Advanced Tools for Organizations
And there’s nothing “techie” about them
You’ve probably seen the emails we’ve sent out with social media tools for listening and sharing. Here are three tools that are more important to organizations than any social media website or cool whiz-bang app.
SocialFish Food Tips
These tips were originally sent in our kinda monthly email newsletter, SocialFish Food. Here’s the original email. Here’s how to subscribe.
- Social Media Inventory–Are you keeping an up-to-date list of the social media sites your staff, volunteers, and members are using in affiliation with your organization? What about the sites where your industry’s influencers and thought leaders are talking about your members’ hot-button issues? All you need is a handy spreadsheet to gather and continually update critical information about important social media spaces–like the URL, admin name, admin email, staff person monitoring (if not staff-run), update frequency, number of followers/likes/members, and growth or decline from last month.
- Response Triage Chart–Can you clearly articulate the process you take if your organization needs to respond to something on social sites? Charting it out can help you build the confidence of your leaders and colleagues who are wondering who’s responding and how. The chart can also help you make tough calls and improve your speed of response. Here’s an example from the U.S. Air Force.
- Listening Report–There’s no single tool that takes social media from conceptual to practical faster than a listening report–a daily or weekly update of the social media comments and discussions that executives at your organization should know about. A good listening report can cover brand mentions (using Google Alerts, or Twitter Search), as well as activity in your official social media spaces on outposts like LinkedIn, Facebook, and Twitter. For example, does your Facebook page get regular comments? Showcase the posts with the most comments, as well as the posts with comments that might be considered sensitive.
If you’re running up against some roadblocks with your social media efforts, try building these tools to get you moving in the right direction again.
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