Check out this new edition of Eloqua’s Content Grid – all about content marketing. (Click to enlarge). Note in particular the KPI’s at the bottom. Who wants to do a association version? 
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Maddie Grant, CAE and Lindy Dreyer are strategic consultants at ICF Ironworks.
We also manage the SocialFish blog, the biggest industry social media blog for associations and nonprofits. We have regular bloggers writing for us on social strategy, implementation, social theory, social business and lots of other topics that interest us and push our industry forward. Every author's posts are their own, and none represent the views of ICF Ironworks or ICF International.
More on our consulting is here.
Happy reading.
Lindy Dreyer
lindy@socialfish.org
Follow @lindydreyer
Maddie Grant
maddie@socialfish.org
Follow @maddiegrant
Washington, DC
202-713-5343
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{ 3 comments }
Great visual!
Brilliant grid. So, simple yet it contains loads of information.
I added a worked example for a small IT services company on the HaveMoreClients.com blog
What’s wonderful about this infographic is that it’s clear for even a newbie to understand what goes into Content Marketing and more importantly, why. I can pull this out and be able to explain to someone why certain items go at the beginning of the cycle, and why other things are smarter to have at the end.
Very useful, thanks.
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