The Content Grid: Assessing Content In Relation to Business Objectives

Check out this new edition of Eloqua’s Content Grid – all about content marketing. (Click to enlarge). Note in particular the KPI’s at the bottom. Who wants to do a association version? :)


CommuniTech Marketing June 30, 2011 at 9:23 am

Great visual!

Karen July 1, 2011 at 10:40 am

Brilliant grid. So, simple yet it contains loads of information.

I added a worked example for a small IT services company on the blog

Tinu Abayomi-Paul July 1, 2011 at 3:11 pm

What’s wonderful about this infographic is that it’s clear for even a newbie to understand what goes into Content Marketing and more importantly, why. I can pull this out and be able to explain to someone why certain items go at the beginning of the cycle, and why other things are smarter to have at the end.

Very useful, thanks.

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