On developing a mobile strategy

This is a great slide deck by Jeremiah Owyang on Developing a Mobile Strategy. I’m going to dig into this more later, but there are some great examples in here. See what you think. Does his Customer Hourglass make sense to you in the context of association or nonprofit work?

Developing a Mobile Strategy
View more presentations from Jeremiah Owyang

Here’s the video of him giving this talk. It’s definitely worth listening to this (don’t bother with watching it, look at the slides instead.)

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