I’m still struggling to dig out from #12NTC – by the way, all of the notes from all of the sessions can be found here – and one of my most important tasks when I got home was to dig through my Google Reader and catch up on all the posts I missed during the week I was away in San Francisco. Just so you know, I did try hard to hit that “Mark all read” button – but I couldn’t do it. I love all the blogs I read every day – I just couldn’t skip them altogether.
So here are just 5 “must read” posts that I thought were worth pointing out for you, in case you missed them. Topics are fairly random, but self-explanatorily important.
1. Warning: Not Having An Online Community Is Costing You Money by Adi Gaskell on Social Business News
The research looked at how members of these branded online communities interacted with the host company, with the specific aim of finding out if they ended up spending more money than your average customer. The basic answer was that they do spend more, quite a bit more. The researchers found that spending per member increased by 19% after they joined the community, with this attributed to closer interaction with other members and greater engagement with the host company.
Such a rise in income typically represents a healthy profit on the investment required to establish and maintain the community, whilst the researchers are at pains to point out that this increased spending is not typically diverted from other sources, such as offline stores. It should instead be regarded as spend that would not have happened if it were not for the community.
Creating a simpler, more intuitive experience across Google has been another important focus. I have always believed that technology should do the hard work—discovery, organization, communication—so users can do what makes them happiest: living and loving, not messing with annoying computers! That means making our products work together seamlessly. People shouldn’t have to navigate Google to get stuff done. It should just happen. As Sergey said in the memorable way only he can, “We’ve let a thousand flowers bloom; now we want to put together a coherent bouquet.”
3. How Social Media Is Changing Disaster Response on Mashable
From government agencies and other organizations, to citizens and social platforms themselves, people across the spectrum of social media are leveraging its use to respond to emergencies. According to a 2011 report of the Congressional Research Service, there are two broad categories in the way that we can conceptualize this use of social media: 1) to “somewhat passively” disseminate information and receive user feedback; and 2) to use social media more systematically as an emergency management tool.
4. I Want ASAE to Fail. And You Should Too. by Jeffrey Cufaude; So, Turd Blossom is Keynoting for ASAE by Shelly Alcorn, and Bringing Innovation to Life by Jamie Notter. This is a three-for-one but these are just some of many posts along the same lines. I won’t add any commentary to these, except to say that there seem to be serious cracks in the foundation.
5. 5 Step Approach to Social Business Consulting by Michael Brito – this is a good walk through of the consulting process (mostly the same as the way we SocialFish work.)
And finally, just for fun, a MUST WATCH video, Caine’s Arcade – about a little boy’s genius and some internet magic. This one is for my own nine-year old, Jackson, who is just like this kid and builds stuff just as awesome as this all the time. You will cry your eyes out but it will be worth it.