Are you measuring ROI properly?

Look at this:

101 Examples of Social Business ROI.

Cool, right?

Not so fast.  Now read this:

101 success stories: yes. 101 examples of ROI: no. Here’s why.

Read it, then bookmark it, then read it again when you’re ready to start writing up ROI data for your own organization.  ROI is simple, at it’s core, but it’s very very easy to get sidetracked with it.