The SocialFish are moving to a bigger tank! :)

We are super excited to announce that we are establishing a joint venture with CommPartners, a long-established company in the association industry that focuses on online education programs, knowledge communities and multimedia events for associations.

You will recognize CommPartners as the company that we have been working with closely to bring you our Think Tank webinar series.  We’ve been talking for a while about wanting to focus our attention in 2012 on the concept of “social learning” – helping associations use their special sauce (their educational programming) to not just educate, but truly engage their members, and we’re very grateful to CommPartners for helping us test those waters. The idea of the “social object”–what people come to your private community or outpost to DO, a.k.a. the “now what” after they log in–has been a core concept for us since day one, as we explain in our book Open Community.  Educational content–specifically online content, which is becoming more and more important for national and international associations–is a great example of that social object.

So we have been working with CommPartners on developing these ideas concretely, and we’re going to wow you with some of the great projects we’re working on.  The joint venture also offers consulting services  such as:

  • Business planning to grow and monetize education programs,
  • Best practices to enrich education experiences through social media,
  • Guidance for how to launch and manage a successful private community,
  • Social CRM strategy and planning to apply engagement data to membership management, and
  • Strategy and planning to manage social media effectively across an organization.

This relationship is so exciting for us and will enable us to really scale what we do so that more and more associations and nonprofits can take advantage of all the knowledge and passion that we have for helping organizations become more social.

Thank you for being part of our amazing community and helping us get to this point; we can’t wait to see what the future brings.


~ Maddie and Lindy ~



Here’s the obligatory PR info, should you need it:

CommPartners, headquartered in Columbia, Maryland, provides social learning communities that integrate social media, community and education, webinar and webcast production, interactive hybrid events, mobile webcasting, blended learning classes, SCORM compliant courses, and conference production services. CommPartners serves thousands of associations and businesses, and has been an ASAE Endorsed Services partner for the past 13 years.

Quote from Rich Finstein, president of CommPartners: “Engagement is a learning imperative, and also a business imperative for associations. We are passionate about helping our clients make education more participatory and inclusive. By combining the social media expertise and experience of SocialFish with our years of experience in online education, we are providing our clients with the best thinking and solutions for increasing member engagement online.”

SocialFish is a Washington, DC-based social media strategy consulting firm that helps associations match social media work to the mission and business objectives of the organization. SocialFish guides association executives who are building an internal social media practice, helps to create the management infrastructure for social media processes, and trains staff to cover the work of social media on a daily basis to deepen relationships with key stakeholders.

Quote from Maddie Grant, chief social media strategist, SocialFish: “Too often an organization’s social media, education, and online community are presented as completely separate offerings. They are often managed in different departments and running on different platforms.  And each offering suffers because of the separation. This joint venture with CommPartners gives us the opportunity we’ve been waiting for to help our clients take a more unified approach—from a strategy and management perspective as well as a technical and platform perspective.”



(photo credit)


Andre Blackman November 9, 2011 at 5:15 am

Can’t tell you enough how proud I am of you ladies. Since the beginning you have been on a mission and it is fulfilled time and time again. Keep up the great work and congratulations!

Maddie Grant November 10, 2011 at 9:58 pm

Andre – thank you. Love you, man.

Maggie McGary November 9, 2011 at 5:18 pm

Congrats!! I’m so proud of/happy for you both!! And, of course, for CommPartners ;) Best of luck with this new venture!!

Maddie Grant November 10, 2011 at 9:58 pm

Just wait til we can poach you for something… :)

Gini Dietrich November 10, 2011 at 7:06 am

CONGRATULATIONS!! You know what I love about this? You recognize the importance of social learning and put value on it. I can’t wait to watch your success!

Maddie Grant November 10, 2011 at 9:57 pm

Thank you so much Gini – and for your continued support. You are awesome!

Shelly Alcorn, CAE November 13, 2011 at 8:15 pm

Many congratulations! I am sure it will all go “swimmingly…” (Sorry, couldn’t help myself :( )

Looking forward to seeing what’s next for you guys….

Anna Huddleston November 14, 2011 at 4:42 pm

Congrats ladies! Look forward to your new awesome projects!!

Beth Baldauf January 30, 2012 at 2:14 am

AWESOMENESS! (& Congrats!)

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