Nice use of QR codes in a conference book

Had to write up a quick blog post about the QR codes in the conference book for the Association Media & Publishing conference which took place last week. Check these out. Go on, try scanning them and see what happens! Awesomesauce. I love QR codes!

Don’t have a QR code reader on your phone?  Click here to see where the first one goes, and click here for the second.

Click here for the third… (normal web version, not the mobile version)

Click here for the fourth…

Click here for the fifth…

And the final one goes here, though this page is not apparently working.

I’d love to see what they end up doing with the responses they get…!  But nice job.  I had fun scanning all of them to see what was what!

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Nice, simple and clean design! Its exciting to watch these pop up in unique and useful places. My company just created woven labels using QR Codes - we call them Smart Woven Labels: http://stadriemblems.com/blog/?p=267

Excellent examples!

I believe we will start seeing codes everywhere at events. But, it's not about just using them, it's how you use them. I like these that are asking questions. It keeps it interactive. I also think it's in our curious nature to click or (now) scan to find out what's behind the door.

You might find this article useful as well.

QR Codes: The Perfect Bridge Between Print and Digital Content
http://blog.omnipress.com/2011/05/qr-codes-the-perfect-bridge-between-print-and-digital-content

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  1. Acronym says:

    Quick clicks: June 9, 2011…

    Defining roles. Confused about who’s in charge of what at your association? Define activities as either “mission driven” or “business operations” and divide duties between volunteers and staff accordingly, writes Virgil Carter at the Plexus Consul…

  2. [...] organizers have been stepping up their use of QR codes, be it for scavenger hunt clues or in the conference book or networking on the show [...]

  3. [...] 7, 2011 Awesome Use of QR Codes in a Conference Book by Maddie [...]

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