If you’re working on your social media budget for 2011, and looking for information on social media consulting fees, Mack Collier has a good updated list of what social media consultants charge for various services.
For example:
- Comprehensive Social Media Strategy Creation, assuming limited outsourcing of content creation and/or ongoing training –$3,000-$15,000 a month for 4-12 months
Most Charge – $3,000-$6,000 a month
- Audit of existing Social Media Strategy Including Recommendations for Improvement – $2,000-$10,000
Most Charge – $2,000-$5,000
- Launch a new presence on Twitter and then provide ongoing training for company – $1,000-$6,000 a month
Most Charge – $1,000-$3,000 a month
- Restructure an existing blog to improve your efforts – $1,000-$5,000 a month for 3-6 months
Most Charge – $2,000-$4,000 a month for 3-6 months
Check out Mack’s post for a comprehensive list; this is just a sampler. If you are wondering what our SocialFish fees are in comparison to this (we’re in line with the average), here they are. Our speaking fees are listed here.
BONUS: Here’s a comparison view on social media budgeting from the corporate world: Spend Wisely. Finally, an Investment Roadmap for Social Business Buyers (Altimeter Report) (with nice jargon translation from Mashable).
Washington, DC 


