow them to maximize their own learning? Or, could there be, with speakers’ knowledge, a “seed” or two planted in every session who has the job of modeling audience engagement and supporting speakers in the effort to clearly articulate why the content matters and how it can be useful on the job?
Whew – Didn’t mean to go so long. Thanks again for sparking such a great dialogue!
Maddie, I have monitored your blogs and YAP postings for some time and have been very impressed with your candor, how insightful your comments are and the discussions you stimulate…and this is no exception. To be sure, many of the points you and others raised are good and valid issues that we all need to consider not only for ASAE but for our own organizations. The dialogue that has developed has been great not to mention the ideas and exchanges that have grown from it which are needed, and believe it or not, wanted.
I appreciate this feedback as I am sure many do and will be guiding others here to not only listen but hopefully to make some meaningful change that will be apparent in future meetings. Further, I accept my flub and getting ahead of myself on the “uni-tech” announcement. You are right, while I did correct the pronounciation, I do appreciate that there was a “head scratching” moment…point well taken. Just so excited about this newly created – volunteer determined recognition which I think has so much potential in spotlighting the outstanding work being lead by our volunteer community.
Again, great stuff and keep it coming. Also please keep making us think about the things we can do to make the member experience better at every opportunity. We all are listening.
Velma
Velma, thanks so much for taking the time to comment (and to read the blog!) This post struck a huge chord with so many people, I had truly no idea how much it would – but I agree with you that the continuing dialogue around ASAE has been really really great. Thanks for being part of it.
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