You’ve decided that you want to start using WordPress as your nonprofit’s website. You’ve outlined a blog strategy, defined specific goals, decided on topics, and have determined who will publish content.
So what are the next steps? Where would you begin if you wanted to start blogging with WordPress today?
Building a website is not as hard as some people make it seem. Generally speaking, there are ten steps to getting started:
- Pick A Domain. Picking a domain will be one of the most important decisions you will make. Selecting a domain name for your organization that’s compelling and easy to remember will take patience and creativity.
- Choose A Hosting Provider. Theye’re many differences between a WordPress.com (free) and a WordPress.Org blog, but in summary, you want to go with WordPress.Org, where you pay for hosting with your own domain. WordPress has a great list of hosting providers that support WordPress.
- Install WordPress. If you’re like most nonprofit professionals, you’re not that technical. If that’s the case, use the 1-click install of WordPress as demonstrated in this video.
- Choose a Theme. There are hundreds of free themes and a hundreds of commercial themes to use for your nonprofit website. The value of buying a commercial themes is the technical support. The money you’ll spend will save you a lot of time and headaches.
- Tweak The Theme. Most commercial themes allow you to select a variety of font types, background colors and page templates. You can make tweaks along the way, but it’s a good idea to choose some basic aesthetics that match your organization’s logo and brand.
- Setting Permalink Structures. The default permalink structure in WordPress relies on the post ID, which is not recommended if you want to get found in search. Choose a permalink structure that is keyword rich, like categories and post names. Watch â€œHow To Create SEO-Friendly Permalinksâ€œ to learn how to configure permalinks.
- Add Essential Plugins. Plugins are add-ons that enhance the functionality of your nonprofit WordPress website. A good list of essential plugins can be found here.
- Create Basic Pages. WordPress Pages are different from Posts. The basic ones to start with would be an About Page, a Donation Page, a Volunteer Page and a Subscribe Page.
- Set Up An RSS Feed. You’ll want to use a service like Feedburner to make it easy for visitors to subscribe by RSS or email. These services also include social media features to your a feed, allowing subscribers (your best fans) to easily share your content.
- Start Blogging. If you’re scared, remember that everyone has fears, and that the best antidote is action.