Breaking the Rules…

Our article on associations Breaking the Rules for Open Community made the cover story of Associations Now – whoo hoo!  Can’t wait to get my hard copy in the mail… :)

Here’s the summary:

Web 2.0 means community now reaches beyond geographic location or membership status, pulling together anyone with a will to contribute or a desire to be involved. It also means many of the old rules about managing communities no longer apply. Here’s how four associations have changed the way they work to engage their communities online.

Read it and please let us know your thoughts by rating or commenting on the article!

{ 1 comment }

Lindy Dreyer July 7, 2011 at 7:18 am

Does that bird look, ahem, deceased? I mean, I get the whole Twitter/birds connection, but you gotta worry about any bird that’s hanging upside down while glowing red on a live electricity wire.

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