Ignite Social Media has an interesting post showing some demographic data on Pinterest (which, unsurprisingly, skews heavily towards women aged 25-54). Most telling for me though is their analysis of lifestyle segments – Boomers and Boomerangs (Boomers and the kids who live with them), Babies and Bliss (Gen-Xers having kids but mostly still working full time and interested in anything they can do online rather than offline)…
The key here is – are any of these groups describing your members? Just something to think about.
An example from the post:
Boomers & Boomerangs
Who are they?
- This two-group segment includes baby boomer adults and the teenage/young adult children who live in their home
- Both groups are heavy internet users and account for more than 10% of Pinterest.com visits
What would they pin?
- Online habits include domestic travel planning
- They also tend to live in houses ~15 years old which suggests to me they would be interested in discovering and sharing DIY, remodel and home improvement style projects
Their boards might look something like this:
As you can imaging, those in the travel industry (domestic) or craft and home improvement stores should see this as a potential opportunity should Boomers & Boomerangs fit within their target audience.