Flipping your publishing model at #AMP11

I presented a session yesterday at the Association Media & Publishing Association’s annual meeting on Flipping Your Publishing Model, a subject close to our hearts which Lindy wrote about last year.

I was excited to showcase one association, VAR, who is doing this to great effect (explanation below), and I’m very grateful to the superstar that is Andrew Kantor who agreed to talk through what they do at VAR. He claimed to be nervous – he was actually hilarious and awesome. Here’s the story. Enjoy, and please make sure you read Andrew’s excellent article for AM&P’s Signature Magazine that was our handout for this presentation.